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... e simplest method is to lower the value of these brands before acquiring them and market them again.


An example will be Jianlibao. Lehaha had taken over Jianlibao as the market leader in China. Still, the netizens voted Jianlibao as their favorite drink last year. That’s because many people grew up drinking Jianlibao.


The simplest way to suppress a brand’s value is to lower its brand awareness. But Feng Yu does not want to dig up those companies’ dark history or tarnish their ...

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Leo Lock, a reading addict with the ability to truly 'read' books, never really fit in his boring 'normal' world. However, everything changed when an unknown voice found its way to his head!

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The only lead he had about his 'transmigration' didn’t speak much! Even the character he took over already had a foot in the coffin! How was he supposed to survive that long? Why did he have to become the protagonist’s brother?!

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