Love Affairs in Melbourne-Chapter 312 - 307: Grand Reopening (2)

Yan Yan had made every effort to ensure that the Insensitive Shoes would become an instant hit.

To introduce a new color in domestic factories and then distribute them to stores across the United States and Greater China involved production and logistics, each of which required considerable time.

It was impossible to achieve this through the usual production and logistics protocols.

With time being tight and tasks substantial, Ye Mo, whom Yan Yan had sent back to oversee production after finalizing the plans, ended up living in the domestic factory.

Even the fastest courier services couldn’t deliver the shoes needed by the Australian stores on time.

In the end, Bao Bao flew back to China when production was almost complete and personally carried the stock to Australia overnight.

Since there were fewer stores in Australia, Bao Bao alone with two "extra large suitcases" was enough to cover the transportation expenses.

However, with 30 stores in the United States, it was impossible for one person to carry so much inventory.

In the end, Yan Yan’s parents and Aunt and Uncle were also tasked with physically transporting the goods.

Fortunately, the shoes Yan Yan used were made of the latest materials which were light, and compressible before the tops were added.

Otherwise, four people still wouldn’t have managed to "escort" so much merchandise.

Besides these, Yan Yan also specifically scheduled the award ceremony for July 16.

Some of the rappers that "dissed" Yan Yan, while writing their raps, had still assumed that Master Y was the creative director of Y·Y.

A brand being somewhat tolerant and understanding towards rappers dissing machines was somewhat agreeable.

But when they found out they were dissing an actual person, a young, beautiful Asian woman at that, some modified their lyrics to be more elegant.

After all, they were relentlessly dissing a creative director who was a human being, not a machine, and would have to face them in person. 𝗳𝚛𝚎𝚎𝘄𝕖𝕓𝕟𝕠𝚟𝚎𝕝.𝗰𝕠𝐦

Yan Yan was also closely following the raps of the "singer-songwriters" who were popular.

After these individuals revised their latest versions, sometimes the creative director of the Y·Y brand would personally comment below, pointing out that the revised version lacked the feel of the original.

The top ten "brand songs" in popularity were set to perform in the flagship stores of the ten cities in the United States with the highest sales, where, on opening day, these individuals or groups could live-stream their final pitch for votes.

The winning group would receive their awards handed personally by the creative director.

Insulting someone in absentia certainly lacked impact.

Of course, standing in front of the person and hurling insults face-to-face maximized the "effectiveness" of the act.

But with this dispersed arrangement, the winning group might not necessarily be in New York.

How were the awards to be presented if they weren’t in New York?

The answer was private jets.

The United States was a country where it was very easy to rent private jets.

Buffett’s NETJETS alone has more than seven hundred private jets available for lease.

Yan Yan had no plans to leave New York in the next few days, so she couldn’t personally take a private jet to give the awards.

Yan Yan’s assistant had made contact with the private jet rental company to arrange for the winning "singer," if they were not in New York, to fly in privately to receive their award.

By now, Yan Yan could be considered quite wealthy, yet even with her status, she had never traveled on a private jet herself.

It wasn’t that she couldn’t afford it, but she just didn’t see the need.

The "singers" participating in the contest, referred to as singers but primarily street youth from the United States, hadn’t just never flown; they likely hadn’t even seen a private jet before.

Private jets weren’t cheap; different models and distances meant varying charges.

For this special arrangement, Y·Y’s song contest, apart from the prize money, had to also set aside an additional 100,000 dollars in reserve funds.

But Yan Yan was quite satisfied with her decision.

Once the award scheme was announced, Y·Y’s "loser" fans were thrilled.

The cities for the final public votes were selected according to the current ranking of the qualifying songs.

Some fans worried whether Y·Y might, to save money, manipulate results to favor the "performing guests" from the New York or New Jersey stores which didn’t require private jets.

Bystanders offered strategies to the qualifying "singers," advising leading candidates to choose cities far from New York.

Ultimately, New York was unsurprisingly left to the "singer" currently ranked tenth.

But in fact, the person least wanting a New York contender to win was definitely Yan Yan, ranking it as her top concern.

Yan Yan desired popularity; mainstream media was already on fire, but without the appealing event of a "loser singer" livestreaming on a private jet, online media buzz wasn’t as hot as when Y·Y had first exploded on the scene.

Because at this stage in Y·Y’s development, it no longer counted as something novel.

Upon launching the shoes at Y·Y, Yan Yan needed a fresh topic.

Many "singers" were solo acts, but NETJETS private jets could at least accommodate four people.

Competing "singers", for their popularity, even prepared to temporarily form teams to accompany them back to New York.

Over the past week, Yan Yan, the creative director who had generally paid no attention to Y·Y, meticulously made various arrangements.

Having studied journalism, despite only for a year, Yan Yan was fully transparent about what kind of news had propagation value.

Various magazine interviews had continued for a week and were gradually entering the printing and sales stages.

Yan Yan had virtually completed all tasks she could undertake.

Her current mood was as relaxed as the day before her national college entrance exam.

On the last day before the exam, many would cram at the last minute.

But in reality, the best approach that day was to clear your mind and leave everything aside.

Because if you started reviewing, you might likely feel as you reviewed more that there were many areas you hadn’t covered.

Under such a mindset, not only was reviewing futile, but it also unnecessarily added mental stress.

By the final moments, things were what they were.

After running through all the details, it was already two days before the shoe launch, July 14, 2015.

At this point, for Yan Yan, everything was in place, merely lacking the east wind.

What was missing here—the east wind—was the red limited edition shoes.

Until these shoes were hand-carried over, Yan Yan had no opportunity to see them with her own eyes or to confirm if they could actually be put on the shelves.

Yan Yan had prepared for both possibilities.