Entertainment Life With A Camera - Chapter 126:

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Once, because of a pair of purple eyes he was scorned. He is a wangye known across the land, cold and bloodthirsty, looking disdainfully upon the world.

Once, because of a mother’s death she received a father’s resentment. She is a publicly known junzhu whose looks have been destroyed, pitiful and weak.

In reality, he has a pair of this world’s most beautiful eyes, the most formidable background, the most imposing strength.

In reality, she has a peerless face, the most unshakable background, and the most ingenious medical skills.

She, Lan You Nian, aloof and cold-hearted, underneath the appearance of a celestial maiden is a battered, wounded heart.

When the cruel and ruthless him met the indifferent her, who adores who most deeply? Who once again puts a smiles on for whom?

- Description from novelupdates

“I curse you to never die in peace!”

Thus, Shang Ke started a never-ending (forced) cycle of constantly throwing away his miserable life.

He would always show himself as a martyr while letting others cry over his death.

It was because of a woman’s curse that Shang Ke was hit by a car and turned into a human vegetable. This led to him becoming bound by an unlucky system in which he was cursed to die. The most unfortunate part was that he never cheated on anyone’s feelings. The reason for why he was cursed by a woman was because of a guy named Qi Chen. Qi Chen was a ladies man, and he would always use Shang Ke as an excuse to break up with any woman that he was with. As a result, Shang Ke was always blamed for the breakups. Since then, the main character could only be forced to cross into different worlds. He would thus experience for himself, the hero’s “thrill”.

- Description from Novelupdates

He died on the wedding of the girl he had a crush on, after a long and successful career. After convincing Yama to send him back to the world, he decides to fix the areas in which his life went wrong. Realizing the lack of love and romance in his past life, he sets out to conquer the hearts of various women.

- Description from Novelupdates