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... tion-grabbing figure was Dong Yuhui, but actually, Yu could also be included, along with many entrepreneurs and scholars who managed their personal IP in later stages, as well as content-oriented amateurs in niche sectors, such as Old Jin, Old Wen, Zhang San, Wind-Listening Silkworm, Shuang Wen Qi Ge, among others.

It’s worth mentioning that Bilibili has many treasure UP hosts that don’t count as "effective and mature personal IP."

They don’t show their faces, don’t establish per ...

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