Being Reborn And Starting Off By Not Being A Simp-Chapter 666: The Brick Television Station’s Interviews (2)
He couldn’t be compared to those people.
He felt glorious, but he also felt guilty.
There was even a faint worry that if virtue did not match status, it would cause disaster.
Not only did the program team of Brick TV Station’s " Heroes Against the Epidemic " interview him face-to-face for an hour, but they also invited him to participate in the special program of Heroes Against the Epidemic organized by Brick TV Station in mid-July. It was a commendation ceremony for the advanced figures in the fight against the epidemic.
He also mentioned what kind of people would attend the conference.
What kind of people might even attend?
Liu Qing was so shocked that he almost couldn’t speak.
Of course, he could not refuse such an invitation. He agreed without hesitation.
After the interview, the first thing he did was to call Su Qi and tell her about the invitation to the commendation conference for the advanced anti-epidemic figures from Brick TV Station. He also mentioned what kind of people might attend.
Su Qi was also very excited. Then, she said that she wanted to call a meeting with the group’s directors to discuss how to do public relations publicity for this matter and make full use of the value of attending such a commendation conference.
This was an excellent opportunity to promote the company’s brand. Such opportunities were rare, so he had to make good use of them.
When she went to call for this meeting, Liu Qing took the opportunity to chat with Ye Wanrong and show off a little.
In front of his own woman, there was no need to worry about his image. He should show off.
In front of outsiders, as the CEO of a billion-dollar corporation, he had to be modest and prudent.
Not only did he mention this to Ye Wanrong, but he also mentioned it to Zhen Tian.
It wasn’t because he favored Zhen Tian, but because Zhen Tian was a professional in the television and broadcasting industry, so she knew these things better.
When Zhen Tian heard this news, she congratulated Liu Qing and gave him some advice.
In addition, Liu Qing also informed Qin Kun.
This was not to show off.
Instead, he wanted Qin Kun to be prepared. He wanted to use this opportunity to promote himself, as well as Tianyuan Mask Factory and Tianyuan Media.
In a sense, the interview at Brick TV Station was to endorse Liu Qing’s character.
Although the television station might not have such thoughts, the common people would have such feelings.
If a new media company didn’t know how to grasp such an opportunity, then they didn’t deserve to be a new media company.
At three o’clock in the afternoon, the directors of the group who worked at the headquarters came to the chairman’s office with their secretaries.
Ding Yun, who usually did not come to work, came to her office this time to host the meeting.
Even the two directors who were physically overseas came to the meeting through the Internet.
The main topic of the meeting was how to make use of the opportunity given by the television station to promote the image of the Tian Yuan Corporation.
For now, Liu Qing’s personal image was greater than the company’s image.
In order to improve the image of Tian Yuan Corporation, he had to tie it to Liu Qing’s personal image.
Liu Qing was able to get this opportunity to be exposed not because he was rich, but because of the free donation he made at the beginning of the outbreak, as well as his contribution to the stability of mask prices as the largest mask manufacturer at that time.
What he showed was an entrepreneur with a sense of social responsibility.
If the Tian Yuan Corporation’s corporate image was to be tied to Liu Qing’s personal image, then it had to rely on social responsibility.
At the beginning of the outbreak, the Tian Yuan Corporation also made a large number of mask donations. This was in line with this image.
It was just that a large corporation with assets of more than 100 billion had donated so much. Compared to Liu Qing’s small mask factory donating so much, it gave people a different feeling.
Although Liu Qing’s mask factory donated less, in the eyes of the people, such donations were more valuable, so his image would be better.
At that time, Liu Qing was still not the CEO of Tian Yuan Corporation. He was just a board member.
However, during this interview, Su Qi, who was the acting president of the Tian Yuan Corporation at that time, also accepted the interview. She clearly stated that the decision of the Tian Yuan Corporation to donate so many masks was also made under Liu Qing’s suggestion.
This was giving all the credit to Liu Qing alone.
It made Liu Qing’s image even more glorious.
At the same time, it would also deepen Liu Qing’s relationship with the Tian Yuan Corporation.
If Liu Qing’s personal image was glorious, the company’s image would be even more glorious.
It wasn’t enough to just rest on the credit book. If he wanted to improve his company’s image, he had to continue to do things with a sense of social responsibility.
This time, Su Qi proposed a meeting to discuss the matter of the Tianyuan Charity Foundation, which had been mentioned for a long time.
This proposal had been raised when Su Yi was still alive. At that time, he wanted to find a good opportunity to launch this charity foundation to enhance the corporate image, so that the small and medium-sized enterprises under the group could have a better social reputation, increase the trust of consumers in their products, and boost sales results.
After Su Qi became the CEO, she had also brought up the matter a few times.
After Liu Qing officially became the CEO, he mentioned it again.
Everyone had no objections to the establishment of such a charity foundation, but there were still some disputes about when to establish such a charity foundation.
The Tian Yuan Corporation had gradually transformed from an investment group to an industrial group. It was time to shape the brand of the company. Setting up a charity foundation was the best way to improve the image of the company in this Internet age.
However, this charity fund was not meant to collect donations from society. Instead, it was directly funded by the Tian Yuan Corporation.
According to the suggestion of the father and daughter of the Smiths, the company would allocate one to two hundred million yuan each year for this charity event.
If he did it a year earlier, he would have an extra year’s worth of money.
The directors were not willing to fork out that sum of money.
The corporation belonged to everyone, but it mainly belonged to the major shareholders.
The extra money was equivalent to taking it out of the pockets of the major shareholders.
Although there were benefits to avoiding taxes, they still had to fork out some money.
They all knew that they should do this, but they were still hesitant to do it now.
The purpose of this meeting was to hope that all the directors would agree to the establishment of the company before Liu Qing participated in the commendation ceremony for the outstanding anti-epidemic figures of Brick TV Station. This way, Liu Qing could use this opportunity to announce this matter during the commendation ceremony and achieve the best publicity effect.
If they missed this opportunity, they would have to spend at least hundreds of millions of yuan to promote it to achieve that effect.
Doing good deeds without leaving a name was, of course, a manifestation of noble character. However, if a person did good deeds without leaving a name, then he would lose the meaning of doing good deeds.
He was doing charity to improve his company’s image. In the end, no one knew that he had done charity. His company’s image had not been improved because of it. Rounding off, it was equivalent to not doing anything.
They had to publicize it.
Doing charity was an expense, and promoting charity was another expense.
To be able to promote it at the Brick TV Station’s conference, the amount of publicity fees saved was not just one or two points.
Moreover, the expenses for promoting charity were not tax-deductible.
At this board meeting, Su Qi emphasized this point.
It wasn’t that they couldn’t understand the brand value brought about by improving the corporate image, but they wouldn’t be able to accept it so quickly.
He told them that setting up the charity foundation now would save them a lot of publicity fees. They instantly understood and accepted it happily.
Soon, the meeting reached a consensus to establish the Tianyuan Charity Foundation as soon as possible.
No later than early July.
Ding Yun, the chairman of the Tian Yuan Corporation, was the honorary president of this charity foundation.
The guild leader was naturally Liu Qing.
