Her Cultivation Diary-Chapter 2003 - 1757: Baiyu County’s Situation (Part 2)
"Why? Is it for a high price?"
The elders looked at the lush vineyard outside, gritted their teeth, and asked this crucial question.
The young man gave a bitter smile, "It’s not about the money; it hasn’t even reached that stage yet. They politely say our positioning doesn’t fit..."
"Then find a positioning that fits!" someone quickly chimed in.
The young man wiped his face, "What positioning? What’s our positioning?"
In Ning City, a provincial capital city, it’s big with many people, many internet influencers, including those related to agriculture.
But why hasn’t anyone responded to the emails we sent out?
Some look down on such small businesses, but more often, it’s genuinely not a money issue.
It hasn’t even reached the stage where money is discussed; rather, it’s because their fruit’s positioning is too awkward!
"I mentioned helping our county sell grapes, they said they’re very interested in agricultural aid activities, could even make some concessions, but when it comes to the price..."
Good heavens!
At this point, the business folk couldn’t say anything.
Aid for agriculture aids fruit that costs a few yuan a pound, ten or so yuan for farm produce, the most attractive aid price is between 19 to 39.
This is the most enticing for users to place orders.
But what about Baiyu County’s positioning?
They sell grapes, which due to their shape, cost more to transport than other fruits.
Moreover, anyone who goes to the supermarket to carry a whole bunch of Sunshine Rose can see, that one bunch weighs quite a bit!
The higher the quality of Sunshine Rose, the tighter the fruit connection, the more solid the flesh, the heavier the whole bunch, even exceeding three pounds.
But when they sell, they can’t possibly split one bunch into four or five bunches for shipping, can they?
Not to mention how to evenly calculate the weight, it’s not conducive to preservation and transport! It would also add artificial costs.
This way, the whole bunch’s price...
Some major influencers spoke candidly:
"I’m up for agricultural aid, online trends lean toward this, I’m willing to take it."
"But this price, to call it agricultural aid, I can’t say it! Yet your time selling Sunshine Rose here is short, no famous brand recognition..."
Besides, with fruit sales, after-sales service impacts reputation the most.
Even if it’s that good, relying on his fame and traffic to sell it, if the after-sales isn’t up to par, the reputation falls, harming the major influencer’s interests.
They might even be criticized online for ugly profit-making.
Calculating everything, including influencer fees, promotional costs, packaging, transport...
A pound of grapes won’t cost less than 40, perhaps?
Over a hundred for a whole bunch, without brand support, unable to guarantee 100% after-sales...
Taking this business deal would be all harm and no gain!
After the young man analyzed all this carefully, everyone fell silent.
After quite a while, an aunt secretly wiped away tears, "So what now? We’ve been toiling for a year, just when we’re waiting for money."
In July’s hot weather, each household’s crops need watering and fertilizing, in over a month, they’ll need to prepare funds for children’s schooling.
Critically, this Sunshine Rose is the county’s yearly promotion to build Baiyu County’s White Jade Grapes reputation.
Many received loans directly from credit cooperatives, even if the grapes rot in the field, loans must be repaid!
But at this grape price, even local credit cooperative’s internal procurement can’t open their mouths!
The previous leadership quietly changed, the new handling such a big mess, is now enduring with strained eyes and greying hair.
But the work must go on.
The young man continued contacting those influencers, and various fruit purchasers, supermarkets, and stalls.
The villagers had to gather together to discuss their minimum cost—no more talking about profit, as long as they could recoup some of the costs!
Otherwise, if the price isn’t good this year, it will sell even worse next year.
The only ones delighted were the few nearby consolidated purchasers.
Merchants pursue profit.
Originally, their customer groups didn’t consume such high-priced premium fruits, but now seeing the fruit likely to rot in the field with no major buyer, it gives them the chance.
Now, either sell it at three yuan a pound and let them buy up the lot, or watch the grapes rot in the field.
A few gathered together, smoking, seeing villagers pass by, they warmly smiled again, as if their diligent vigil here was a determined and sincere act.
Turning their heads, they continued talking:
"How many days can they hold out? You guys should keep a good attitude, lest they stubbornly let it rot in the field."
"If one family has the courage to let it rot, then the others must not need money to get by? Not that united..."
"Won’t last more than two days, the first batch of fruit is almost ripe from the other day. With high temperatures now, by the day after tomorrow, 80% of the fruit must be picked."
"They’ve brought this on themselves, it’s not like no one else has offered recently, even offering ten yuan, yet they won’t sell..."
Offering ten yuan, those have ample resources.
After all, with hundreds of acres of vineyards here, if they manage carefully, each acre easily yields three to four thousand pounds.
Still, with that said, the current premium Sunshine Rose yields one to two thousand pounds per acre!
No capability means you can’t handle it.
Especially those two fruit merchants, Wang and Qian from last year, unexpectedly making a fortune with a boutique fruit merchant, they’re quite lavish this year, almost offering fifteen!
The villagers disagreed, yet they insisted the fruit’s quality wasn’t as good as the forty-yuan-a-pound peaches they collected last year...
Overall, with still quite a distance from large-scale fruit ripening, it left others feeling sour, firmly refusing to sell.
Eventually, Wang and Qian just left.
After this matter spread, didn’t it benefit those three?
Overall, everyone waited here, confident in victory.
At this moment, Baiyu County’s relevant official received Secretary Wang’s call.
"The big influencer willing to take this order? Great! Director Wang, you don’t know, during this period..."
"Need to come for an on-site visit and discuss details? No problem, I’ll arrange hospitality right away..."
"Not cheap? Rest assured, our Baiyu County is also initiating self-help, we understand influencer marketing, with influencer fees and commission per order, I understand..."
