MTL - Rebirth in a Perfect Era-Chapter 1738 Seize user pain points
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If the future Makino Motors can firmly occupy the exclusive advantages of in-vehicle intelligent systems and in-vehicle navigation maps, the competitiveness of Makino Motors will undoubtedly be greatly improved, and it will be extremely difficult for competitors to catch up.
Letting BMW, Audi or Mercedes-Benz, Toyota, Honda, GM research a car intelligent system of their own will not be possible for ten years.
With their capabilities, they can produce at most a semi-intelligent human-computer interaction system, far from the standard of a truly intelligent system.
For example, this is like an old-fashioned Nokia blue screen phone. Compared with Android phones or Apple phones, the former is simply weak!
Older Nokia phones, the system does not have any expansion capabilities, barely allow their hardware to play limited functions, and Android is a powerful intelligent ecosystem, developers can maximize its possibilities.
Nowadays, the strength of automobile manufacturing companies in the field of intelligent systems is like the mobile phone market before 2000. Everyone has no ability to produce smart phones, and no one is willing to do this thing. Without Internet companies such as Apple, Google, and Microsoft Come in to disrupt the situation, and everyone can keep walking.
Even if a Nokia emerges, the greatest ability is to develop a set of Symbian systems with inherent disabilities. Whether it is Nokia, Siemens, Ericsson in Europe, or Sony, Panasonic, Samsung, or LG in Japan and South Korea, they are not capable of developing Android, ios, even doobile.
The automotive industry is the same. Toyota's profit is so great, let him develop a set of Android to see it?
Now, Android and IOS are bred in Li Mu's hands. The only enemy in his eyes is Microsoft, because only Microsoft on the market has the ability to launch a mobile intelligent operating system, but if you rely on Microsoft ’s urine, This life will definitely mess up.
In addition to Microsoft, there is a little threat, other companies are not enough to make Li Mu have any concerns.
Moreover, this will become the core competitiveness of Makino Motors to seize the pain points of users.
Li Mu has always felt that all industries, any company, the last fight is the ability to control the pain points of users.
BMW seized control, Mercedes seized luxury, Audi seized balance, and Volvo seized safety to succeed, but it failed.
Li Mu analyzed the characteristics of Jaguar Land Rover and Volvo. Based on his obvious cognition, he feels that the three brands are comparable to BMW in terms of handling. However, he has his own advanced understanding of future luxury cars. Feeling should be able to surpass Mercedes, as for Audi's equilibrium, it needs to rely on various other scattered advantages to improve.
Although Audi is always overwhelmed in front of Mercedes-Benz and BMW, its sales performance has not been worse than these two brands, and it has even been in a leading position in the bba troika for a long time.
The reason is that although all aspects of Audi are not very good, they are not bad in all aspects.
Although the sense of luxury is not as good as that of Mercedes-Benz, it is really stronger than BMW. BMW's interior is unchanged for thousands of years. It always has a rough plastic feel, which is obviously worse than Audi.
Although the control is not as good as that of BMW, it is not much worse than BMW in terms of models of the same level and not much worse than Mercedes-Benz;
In addition, Audi's headlights have always been very bright, so it has the title of a light factory. It is easy to tell which car is Audi in the street at night, and driving behind Audi will also be Audi's taillights And the brake lights are blind, so when driving in the city, once the driver is approaching the red light waiting area, he will avoid following Audi. If there is a second cargo stopper at this time, he will usually die. The driver will surrender the position very friendly at this time, let others replace themselves and enjoy the excitement of Audi taillights.
And Audi's car-machine interaction system i also does a good job, at least not worse than BMW Mercedes-Benz, and even more practical and technological sense still surpasses these two brands;
The LCD dashboard was also played by Audi first, and the sense of technology is indeed very strong;
In addition to these, Audi is also praised for a variety of technologies, especially the quattro four-wheel drive, which is praised by many people.
It is precisely because there are so many fine details, that Audi has been able to compete side by side with BMW Benz.
Control requires the accumulation of professional technical personnel, so Li Mu dare not say that he must be able to compete with BMW in a short period of time, and may not even compete with BMW in the future.
However, in other areas, Li Mu decided to go all out to catch up with bba and try to get them all behind.
At present, I can determine the areas of advantage. The first is Tesla's lithium battery drive technology. The second is his own understanding and memory of the excellent shape of future cars. The third is his understanding and memory of luxury design. The fourth one is the Android and ios systems currently under development. Both systems are built for the mobile end, so it is particularly easy to adapt to the car. The fifth one is Volvo's years of experience in the security field. .
