MTL - Rebirth: Back To 1991 As the Richest Man-Chapter 2529 I was stunned by everyone's actions
As Qiuhai Group grows bigger and bigger, they are no longer satisfied with simply getting involved in the home appliance industry.
At present, Chen Jianghai has invested in a lot of projects, but it seems that this is not enough. Chen Jianghai can respond to China's relevant policies to help small and medium-sized enterprises complete their transformation and invest in various aspects.
"I do have an idea."
Chen Jianghai said with a smile, he thought of Qi Yijing, the director of Xijiang TV Station.
Qi Yijing had invited Chen Jianghai to be a guest at Xijiang TV many times before. In fact, the purpose behind it was nothing more than to let Chen Jianghai help create a new program.
Now Chen Jianghai happened to have an idea.
"You can contact Qi Yijing, the director of Xijiang TV Station, and tell him that I have a good idea. Let's meet up sometime."
Chen Jianghai said with a smile.
"Hehe, Mr. Chen, do you have a new program idea? I guess you will definitely help Xijiang TV create a program with a very high ratings this time."
Yue Hongsheng laughed and said that he also seemed to have guessed what this program was.
Just now Chen Jianghai asked about investment, and now he is talking about this TV program, so I am afraid that this TV program must have something to do with investment.
"We'll talk about the specifics when we meet."
Chen Jianghai said lightly.
"Okay, leave this matter to me and you can rest assured."
Yue Hongsheng patted his chest and promised.
Chen Jianghai smiled. Now that his investment company has been established, Chen Jianghai has to find a way to make the company famous. Huaxia is so big, it must have unlimited creativity, but how to collect these ideas is the key to success. is a big problem.
At present, the influence of Internet media is not strong enough, but TV programs, which are the most important means of publicity, can attract the attention of thousands of households.
So it seems like a good option to create a program that provides funds for people with projects.
…
Qiuhai Group is still going step by step, but gradually, the wind direction in the market has also begun to change. Qiuhai Group seems to be deliberately controlling the quantity of its own products, but is taking advantage of this time to start improving its various systems.
In the Chinese market, Qiuhai Group has achieved the first place in its brand influence and product sales volume, and the first in China.
Whether it is a foreign brand or some domestic brands, they are obviously not the opponents of Qiuhai Group in terms of home appliance sales.
However, in April, Qiuhai Group began to gradually reduce its product sales. Many times when consumers choose Qiuhai Group products, they are told that they are out of stock.
This very weird operation, on the contrary, has attracted the attention of all parties.
But they were not polite at all, and quickly withdrew from various measures to seize the market, whether it was price reduction sales, or discount promotions, and other methods emerged one after another, and they also regained a huge market share.
However, Qiuhai Group not only did not counterattack, but also began to improve its after-sales system.
Chen Jianghai's contraction of the front is not a compromise with other brands, but to make his own products into high-quality products.
The first thing to do is to improve the after-sales system. Qiuhai after-sales stores have been established in each sales base. As long as there are any quality problems, you can choose to return or exchange the goods. This provides enough protection for consumers and allows Qiuhai The reputation of the group has further improved. ....
At the same time, the prices of all products of Qiuhai Group also began to rise slightly, which is a step to test the market reaction.
Because of Qiuhai Group's excellent reputation, a small price increase was treated as a normal thing, so Qiuhai Group weathered the storm smoothly.
This kind of operation stunned everyone.
Li Tiangang, the person in charge of Siemens Huaxia District, sits in the office every day, looking at the report on Qiuhai Group with a sad face.
He made many inquiries and already knew that Qiuhai Group's R&D department is developing a new product, but what exactly is this product?
What, no one knows.
Coupled with the current method of Qiuhai Group to reduce sales and increase prices, it made Li Tiangang unable to understand.
Not only Li Tiangang, but all the people in the home appliance industry have been confused by this kind of operation. On the one hand, they quickly seized the market, and on the other hand, they are also looking for news through various channels.
It's just that inside the Qiuhai Group, everything is peaceful.
At this moment, Chen Jianghai was sitting in the office, Yue Hongsheng was reporting some key information, and Luo Hao was standing aside, preparing some materials.
"Mr. Chen, our current strategy has already begun to work. We have become a high-quality product, raised prices, and worked after-sales at night. All of these have been done."
"Not enough. Our current market share has dropped a lot, and it is only 40% at present."
"This data cost us a lot, and we invested in the construction of after-sales service points, which also cost a lot... At present, some employees in our marketing department also have opinions on our actions."
Yue Hongsheng said in embarrassment that the operations in the past half month were all decided by Chen Jianghai and carried out by Yue Hongsheng.
Although Yue Hongsheng believed in Chen Jianghai, these operations did indeed cost Qiuhai Group a lot of money.
"Mr. Yue, yesterday I made an analysis report. In fact, according to our current methods, it will indeed cause some losses in the short term, but in the long run, this will be very friendly to our reputation and brand image."
"This is relevant information, you can take a look." Luo Hao handed over a document, but he knew what Chen Jianghai was going to do.
"By the way, Mr. Chen, Mr. Smith will arrive in Pingshan tomorrow. Do you need me to pick you up?"
When Luo Hao said these words, Yue Hongsheng's heart skipped a beat. Sure enough, Chen Jianghai had been strictly grasping the brand image for a month, and there must be a big move behind it.
Smith said a long time ago that he has related channels in Europe, and he himself has already started to deliver Qiuhai home appliances to the European market.
But after all, it was transported by Smith's own means. Chen Jianghai also needed to transport the home appliances to Laomi and then transship them to Europe. Not to mention the cumbersome procedures, the tax and fees alone were a headache.
Now Chen Jianghai has made up his mind and plans to go to the European market to manage Qiuhai Group's products by himself.
"You can arrange it."
Chen Jianghai said with a smile, Luo Hao has become more calm in his work recently, so he is very relieved.
"Regarding Europe, their requirements for various indicators are very strict. Hongsheng, there should be no problems with our products, right? This is a very important thing."
Chen Jianghai asked, and Yue Hongsheng quickly handed over a quality inspection report. .
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