Dominate the Super Bowl-Chapter 983 - 982 Unstoppable

Frenzy, celebration, wildness—

Happiness spreads through the air, enveloping all of Manhattan.

In fact, this scene has happened before:

September 2016, Yeeyz released the "Zebra" series.

December 2018, AJ released the "Harmony" series.

Not long ago, these sneaker launches unveiled new limited editions, sparking a global frenzy and explosively sweeping the traffic.

Logically, people should already be used to it.

Yet!

Witnessing such a spectacle again, the astonishment still flows incessantly.

Looking back two years ago, Nike and Li Wei signed an exclusive contract, and for the first time, granted Li Wei dividends. People finally understood what Nike’s boldness and courage truly meant, no wonder Nike could firmly hold onto the leading position in global market share, repelling numerous competitors.

Afterwards, the surprises continued—

SOLD OUT.

SOLD OUT.

All sold out.

The "Louis Vuitton X Li Wei X Nike" series declared sold out on the first day of launch, from clothes to pants to shoes to accessories, without exception.

Strictly speaking, people were not surprised, look at the grand occasion on Fifth Avenue the first day, if not sold out, that might actually be news.

"What? Are you joking internationally?"

Protest emails from all over the world poured into Nike and Louis Vuitton like snowflakes, comparable to an avalanche—

They didn’t even have time to see the actual products, yet they’re already sold out?

Not just nationwide but all other cities in North America also issued protests.

The most baffling thing was, the secondary market went directly crazy.

Officially priced at $399 a pair of limited sneakers, a simple resale easily turned twenty times:

$8,000.

Moreover, once listed, they were snatched up.

Then… there was no then, the secondary market surged to $10,000, but still had pricing without sales, no one willing to sell.

This, and it’s just sneakers, imagine that limited jacket originally priced at $1,999?

No wonder protest emails flooded Nike and Louis Vuitton like an avalanche, including Li Wei, their social media inboxes directly "9999+" crashed.

Immediately, Nike and Louis Vuitton released an official joint statement:

This is a limited edition, not limited quantity, rest assured.

Straightforwardly, a sentence to highlight the key point, letting everyone take a reassurance pill.

Only after this came the main content, simply explained that market enthusiasm exceeded anticipation, Nike and Louis Vuitton planned to launch in other cities and other stores, leading to New York flagship store’s stock being swept up on the first day, but they’re prepared for subsequent market stocking.

First, starting tomorrow, stores across major global cities will all stock up.

Second, from the moment the announcement was released, the official website launched a reservation link, allowing all customers to get the products through online shopping.

Third, New York’s flagship store will continue to restock, but patience may be needed for two days. ƒrēenovelkiss.com

Finally, the so-called limited series will be sold online and offline for only a month, until August 31, officially winding down on September 1.

A series of official information was released consecutively, finally allowing the boiling netizens to regain their reason—

Selling for a whole month, don’t worry about buying it.

Unless you’re eagerly trying to prove ownership of the limited series within twenty-four hours, forty-eight hours, otherwise, no need to rush.

Thus, should the secondary market cool down a bit?

However, it didn’t.

Though the price slightly dropped, transactions of $5,000 a pair of shoes still hovered high, no sales still, more madness than imagined.

Across major social media platforms, a batch of posts emerged promptly, fully armed with "Li Wei limited series," from jackets to shoes without missing a beat; moreover, showcasing their fashion pairings with various styles, presenting the taste of Louis Vuitton and Nike’s collaborative design on the timeline.

Perhaps, some are surprised, this wave of hype might only last twenty-four hours, forty-eight hours at most, once the sales channels in major cities open, the rarity of the limited series will greatly diminish, is it worth it?

The answer is definite.

More accurately, it’s the characteristic of the social media era, the lifespan of a trend might only be a week, so what they pursue is this brief forty-eight-hour advantage, joyously displaying their privilege.

Moreover, even if other regions fully launch, the output volume should still be limited, the hype duration lasts more than forty-eight hours.

A frenzy is creating waves.

Nike and Louis Vuitton haven’t publicly disclosed the first-day sales data, but according to professionals in the industry, the sales should easily surpass $5 million, effortlessly joining the ranks of Yeezy and AJ, perhaps even surpassing them to set a new record.

Once again proving Li Wei’s appeal.

After all, this is merely Li Wei’s debut limited edition release, and only in two flagship stores in New York, yet the result is astonishing.

It’s remarkable.

Moreover, after Nike and Louis Vuitton opened online reservation links, within just an hour, online reservation sales exceeded $10 million.

Just one hour, $10 million.

When the media announced this news, everyone’s first reaction was to check their eyes, ensuring they didn’t just add a zero.

The result, they didn’t.

Seven digits, $10 million, just that simple.

Every aspect proves, Fifth Avenue’s frenzy not only appeared in Manhattan but the same globally, especially in Asia—

Never underestimate the purchasing power of the Asian market, especially the Hua Xia market. Never!

If at this moment anyone still complains, why Nike gives Li Wei dividends, can a football player sell sneakers, what madness Louis Vuitton is pulling, etc. and so forth, then they should keep their mouths shut, otherwise they only expose their stupidity and narrow-mindedness, thoroughly abandoned by the times.

Rolling waves are surging through the entire league.

Unfortunately, the spotlight of the Hall of Fame game was completely overshadowed, no one cared.

Originally, preseason game attention is limited, now all focus is drawn by off-field news, leading people to not care about the Denver Broncos vs. Atlanta Falcons game result at all.

Even the outcome isn’t important.

Fade forlornly, coolly clear.

But that’s how it is, the current scenario reminds people of when Beckham emerged back then, the entire football world went through shock and disruption, never thinking a football player could link to fashion, now, the NFL is experiencing the impact of European football leagues two decades ago.

Twenty years have passed, many things have changed, but some things still haven’t—

Everyone knows sports like football, basketball, tennis, etc. can hook to fashion, even racing can, but, football?

Only until Li Wei emerged did it finally reverse bias, Nike and Louis Vuitton being the first daring ones, also becoming pioneers.

Finally, the sport of football broke free from shackles and constraints, opening up a new horizon, showing sponsors new possibilities.

This is a good thing.

Li Wei’s historical momentum, unstoppable!