Divine Lucky Star-Chapter 261 -
Chapter 261: 261
Chapter 261: 261
Liu Qisheng watched from the side, his heart pounding with fear. In just a short while, the bid had already risen to 660,000 yuan per spot! Fifty-five weeks in a year, that’s thirty-three million yuan, my God!
Zheng Qitian: “620,000.” Xu Yingcai: “640,000!”
Wei Ming: “…” You guys are really killing me; can’t I just stay silent and not get involved?! I’m just going to sit here and watch you squander your fortunes!
Zheng Qitian: “660,000.” Xu Yingcai: “680,000!”
As the two of them continued their increasingly fierce bidding war, about to break the 700,000 yuan mark, Wang Hao, who had been sitting to the side, finally spoke up, “Umm, aren’t you two a bit too hasty? I haven’t even mentioned how I plan to add in the ads for the program…”
Zheng Qitian: “…”
Xu Yingcai: “…”
Wei Ming: “…”
Liu Qisheng: “…”
“So, what do you have in mind, Teacher Wang Hao?” Zheng Qitian asked with a smile.
Liu Qisheng prayed desperately: “Brother Hao, it’s almost there now, 700,000 yuan per spot! It’s just advertising; you couldn’t possibly think that’s too little, right?! If it were me, nearly forty million yuan a year in ad revenue from a single program would have me waking up laughing from my dreams!”
Wei Ming looked at Wang Hao with a dejected expression on his face — just name your price already; today is an eye-opener for me…
Then Wang Hao finally spoke up: “Actually, I wasn’t really planning on selling today because the TV program hasn’t aired yet; I’m not clear on what the actual ratings will be. Moreover, the most important thing is, I haven’t even decided on the ad format yet. Otherwise, if you two finished bidding now, how would I insert the ads when we record the next episode? Just saying ‘this program is sponsored by the two gentlemen’s companies’ wouldn’t be satisfactory for you, right?”
After he had finished speaking, Wei Ming was utterly stunned.
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Brother Hao, you must have a grudge against money, definitely!
Such a great opportunity would be suicide to miss for me. Wei Ming hurriedly said, “Mr. Zheng, Mr. Xu, how about this — our TV station’s prime-time ad spots, 100,000 yuan per 15 seconds! That’s the biggest discount we can offer; what do you think…?”
Zheng Qitian: “Since Teacher Wang Hao has put it that way, it would be wrong for me not to agree. How about this, you share your plan with us, so I can give it some careful consideration, okay?”
Xu Yingcai also said, “Yeah, that makes sense. Well, I’ll be staying in Zhonghang for the next couple of days. Teacher Wang Hao, feel free to contact me anytime you have an idea; is that alright?” Looks like he came straight from the highway…
Wei Ming: “…” Was I speaking too softly just now?
“Mr. Zheng, Mr. Xu,” Wei Ming’s voice was clearly several decibels higher this time: “Our TV station’s prime-time ad spots, 100,000 yuan per spot, just 100,000 yuan for 15 seconds!”
Wang Hao stroked his chin pondering for a moment, then smiled and said, “How about this, I’ll give each of you a spot. Tomorrow night, once the ratings are out, I’ll hold a small auction with a limit of only eight bidders, including the two of you. That means that there will only be eight people involved in the bidding. In the meantime, this will give me the chance to think about how to fit in the commercial spots. I’m planning to have at most four ad slots, ensuring that both of you get your money’s worth, how does that sound? Otherwise, if we finish the bidding today and the ratings aren’t good tomorrow, I think both of you would feel uncomfortable, right?”
“Great!” Zheng Qitian was the first to clap his hands, “Teacher Wang Hao is a straightforward person; Mr. Xu and I were indeed a bit too anxious earlier.”
Mr. Xu nodded as well, “I’m really looking forward to the advertising methods Teacher Wang Hao will arrange; let’s settle on that.”
Wei Ming: “…”
Am I just like air to you guys?! The least you could do is acknowledge me…
“Alright, no problem.” Wang Hao stood up jovially, reaching out his hand, “I hope we can have a pleasant cooperation.”
“Definitely!” “Definitely!”
