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Made In Hollywood - Chapter 24: Fake Promotion
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Chapter 23: The Best Evidence
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Chapter 25: The Nature of Thick Skin
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... ’s position in the eyes of 20th Century Fox, then the skyrocketing numbers on Saturday provided the perfect justification for expanding the film’s release.
In just one day, *Speed* earned $106,254 at 20 theaters, with each theater pulling in over $5,000! For a single day’s performance, these numbers were what you would expect from a major blockbuster.
By Sunday morning, after a meeting, 20th Century Fox had made the final decision to expand the film’s promotion and theater count! ...
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