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... to be a French company, but it was, in fact, a Korean brand with its headquarters based locally.

The company had been pushing a luxury strategy... but things were starting to falter.

“We’re nearing the end of our contract with Song Heebin, so we need to find a new advertising model soon,” one member of Éclat Étoile's brand business strategy team said, clearly frustrated.

The brand strategy team had been under considerable stress lately, with the sales of their cosmetics p ...

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