Her Cultivation Diary-Chapter 1998 - 1753: Helping with Product Promotion?
Qiaoqiao passionately recommended the big peaches in the livestream.
Everyone opened the livestream, and what they saw were piles and piles of overflowing, greenish, sharp-tipped Eagle Beak Peaches with small patches of red.
Big, round, full, under the vibrant sunlight, they looked especially tempting.
And Qiaoqiao?
He was loudly and indistinctly saying, "Kids——crunch——let me teach you how to eat Eagle Beak Peaches——crunch crunch crunch——I like to start from this sharp corner——mmm crunch——it’s so sweet! The red part is also very sweet crunch crunch..."
Livestream: ...
[Teacher Qiaoqiao, didn’t you teach us last year? I know how to eat this peach]
[Teacher, I haven’t mastered it, don’t teach me yet, give me one to practice with]
[I’m a slow learner, I need ten to learn it!]
[Shameless! I’m different, I’m the best student, the teacher should reward me with a hundred!]
[Stop eating, please, I can’t hold my saliva any longer, can you put it on sale now?]
At this moment, Qiaoqiao had just finished eating half of the peach in big bites.
"Kids, did you see? It’s so delicious, truly delicious!"
He emphasized, "But for now, we’re not selling, just showing you, sister says the peaches are expensive, so you need a bit of time to raise money..."
He turned distressed: "Making money is so hard. You’re better off buying rice, flour also works, or buy something else instead."
Teacher Qiaoqiao sincerely offered suggestions, but today’s netizens are all about rebellion:
[Not selling? How’s this different from finishing class without homework assignments]
[Exactly! How are we supposed to consolidate our knowledge]
[Ha! You can control the sky and earth, but you’re controlling my spending? I’ll buy luxury——give me ten!]
[Thanks, I am the peach connoisseur, if you don’t sell me a hundred, I’ll snub your peaches!]
[Thanks for the care, sister. Give me half a day and I’ll mortgage my house, will you sell me a hundred tonight?]
[Teacher Qiaoqiao, what you say makes sense, but I was born not to love rice, I live on peaches]
[To be honest, I’m currently at the foot of the Five Elements Mountain, without peaches, I can’t face the Great Saint...]
The usual comments no longer attract the streamer; netizens try all tricks, betting on Qiaoqiao’s habit of not watching comments, they dare to say anything bold.
Secretary Xiaozu led the leaders to watch the phone, now stunned into silence by the fast-flashing, yet still obvious comments.
After a while, a leader lightly sighed, "The trend of younger officials is unstoppable."
People his age somewhat struggle to understand these internet jokes. But after all, the world belongs to the young, and they are the main force of consumption.
If we can’t grasp the minds of the young, how can we make targeted decisions?
And Secretary Xiaozu thought of those village secretaries doing live streaming sales... ahem.
If showing off abs could sell, she could too! She has a whole round chubby one!
Unfortunately, Yunqiao Village’s foundation is too good, leaving her no opportunity.
Secretary Wang was curious: "Not selling but streaming, is this a warm-up?"
Just like many product pre-launch events, first maximize anticipation and budget, then sales skyrocket.
Secretary Xiaozu: ...
She wanted to say yes, but the reality was—
"These peaches are actually not hard to sell."
"The Song Family currently has three channels, one supplies to a boss in Shan City — he offers a very fair price, even a kilo of tea leaves goes for six figures."
"Plus, there’s a local premium fruit and vegetable store, this is more of a friendship supply, not a large quantity. After all, Yun City’s market is small with limited big spenders."
"Lastly, there’s online sales—but leaders, you’ve tasted these peaches. With the consumer ability of today’s internet users, whatever the price, there will be buyers, hence they’re always in demand."
"But for the Song Family, considering the cost of labor transport and post-sale losses, it’s actually less profitable than directly supplying offline."
"So, selling peaches online is more like a benefit for fans, with limited quantity and purchase restrictions, at a price reasonable for this quality."
She explained the situation in detail, leaving Secretary Wang more confused:
"If demand exceeds supply, why bother with such preliminary promotion?"
A leader pondered, "Could this also be a branding hunger marketing strategy?"
Secretary Xiaozu: ...
She spoke the truth: "Because we need to fill the live stream hours."
"What?" the leader didn’t immediately understand.
Secretary Xiaozu sighed, "Qiaoqiao signed a contract with this streaming platform, the annual contract fee is eight million."
Having taken the money, naturally, there are some requirements, such as a certain number of streaming hours per month or quarter.
"Therefore, sometimes the stream is just to fill the quota."
This answer left the leader silent.
After a pause, he opened his mouth, words stuck in his throat, and he opted to change the topic: "An 8 million signing fee?"
"Yes." The leader, in his fifties or sixties, busy with work every day, lagging a bit behind on internet trends, was something Secretary Xiaozu could understand.
Her father was the same.
So she explained patiently: "Qiaoqiao has millions of followers—close to a hundred and fifty thousand now."
"This number may not seem outstanding on Douyin, but all his followers are active fans. He hasn’t bought followers, nor those who follow and never return, their engagement is over eighty percent."
"Most importantly, the conversion rate of his fans into purchases is very high—thanks to their commitment to high-quality products, hence those who watch the streams can’t help but be tempted."
"A large streamer like him brings significant new user acquisition to the platform—so it’s normal for such streamers to be invited by platforms or even offered signing fees."
The leader and Secretary Wang gradually understood.
However, they had other intentions in inquiring about this—
"So, according to you, he manages his reputation very carefully, and carelessly promoting other products might ruin it?"
"Or, it’s said that streamers take a cut of sales. Would his fee be very high?"
Secretary Xiaozu had a spark of insight.
Carefully considering: "Qiaoqiao has helped the village’s livestream channel, bringing in traffic with great results. But all this hinges on the solid quality of the products."
Looking at the leader: "Do you want him to help with the promotion?"
She spoke honestly: "Song Tan cherishes her brother, she might not agree."
The leader sighed: "In the suburbs of Ning City, Baiyu County followed county guidance last year, planting Sunshine Roses on a large scale. They supported the policy greatly, putting a lot of effort into building high-end quality."
But the intended buyers fell into a debt crisis, unable to pay as per contract, and the expensive cost made it difficult to open a market locally.
And those businesses attracted by local promotions aimed to slash prices during the grape harvest season.
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[The supply price of high-quality Sunshine Roses is about sixty yuan per jin, with a strong rose aroma, full fruit flavor, very different from the low-end market, detailed by CCTV Agriculture. Many prices and conditions mentioned align with CCTV Agriculture and personal agricultural practice]
