PREVIEW

... lan and made measures in case things don't go right.

Marketing strategies were way more fickle than what people think. They will fail more often than not and that's why studios would often go for safer marketing for a movie rather than trying something new.

'Will it go well or not?'

'Won't it just become some sort of joke that people will forget about in a day?'

'We don't have any other plans. So, we need to give everything to this one.'

'If it fails, it fails. Le ...

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