Soon, everyone left the meeting room, leaving only Wei Ming standing there; a gentle breeze blew past, lifting a few strands of his hair…
“Do I really have such little presence?” Wei Ming’s face was the color of ashes, nearly in tears, “Not only did I fail to close the deal with Mr. Zheng, but it also looks like I’m in hot water with Mr. Xu too…”
After leaving the reception room and seeing off Zheng Qitian and Xu Yingcai, Liu Qisheng grabbed Wang Hao’s arm and shook it fiercely, “Brother Hao! Brother Hao! I am seriously down on my knees for you! An advertising fee of 700,000 per spot! Almost 40 million a year! And you still didn’t agree! You even told them to come for the auction tomorrow! Oh my God, what in the world were you thinking?!”
“Hehe, just relax,” Wang Hao said with a mysterious smile, “I promise I won’t let you down!”
…
The next day was Saturday, and as the editor worked on the footage, they kept exclaiming, “This show is amazing, there are so many great shots I don’t want to cut any of them…” As a result, the first episode of “If You Are the One” wasn’t finished editing until after six in the evening.
After reviewing it himself and deeming there to be no issues, Wang Hao sent the edited footage to the broadcasting team.
In the meantime, Liu Qisheng was also full of energy. Throughout the day, he had contacted nearly twenty-two company CEOs and sent them a few clips. Many CEOs said that if they had time in the evening, they’d come to see the ratings of the show, and if it was good, they’d immediately participate in the advertising auction.
Meanwhile, the promotional activity was in full swing—
Zhenan TV: “Our channel’s newest major lifestyle and dating show, ‘If You Are the One,’ exclusively planned by the famous screenwriter and music producer Mr. Wang Hao, will air its first episode tonight at ten o’clock. We look forward to our viewers tuning in.”
Online, many video websites, forums, and entertainment sites also featured promotions for “If You Are the One.” After all, this could be considered the TV station’s battle to turn things around, so Liu Qisheng spared no effort in the publicity.
And Wang Hao was certainly not just sitting around idle. On Weibo—
Yang Yunfei V: “The ‘If You Are the One’ show exclusively planned by Mr. Wang Hao will be broadcast on time tonight at ten o’clock. Everyone is welcome to watch. ‘Domestic Agent’ benefited from many constructive suggestions from Mr. Wang Hao, it definitely won’t disappoint!” Clicks: 1348752, Reposts: 12541, Comments: 8542.
Zhang Muqing V: “I hope everyone can give a lot of support to Mr. Wang Hao, and ‘If You Are the One,’ yeah!” Clicks: 974541, Reposts: 9521, Comments: 7452…
Everything was ready to go!
All of the industry insiders were now focusing their attention on the ratings of the show’s broadcast tonight!
…
At the Zhenan TV building.
Aside from those who were recording shows, everyone else at the TV station, including Zheng Qitian, Xu Yingcai, and the CEOs from various major companies who had heard the news and rushed over to watch the excitement, all gathered in the “If You Are the One” studio hall.
Because station manager Liu Qisheng had not only set up a large screen here for live broadcasting, but the equipment for rating statistics was also moved into this hall for live statistics!
All those who arrived, including the host Meng Fei, who had become Wang Hao’s junior brother, were sitting straight and dignified!
As the program’s ratings were of paramount interest to everyone there!
Before the show even started, people below were already discussing—
“I’ve heard today’s show is pretty good, I wonder what the ratings will be like.”
“Who knows, quite a few big Weibo influencers have helped promote it, so the ratings should start off high, but how much it retains afterwards is unpredictable.”
“Yeah, it’d be embarrassing if it starts off with ratings of over three or four percent, then drops to less than two percent after the broadcast!”
“Indeed, it’s easy for a show to generate topics of conversation, but retaining viewers is what’s most important!”
Meng Fei, listening to the discussions around him, felt very nervous.
For this show, he had shaved his head and recognized Wang Hao as his boss. If the end result turned out to be a grim one, his face would be completely lost.
For him, it was a high-stakes gamble. Triumph, and he would reach the pinnacle of life; fail, and he would be left with nothing.
Obviously, the TV station hoped for the highest ratings possible for the show, while the twenty or so CEOs sitting in the front row appeared visibly more relaxed. They were also whispering to each other from time to time…
