Love Affairs in Melbourne-Chapter 192 - 189 The Best Fashion Week

"I haven’t looked into that further," Lei Pili had not seen any follow-up reports in the materials he had perused.

"Why are you concerned about this? It definitely isn’t within the scope of your job.

In 2006, six years ago, it was still a bit too early.

The success of a designer requires the right environment.

Six years ago, Chinese designers probably couldn’t even get a ticket to Milan Fashion Week.

Although fashion is largely about copying, Europeans are particularly averse to being copied by Chinese designers.

The issue is, while others are imitating, domestically they can make it exactly the same.

You need to know that the shelf cycle for high-end ready-to-wear is usually about eight months.

The reaction speed of the domestic counterfeit market is much faster.

If the genuine product isn’t on the market yet but the counterfeit has already passed its selling peak, it would certainly be very frustrating for the designers.

However, people are more open-minded now, those who buy counterfeits and those who buy haute couture are completely different groups and it doesn’t much affect the sales of high-end fashion.

Anyway, the next ten years will be the best opportunity for Chinese designers to genuinely go global," Yan Yan raised doubts about the brand actions Lei Pili had mentioned.

It’s not that the Ministry of Commerce hasn’t done a good job of protecting domestic designers, but such a brand alliance show in 2006 would have been too avant-garde.

A brand alliance press conference like this definitely isn’t going to make any one designer successful.

But then again, the effort of the Ministry of Commerce to protect designers is definitely a fortune for domestic designers.

"I have another question. They’re all European fashion weeks; if Milan and Italy are exclusive, wouldn’t Paris be too?" Lei Pili’s doubts continued.

"Paris Fashion Week is the first fashion week in the world and it has always set its sights globally.

Even the West Queen Vivienne Westwood and the genius designer Alexander McQueen started their fashion dreams at Paris Fashion Week rather than London Fashion Week.

Also, the heads of the fashion school Polimoda like Linda Loppa, who nurtured the Antwerp Six, and well-known Japanese designer brands all started from Paris Fashion Week and entered the public eye.

Paris Fashion Week is inclusive; big names have their stages, and newcomers have theirs too," Yan Yan explained her view of Paris Fashion Week.

"The Antwerp Six and Japanese designers?" Lei Pili was unfamiliar with the designers Yan Yan mentioned.

Yan Yan glanced at Lei Pili, then remembered that she had only discussed her deep-seated fashion industry dreams with Qi Yi.

She had only ever discussed her fashion views with Qi Yi.

When Yan Yan wrote to Qi Yi about her intentions to dig deep into the fashion industry, Qi Yi’s high insight and information-gathering skills quickly packed all fashion-related information into his brain.

Now, when Yan Yan talks about fashion with Qi Yi, whether about brands or designers, there is no longer any obstacle and no need to explain one by one. In the year since they reunited, Qi Yi had already become half a person in the fashion circle.

Today, seeing Lei Pili translate Yan Yan’s favorite shoes, she mistakenly thought Lei Pili was also half a person in the fashion circle.

"About the Six Gentlemen, they aren’t really that famous, just an overall effect.

You know that big names like the West Queen and Alexander McQueen started from Paris Fashion Week, and that should be enough.

These two big British names both originated from Paris Fashion Week, which is enough to explain the issue," Yan Yan didn’t plan to go through the Japanese designers of the 60s and 70s who became famous at Paris Fashion Week with Lei Pili again.

Yan Yan needed to have many common topics with Qi Yi; they were already in a long-distance relationship, and if there were nothing to talk about, it would be really hard to continue their romance.

But she didn’t think Lei Pili needed to understand so much about fashion.

A designer dinner, once it was over, it was over. Fundamentally speaking, Lei Pili’s work had little to do with fashion.

"In that case, is Paris Fashion Week the best fashion week?" Lei Pili didn’t continue to ask the previous question.

He could visit a museum and figure out the history of shoes; without any time restrictions, he could easily understand not-so-long fashion history.

"Well, each of the Four Fashion Weeks has its own uniqueness. Milan Fashion Week is about to start, you can go and get a feel for its style yourself.

London Fashion Week is the most avant-garde, full of bizarre outfits, which is somewhat contrary to the conservative nature of Londoners. Perhaps the more conservative the place, the more it can accept pioneering fashion impacts.

New York Fashion Week is the most commercial; it likes to measure the success of a show by the number or or value of orders received. Some designers criticize New York Fashion Week for not being professional.

Paris Fashion Week is the most glamorous and is widely recognized as the most influential fashion week.

Paris is the heart of the global garment industry, the barometer and originator of fashion trends. Many luxury brands have their marketing headquarters in Paris.

Paris Fashion Week is also never stingy with applause for newcomers.

Whether it’s the best is hard to say, but if you were to rate the dreaminess of the fashion weeks, Paris Fashion Week would certainly be far ahead," Yan Yan spoke cheerily about her expertise.

"So, are you planning to do your first major show in Paris this autumn?" Lei Pili was more interested in the question he was asking now.

"I hope I can, but it’s quite difficult to get into Paris Fashion Week, not just anyone can go.

I still haven’t quite figured out the ins and outs of it.

That’s why I’m looking forward to seeing the VALENTINO show on March 6th in Paris.

Regardless, I think I can start with the Ferragamo show at the end of the month to see the most authentic side of the Four Fashion Weeks.

Then I should be able to visit the sample rooms, which as a designer, should be much more interesting than just being a mere spectator at a show.

As quite newbies, I should certainly try to clear up the fashion week procedures," Yan Yan said, her face full of excitement.

"Are you really a newbie? In my eyes, you already seem like a master.

At today’s dinner, except for you, I haven’t heard of any new designers receiving an invitation to a major show.

Didn’t you see how many up-and-coming designers wanted to take photos with you when you were leaving?

That was definitely the attitude of seeking a photo with an idol," Lei Pili exaggerated slightly.