PREVIEW
... —Martin's strategy was simple: self-blackening.
Thanks to his past life's memories, Martin knew that internet users had a strong tendency to push back against criticism, especially when it targeted something they liked. The urge to defend their favorite things was almost instinctual.
Early internet users, in particular, had a sense of "mission" when it came to defending what they loved.
Once Martin's hired trolls spread poorly written, obviously malicious negative reviews ...
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