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Chapter 756: A Classic Case of Word-of-Mouth Marketing
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Chapter 758: The Marketing Master
PREVIEW
... for people who like to use their brains!"
"Leonardo and Duke Rosenberg lead a dream-stealing team is the film unafraid of spoilers and designed to crush your IQ?"
These were some of the promotional slogans used for Inception in overseas markets. Combined with word-of-mouth marketing and viral campaigns, they proved highly effective something clearly reflected in the film’s international box office performance.
During its wide overseas release on opening weekend, Inceptio ...
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