Dominate the Super Bowl-Chapter 979 - 978 Grabbing the Spotlight

With spring gone and summer here, short sleeves and flowing skirts gradually appear more and more on the streets. Sunglasses on, drink in hand, arms wide open to embrace the golden sunlight—

The joy of football is about to return after a long wait and a leisurely vacation.

August 1 marks the beginning of the annual Hall of Fame game, officially kicking off the 2019 season and the preseason opener.

The thirty-two teams, after enduring the chaos of the free market, the strategies of the draft, and the bonding of training camps, are finally ready to go.

Millions of eyes converge bustlingly upon the Hall of Fame game.

This is the true starting point of the new season.

This year, the Denver Broncos will face off against the Atlanta Falcons to commence the season. Particularly after the Kansas City Chiefs accomplished the feat of defending the Super Bowl title, the competition, anticipation, rivalries, and pursuit of the new season elevated to an entirely new level. You could already sense the gunpowder in the air early on—tension fully ignited.

But then, something unexpected happened.

No one could have predicted this: this year’s Hall of Fame game was actually upstaged.

According to plan, Canton, Ohio, was supposed to be in the spotlight; but instead, the East Coast of the North American continent once again became the center of attention.

New York, Fifth Avenue.

To be precise, Manhattan didn’t start capturing attention on August 1. As early as the morning of July 30, around seven or eight o’clock, people with tents, sleeping bags, and various camping tools began appearing, setting up camp outside the Nike Flagship Store on Fifth Avenue.

Camping?

Is this for real?

At first, absolutely no one paid attention; Manhattan was simply too busy, and even the time to stop and gawk was a luxury.

Gradually, however, people started noticing.

Their first reaction: Is this some kind of performance art? Camping in the city center to draw attention to nature conservation?

Speaking of which… New York’s homeless population has long ranked among the highest on the North American continent, but their activities shouldn’t center on prime spotlight locations like Fifth Avenue.

And surprisingly, Nike’s flagship store didn’t seem to mind?

What’s this about?

Amid the hurried footsteps, attention subconsciously drifted over, and the murmuring discussions had already begun to spread across Manhattan’s coffee rooms.

Then, quietly and unnoticed, the queue began to grow. One person after another, forming a neat line stretching longer and longer, more and more people joined.

Clearly, these were not homeless individuals.

"A movie premiere?"

"Pop-up event?"

"Protest?"

"AJ series limited edition release?"

Speculations surged through the air, and the accumulating gaze intensified.

This scene felt familiar.

Nike’s AJ series, Adidas’ Yeezy series, Puma’s Rihanna fashion series—more and more sports brands nowadays are launching special collections, limited collaborations, and fashion partnerships to grab attention.

Younger generations flock toward them.

These collections are transforming into part of the fashion mainstream, and each time a new series launches, it effortlessly draws massive crowds.

Sports brands are no longer confined to the world of sports. Starting with the AJ series, they are integrating into everyday life and leading youth fashion trends.

If it’s Nike…

A brief pause, then the answer becomes self-evident—

The "Louis Vuitton X Li Wei X Nike" series is set to release on August 1.

The truth, revealed, sparks a wave of exclamations.

Wait a minute!

Since when did Li Wei have such strong appeal?

Honestly speaking, although Li Wei has continued to climb the fame ladder during this offseason, and although Li Wei has broken through multiple times over the past six months, these waves largely remain confined to social media—what we call "traffic":

Just a bubble.

Remove the fake followers and the piled-up traffic, and in real life, the bubble bursts and returns to the market, revealing its true form.

A soul-searching question: Li Wei shouldn’t be able to compete with cultural icons like AJ, Kanye West, or Rihanna… right?

Then what is happening here? When did Li Wei’s influence expand to such a degree?

City-wide frenzy!

It’s not just the Nike Flagship Store; the Louis Vuitton Flagship Store on Fifth Avenue is experiencing the same scene. A crowd of passionate fans had already set up camp at its entrance—

According to official information, the "Li Wei series" will launch simultaneously at both Nike and Louis Vuitton flagship stores.

Of course, the core products will debut at both stores simultaneously; however, the entire sneaker collection will only be available at Nike, while the entire apparel line will exclusively be sold at Louis Vuitton.

When the official announcement was shared on social media, it drew quite a bit of backlash:

"Terrible marketing strategy."

It was obvious to anyone that splitting the collection into sneakers and clothing, with each sold at separate flagship stores, was like sabotaging their own stage. They didn’t even grasp the most basic traction-driving skills. Nike and Louis Vuitton’s marketing teams deserved harsh criticism for this poorly executed plan.

But glancing at the scene now—who’s truly the fool?

If foot traffic were insufficient, then splitting it up would certainly be a dumb move, exposing their weaknesses and turning an empty venue into a marketing disaster.

But if foot traffic were abundant, then splitting it becomes the smartest approach to reasonably allocate attention and propel market activity, enticing even more customers to flock to the stores.

Don’t forget—

Launch day is only in New York, only on Fifth Avenue.

Because of this, Los Angeles, Chicago, Houston, and other major cities expressed strong protests, as did Kansas City.

Unfortunately, none of them could sway Nike’s and Louis Vuitton’s resolve. New York—it’s just New York.

After all, New York is hailed as Li Wei’s second home field.

Having eliminated the New England Patriots in consecutive postseasons, Li Wei’s fan base in New York has expanded like a hydrogen balloon, rapidly inflating.

Plus, New York boasts a strategic advantage—

Population. Permanent residents and transient populations.

At this moment, during the summer vacation season, whether it’s the film industry, amusement parks, or major cities’ tourism sectors, they all warmly welcome "kids" from across the globe. Families of all sizes escape their homes, break free from work, embrace the sunshine, and enjoy their once-a-year getaway. ƒгeeweɓn૦vel.com

And New York, as always, ranks among the top travel destinations.

Hence, this scene unfolds.

Countless droves of people, endless waves, pour into New York with fervor, beginning to line up well before August 1.

No one wants to miss this summer’s most extraordinary launch event—

Even though Nike and Louis Vuitton didn’t call it "limited edition," instead emphasizing "exclusive release."

Yet, who doesn’t want a piece of this Nike and Louis Vuitton collaborative design on behalf of Li Wei?

For football fans, they’re especially grateful that Nike and Louis Vuitton have respective series collections. Crowds can head where needed, doubling Fifth Avenue’s capacity to accommodate its visitors. Adding in the scalpers hidden within the masses, this scene is born.

Unprecedented spectacle.

When the first light of August pierced through the night veil, Fifth Avenue’s assembly was nothing short of magnificent—a sight to behold.

An epic event in New York, stealing the spotlight from the Hall of Fame game and reigniting people’s passion for football.