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Chapter 61: Promotion Suggestions
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Chapter 63: The Commercial Show
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... Duke to continue. After all, it was one thing for Duke to suggest an idea, but whether Warner Bros. would adopt it was another matter entirely.
"Super Bowl halftime ads!" Duke quickly stated. "Sending a 30-second teaser for the film during the Super Bowl halftime show would be an incredible promotional opportunity. The viewership is..."
"That would be a huge promotional expense," Charles Rowan interrupted. "The cost for a 30-second ad is at least $1 million!"
"But over 50 ...
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