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Chapter 815: The Manning Family
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Chapter 817: Leveraging Momentum for Promotion
PREVIEW
... d just begun when NBC, the broadcaster, released the viewership numbers for the first half online: approximately 111.3 million viewers nationwide had watched the first half live.
This alone demonstrates the value of the Super Bowl and also explains why Super Bowl halftime ads can sell for as much as $300,000 per second!
From this, one can also infer how much a Hollywood movie invests in Super Bowl advertising. In the vast majority of cases, a movie’s Super Bowl commercial lasts t ...
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