Strongest Survival by Otome Game’s Heroine (LN) - Chapter Volume 1 8: First Time Shopping

He was the continent’s strongest and most revered alchemist, Ye Zifeng. He was under one person and above millions. However, due to an unpredictable event, he had died. After his rebirth, he had become the supertrash of the Ye family and suffered disgrace. To make matters worse, he had an argument with his fiancé that led to the break off of his engagement. In this second life, he will work to change his own destiny. He vows to return to the peak of the world, trample on those who laughed at him and rewrite his legacy!

- Description from Novelupdates

The worst student of Westroad Academy. The disgrace of the Blake House. A new soul enters the body of Frey Blake, who couldn’t overcome his miserable life and chose death instead. “What’s with this body? I’ll have to work on tuning it from scratch.” The Great Mage Lucas Traumen, with the body of Frey Blake, gains a chance at revenge!

Transmigrating into a world of cultivation, you find yourself at the lowest rung of the sect's hierarchy. Everyone wants to bully you to gain some benefits. Fortunately, there are always a few junior brothers and sisters who are 'generous and understanding', allowing you to improve peacefully and secretly grow stronger. Years later, unbeknownst to anyone, you successfully become a deity within the sect. This day, your master visits you at the sect's request.'The upper echelons of the sect believe you have been diligent and loyal over the years, and though your strength is mediocre, you are an honest person, so they've found a marriage alliance for you.''An alliance marriage?''Not exactly. The other family has a rule: marrying into their family means taking their surname.'Is this... becoming a son-in-law who marries into the wife's family?