The sixth is kehole navigation, which is about to be acquired. Li Mu is confident to make it the best car navigation system in the world, or even the best civilian navigation system in the world;
Seventh, it should be the LCD screen and LCD dashboard. No car manufacturer has studied this set. Nearly all cars on the market use traditional mechanical dashboards. You should find a researcher on LCD dashboards as soon as possible. Acquired by the company, or simply invest in a company or set up a department to conduct research in this area.
Li Mu, who came from the Internet, can easily figure out the elements behind a set of electronic products, such as the LCD instrument panel. You do n’t need to know this thing. The assembly is no different from a computer or iPad. Both sets of hardware are required. And a set of software.
The two sets of hardware are:
1. Data processing hardware, such as motherboard, pu, power supply, and various capacitors and chips, just like the host of a computer. You can design your own circuits, purchase original parts globally, and even directly contract to an electronics foundry for mobile phones with Xiaomi No difference
2. The display hardware is like a computer monitor. Of course, the LCD instrument panel also needs a set of its own LCD monitor. This can be customized directly with reliable LCD manufacturers.
It is not difficult to implement these two sets of hardware. As a whole, the difficulty of producing LCD instrument panel hardware is actually no different from producing a p4.
However, the real problem of the LCD instrument panel in hardware is actually one, that is, the product stability requirements are extremely high.
Automobile products are not like ordinary electronic products. Because cars are related to the personal safety of consumers, the after-sales cost is huge. For example, if an original is defective, then all of them must be recalled for free repair and replacement. These costs are all Need manufacturers to bear.
If the quality control of an automobile brand is too poor, the endless recall alone can drag it into the abyss of death.
Therefore, once a product such as an LCD instrument panel is designed and applied to a car, it must guarantee extremely high reliability. It cannot be stuck today or crashed tomorrow.
The use environment of automobiles is often much harsher than ordinary electronic products. High temperature, severe cold, wind, sand, humidity, bumps, and continuous working conditions must have stable performance, not like a certain batch of Apple mobile phones. It's time to leave the food at zero, and it can't be like some mobile phones. It becomes a hand warmer when used.
As long as it is designed and the process meets stringent requirements, whether it is an LCD instrument panel or a car LCD screen, it can be solved.
In addition to hardware, what really opens the gap is a software system, and this is the most important.
If you just want to design a system that supports LCD display of vehicle speed, speed, fuel volume, temperature and other information, the operation of this system is not difficult at all.
Just like the old-fashioned TV, it does not have its own software system. All the parameters need to be adjusted by mechanical knobs and buttons, not even the remote control.
However, in the era of LCD TVs, TVs will soon have their own simple operating systems or set-top box systems. Such systems support remote controls, support the use of remote controls to adjust various parameters, and self-editing of program frequency bands. In fact, LCD instrument panels require The system is not much different from the simple system of ordinary LCD TV;
However, if you want to embed richer information and functions in the LCD dashboard, such as navigation, telephone, information, interaction, and even custom software and functions, then it is impossible to achieve it with a simple system. You must have a complete set of Software ecology, including a set of mature intelligent operating systems, and various software support ~ www.novelbuddy.com ~ At this time, the advantages of Makino Motors came out.
In the future, I have Android and iOS, and a car system derived from these two systems. The LCD dashboard can be completely supported by Android or iOS. In that case, let alone watch the navigation in the dashboard, even if you want to use the dashboard. It's not impossible to chat, watch TV or play games, so the gap between friends and businessmen will be further widened.
In fact, the future car LCD screen will be the same. If it can only adapt to its own functions, like the old-fashioned TV set-top box, it cannot be compared with the real intelligent operating system.
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Li Mu planned the future strategic direction and tactics in his heart, and immediately followed Larry Page to further promote the specific issues of establishing the company.
The first problem is to get a name and then register the company immediately.
The name kehole Li Mu doesn't like, keyhole? I don't know what a weird name it is.
Larry Page is also not interested in this name. Since it is a joint venture company established by Makino Technology and Google, everyone simply decided to take one letter from each company and use the company name as & ap; ap; g .
The full name is "& ap; ap; g Information Technology Co., Ltd.". In the future, & ap; ap; g's headquarters will be set up in Silicon Valley, and the office location will be as close as possible to Google, because in the future, it will mainly depend on Google people Transform the technology, patents, data, and team at kehole.
As for Makino Science and Technology, it is mainly paying money, picking and eating peaches, and all the cultivation and maintenance are left to Google.
Google is a company founded by a technology house like Larry Page, so their technology genes are very strong, and their technical strength is against the sky. It is certainly no problem to give them responsibility.
