PREVIEW

... a carnival for young Americans.

The trend brand Y·Y hadn’t spent a penny on mainstream media for advertising and promotion.

All the marketing was "fan"-driven online and community dissemination.

After the graffiti series was added, Y·Y’s development speed greatly exceeded Yan Ling’s initial expectations.

Of course, in the past three years, it wasn’t just the Y·Y brand that had changed.

Yan Yan went from unknown to becoming the first Chinese designer to rec ...

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