PREVIEW

... to develop new dolls to compete in the Barbie market, all of which have ended in failure.

Until a new doll was launched in 2001 - the Baez doll!

This civilian doll that takes the street route, as soon as it goes on the market, it immediately swept the market. In the first six months, sales exceeded 20 million US dollars and began to swallow the market of Barbie dolls.

Although Mattel has taken a series of contingency measures and launched a new type of myscene doll, the cons ...

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