MTL - A Day In a Japanese Fishing Village-Chapter 639 Soaring sales (seventh more)

  The 1960 Rome Olympics finally came to an end.

After    came to an end, Shuichi Minano flew back to Tokyo.

   But Bill Bowerman did not go back, but contacted several track and field gold medalists at this year's Olympic Games Herr Elliott, female trapeze Rudolph, and decathlon track and field gold medalist Johnson. Invite them to endorse Nike!

   There is nothing wrong, this is the champion endorsement.

   Now, although Nike is known to the world because of this Olympics, Shuichi Minano feels that he still needs to get a champion endorsement to make it a peak publicity.

   Besides, if the champion endorsement can continue to advertise, at least for more than one year.

   The matter of finding these champions to endorse Nike was handed over to Bill Bowerman. These gold medal winners also readily agreed to endorse Nike, after all, Nike's shoes are really good. Especially the scientific design, the design of the air cushion really makes them like it.

  So soon, the Nike ad endorsed by the champion was shown all over the world.

  I saw that Rudolph, a flying woman, ran in one of her championship-winning Nike shoes, showing her explosive running speed. After the sprint, she came with a slogan: "I am the champion Rudolph, I choose Nike champion shoes for running!"

   Several other track and field gold medalists also acted in the commercials.

  As these advertisements are broadcast on major TV stations, as they ferment in major media. The Nike brand has completely made the world aware of its existence.

  American Empire TV: Nike became the lucky one at the Rome Olympics, and Nike running shoes became the champion running shoes. It has made its existence known to countless people. Now the popularity is no worse than Adidas.

   It is said that the marketing strategy this time was proposed by the chairman of Nike. This plan is really wonderful.

  Rome Metropolis Daily: Although I don’t like Nike’s marketing strategy, I have to say that this marketing plan is the first time I heard about it and saw it for the first time. It managed to attract the attention of all those who are concerned about the Olympic Games!

  The Olympic gold medalists went through a lot of publicity, and then the newspapers and media excavated Nike to let countless people know of its existence. At the same time, there are now four or five gold medal track and field champions doing Nike's endorsement.

   All of a sudden, Nike's reputation has been brought to the peak in history!

   At present, Nike has a total of 208 physical stores in Europe, and a total of 242 physical stores in the United States. There are a total of 39 brick-and-mortar stores in the island country. With the advent of this championship fever, countless people came to the Nike store to buy shoes, clothes and so on.

   In particular, the Nike running shoes that Shuichi Minano provided the champions with competitions have become the most popular sports shoes this year.

   For what? Because it is the same as the gold medal champion!

   A Nike store in Rome.

   Dozens of young people surrounded the four or five shop assistants.

   "Manager, do you have the same running shoes as the champion? I want to buy two pairs!"

   "Manager, I want a pair too! These shoes are really cool, and their air cushions look great."

   "The manager, the manager..."

"I'm sorry everyone, this shoe was sold out yesterday. The manufacturer is currently shipping it, and it will arrive next Monday at the earliest, so everyone can come early next Monday. If you arrive late, others will buy it again. ." The manager was very busy. In the past week, the champion has sold the most of the same shoe. More than 500 pairs were sold in a week! This is the amount sold by one of his stores.

   "What? Does it take so long?" a customer said depressedly.

   "Yes, sorry."

   "Then can we order it? We can come and pick it up when the goods arrive. We can pay the deposit first." A customer suggested this. He felt that if he came over next week, he would still be smashed.

   It's better to order now, then you won't have to grab it from others.

"sure!"

   "Okay, I want two pairs..."

   Most of the people who buy Nike are students, young people or middle-aged people. Anyway, there are more young people. After all, young people like sports.

   This buying frenzy started from Rome and swept across Europe, and then spread back to the mainland of the United States.

   Finally, there is a panic buying trend on the island country!

   Phil Knight, who presides over Nike headquarters, has been busy these few weeks.

   For what? Because the sales in each market are soaring, the person in charge of each market is asking him for goods!

  Due to the surge in sales, we had to hire more workers to work overnight.

"Vice President, so far, we have sold a total of 500,000 pairs of shoes of the same style as champions in Europe! Other shoes have also sold 200,000 pairs. The United States has sold 210,000 pairs of running shoes of the same style as champions. , other shoes also sold 130,000 pairs, and the number is still increasing." The secretary reported to Phil Knight.

   "I see, keep recruiting workers and keep the factory rushing to work overnight!" Phil Knight said solemnly.

"Yes!"

   "By the way, let the designers come in, I have something to discuss with them."

"it is good."

   Soon the chief designer was called in.

   "Vice President, are you looking for me?" the designer asked Phil Knight.

"Yes, because we are now selling the same style of champions, I plan to withdraw a commemorative edition of running shoes and training shoes with the same style of champions! On the basis of the same style of champion running shoes, I will print the logo of this Rome Olympics as a commemoration. ." Phil Knight said.

   "Okay, this is a good design, and it is also a design that sells a feeling." The designer's eyes lit up.

   "Go and design, I hope our products will appear in major physical stores next month."

   "Okay, President."

  The sales have skyrocketed, and it is completely hot!

  Nike is on fire!

  Nike running shoes are on fire!

   together with other shoes and clothes and so on.

   Adidas headquarters.

The founder, Adolf Dassler, looked at the sales report in hand, and his heart was sad and depressed: "This month's sales are so bad! Nike has far surpassed us. The sales are five times, five times more than ours. A full five times. Originally, the European market was our base camp, but the current sales volume in Europe is five times that of ours!"

   "Chairman, we, we..."

"Okay, needless to say, I know we lost this time! We lost to Nike, who was transferred to you as a young man. We should pay attention to it in the future and regard it as our worst enemy. Its potential has surpassed Puma!" Dassler Road.

   "We got it!"

  Because of this Olympic Games, because of this marketing method, because of Nike's high quality, Nike instantly changed from a second-class sports goods company to a world-class sports goods company!