Marrying My Father's Enemy-Chapter 130: Big Plans, Bigger Risks
Chapter 130: Big Plans, Bigger Risks
Chapter 130: Big Plans, Bigger Risks
At the head of the long conference table, tapping her pen lightly against her notepad, Eira was frowning her lips.
The room was bright and airy, but the energy inside was like a thick fog.
Around the table, her core team sat.
They were here to discuss her new idea: the subscription service.
"This isn’t just about products," Eira began. "It’s about creating an experience—one that makes our customers feel valued, exclusive, and connected to our brand."
The room was silent.
"Imagine this," she continued.
"A premium membership where customers get early access to new collections, personalized recommendations, and even virtual styling sessions. We’ll create loyalty, but we’ll also build a sense of community."
One man leaned forward, his hands clasped together.
"It sounds brilliant in theory," he said, measuring his tone.
"But this will take serious resources—technology, logistics, marketing. We’re already stretched thin managing the growth from the online shop."
"Exactly," another woman joined.
Her name was Mia, an old friend of Helen, and she was the marketing lead.
"What if it’s too much? We’re still new in the market. A failure like this could hurt our reputation."
Eira exhaled, glancing at the faces around the table.
There was doubt in their eyes, but it didn’t intimidate her.
"I know it’s risky," she admitted, "but growth always is. If we don’t innovate now, we’ll stagnate. Our competitors—" She paused, eyes narrowing slightly.
"Henry is watching, waiting for us to fall. We need to keep moving forward."
Mia shifted uncomfortably in her chair.
"Okay, but let’s break this down. Personalization? That means investing in AI or hiring more specialists. Virtual styling? That’s going to require top-tier customer service. Are we even ready for this?"
"Not to mention," another one added, "we’ll need to secure a significant marketing budget to convince customers this is worth it."
Max, who had been sitting back with his arms crossed, finally spoke.
"You’re all focusing on what could go wrong. But what if it works?" His voice was calm.
Eira glanced at him, surprised.
He usually played the skeptic, but this time, his words were encouraging.
Max continued, "You’ve already built a brand people trust. You’re solving a problem for your audience—taking the guesswork out of shopping. If you deliver on that promise, this will set you apart."
Mia frowned. "It’s a gamble, though."
"Everything is a gamble," Max replied with a smirk.
"The question is whether Eira’s willing to bet on herself. I think she is."
"This isn’t just about me," Eira said, addressing the group. "This is about us. I believe in this team, and I believe we can pull this off."
The room fell silent again, until Andy spoke up. "If we do this, we need a clear rollout plan. No half-measures."
Mia nodded. "We’ll need a pilot phase first—something small to test the waters before committing fully."
"Agreed," Eira said. "We’ll start with our top 1,000 customers. They seem loyal, and they trust us. If they love it, we scale up."
Max leaned forward, gesturing toward the whiteboard.
"Let’s map it out. Subscription tiers? Pricing? What are we offering at each level?"
The energy in the room shifted as they began brainstorming. Ideas flew back and forth:
•Basic Tier: Early access to products and discounts.
•Premium Tier: Personalized recommendations and exclusive invites to virtual events.
•VIP Tier: One-on-one styling sessions and limited-edition products.
"What about naming it?" Mia asked. "Something catchy that sticks."
Eira smiled. "I’ll think about it. For now, let’s focus on building the foundation."
By the end of the meeting, the initial doubts had softened into cautious optimism.
The team began trickling out of the room, discussing action items.
Andy was behind, watching Eira as she erased the whiteboard.
"You’ve got them on board, but barely," he said.
"I know," Eira replied silently.
"This has to work, Eira. If it doesn’t..." He trailed off, but his meaning was clear.
"It will," she said firmly, looking back at him with confidence. "I won’t let it fail."
He gave her a small, tired smile. "You’re stubborn, I’ll give you that."
After everyone left, Eira returned to her desk.
The sun had dipped below the horizon, and the office was bathed in the warm glow of city lights.
She sank into her chair, exhausted but motivated.
A sharp knock on the glass door broke her thoughts.
"Come in," she called.
The new office assistant, Lydia, entered, holding a thick envelope.
"This just arrived for you, Eira. It’s marked urgent."
Eira took the envelope. "Thanks, Lydia."
When she was alone again, she tore it open and unfolded the papers inside.
She scanned the text, and her stomach twisted.
It was a court summons.
She had been waiting for this—her lawyer had warned her it was only a matter of time before her case against Beatrice and Henry would go to court.
But seeing it in writing made it real.
She leaned back in her chair, gripping the papers tightly.
Beatrice and Henry had stolen everything from her... especially her mother.
They had stripped her down to nothing, leaving her to rebuild from scratch.
And now, they had the audacity to fight her claim in court.
Eira’s jaw tightened. She wasn’t going to let them get away with it.
The sound of her phone buzzing snapped her out of her illusions.
"William?" She furrowed.
"Hey," she answered.
"You okay?" he asked. "You didn’t seem yourself after the meeting."
"I’m fine," she said, glancing at the papers again. "Just... got some news."
"Bad?"
"No," she said gently. "It’s just a reminder of why I’m doing all of this."
There was a pause. "Do you need me to come back?"
"No, William. But thank you. I’ve got this."
After hanging up, Eira folded the papers carefully and placed them in her bag.
She stood and walked to the window, looking out at the city.
Across the street, the lights in Henry’s building were still on.
She smiled.
"This isn’t over," she whispered to herself. "Not by a long shot."
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