PREVIEW

... ay was approaching, and “Beauty and the Beast,” co-financed by Disney Studios and Davis Studio, was released in North America a week before Thanksgiving.

The live-action fairy tale film had a production cost of 150 million US Dollars.

The premiere of the film was held at Disneyland in California.

Once such films were successful, the box office and DVD income were secondary; it was the merchandise sales that really made a profit.

One Elsa dress could profit so much ...

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