Love Affairs in Melbourne-Chapter 301 - 296: Thinking Too Much

What mysterious background, that’s all an illusion; without the support of these people, Yan Yan wouldn’t be where she is today.

If Yan Yan really had a background, this group of people would be her true foundation.

Initially, apart from curiosity about the shoes that suddenly appeared at the end, these people were also interested in some of the daywear and eveningwear from Yan Yan’s boundless starry sky theme.

It was worth taking another look at the works of the two designers Yan Yan had brought into the industry, and a few designs did seem pretty good before the two new faces came out to take a bow.

They could later go and check out the craftsmanship and details in the Show Room.

Even if nothing particularly caught their fancy in the end, they could still put in an order or two for daywear, if only to show support for a "friend" in light of their "long-term friendly" relationship with Yan Yan.

Now, however, before any of them had even placed an order, Yan Yan had pulled off a "space-time crossover" and disappeared from the scene entirely.

It was bad enough that she was gone, but then to tell the regular Haute Couture clients that the final pair of shoes was not for sale – why display them at all if they weren’t for sale?

What kind of reputation marketing is this?

Not letting anyone have a look at the product and then expecting these "big shots" to speak well of it?

That’s a bit much to ask.

Not one of the seasoned buyers invited to the showroom was pleased.

They were no longer keen on placing the orders they had intended for the "boundless starry sky" collection.

The buyers, upon being invited to the showroom, did not see Yan Yan, and the reporters at the fashion show didn’t spot her either.

Clearly, this creative director ran away right after the official closing of the show, without ever returning backstage.

Such irresponsible behavior was simply outrageous.

Without the support of regular clients, this season for Maison Yan II looked bleak.

The reporters, unable to secure their headline story, would only make the situation for Maison Yan II even worse.

Yan Yan had run off, and Master Y, due to not being agile enough, remained on stage. The only remaining highlight and newsworthy aspect of this show was Master Y, so the reporters decided to take a few photos haphazardly and consider whether to include them in their coverage or not.

Master Y, having been "forgotten" on the catwalk, began a new movement.

Master Y announced to the reporters that the VR glasses, which had descended from above in the middle of the show, were not to be collected back but were gifts for the fashion and technology media journalists present.

Today’s fashion show footage was all inside the VR glasses.

If they were interested in the shoes that "she" had originally been wearing, they could also find the answer inside the VR glasses.

During media events and press conferences, it’s common to distribute "press releases" to journalists.

Journalists are busy, and some simply don’t have the time to write their own reports.

Event organizers prepare the "articles" for the journalists, including every highlight they deem important.

The media personnel are free to excerpt whatever part they need.

Combining the text provided by the organizers with their own on-site photos and videos to form a complete "news story" is the norm in today’s journalism industry.

Fashion shows are no exception.

Media Friendly event organizers always prepare press releases ahead of time.

If reporters are left to write on their own, the organizers have absolutely no control over the content.

If the organizers prepare a draft in advance, and if the reporters think it’s usable, no matter how it’s excerpted, it helps promote their brand.

Though there are a few seasoned media journalists who write their own stories.

But during fashion week, when fashionistas are watching shows to the point of nausea, racing from one venue to another, barely finding time for a meal, there aren’t many media reporters who write all of their own articles.

If timeliness is a factor, it’s even less likely they will write their own pieces.

Prior to this, Maison Yan II had always let things take their course and never issued press releases.

This "naturally aloof" brand never sought to gain as much press as possible.

Each fashion show would only involve one or two exclusive interviews, and the number of media invited was kept to a minimum.

Maison Yan II had never, as they had today, invited so many reporters, making the event overcrowded with attendees.

The media were invited, and there was news, but the key creative was missing, and no press release was distributed.

This behavior...

Was beyond redemption.

At Haute Couture shows, giving gifts to "the audience" on-site isn’t uncommon.

Some send out necklaces along with the invitations, others give away embroidered cushions at the show.

Handing out small gifts for the attendees to take home as souvenirs is a usual tactic.

The first time Maison Yan II gave gifts, it offered VR glasses – quite a grand gesture indeed.

But this did not resolve the embarrassing fact for the reporters that they had no press release to publish.

No formal response from Yan Yan.

The reporters did not secure a video of the creative director personally confirming the specific relationship between Y.Y and Maison Yan II.

The coverage of the show was therefore dispensable – it could go either way, to be published or not.

Master Y seemed to have the ability to "see through" the minds of media people.

After announcing the gifts for all, he continued to describe what made these gifts unique.

Inside the VR glasses was a preloaded exclusive interview with Maison Yan II’s creative director, a three-dimensional dynamic introduction to each outfit from the fashion show, and an advertisement for the Y.Y brand.

Maison Yan II’s creative director, who had always disliked making public appearances, expressed apologies to the reporters through a VR projection. ƒreeωebnovel.ƈom

Maison Yan II’s sub-brand Y.Y was set to release shoes on July 16, 2015, and because this was an important moment for Y.Y, she had to rush to New York immediately after the end of the Haute Couture show.

Inside the VR glasses was very detailed video material, and the stem of the glasses held another secret.

At the end of each stem was a slender USB drive.

The one on the left contained 3D video material, while the right had regular video content.

Other brands distribute press releases, but Maison Yan II was issuing "visual press releases."

There was a comprehensive, three-dimensional display of each piece from the collection.

Plus, the "ready-to-use" standard format videos were full of high-tech and sincerity.

After receiving these materials, the reporters left satisfied.

They had most of the answers they were looking for.

Now it was a matter of who could turn these materials into a report quickest.

For video and website platforms that are time-sensitive, and for fashion magazines that don’t need such prompt reactions, it was about finding highlights within these materials.