MTL - Rebirth Starts at 7 Million-Chapter 186 Connotation jokes

For the next few days, Xu Jiale would be interviewed by a media every day, and every time the reporter came out, he had a lifeless expression.

The power of interviewing ghosts is evident.

I don't know if it was because of Xu Jiale's reputation or something else, but gradually no one came to the company for interviews, and everything returned to normal.

This afternoon, Luo Fan called Wang Jing to the office.

He has been making a plan all this time, and this plan plays a vital role in Xingyuan's future.

The name of this plan is called - Connotation Duanzi.

Connotation Duanzi, the previous life was born in 2012, it is the originator of short videos in a sense, specializing in editing spoof and funny content.

The core business of Xingyuan in the future is short videos, and the importance of connotation jokes is evident.

In Luo Fan's memory, the number of users of Nei Duanzi at its peak exceeded 100 million. If it wasn't for the single content and the inability to transform, and it was later seized, then the short video field would have nothing to do with Kuaishou.

When Neihan Duanzi was seized, Kuaishou took advantage of it and seized part of the market.

But by virtue of today’s headlines, Bytes perfected the algorithm, and soon used Douyin to bring back the users of Conan Duanzi and became the initial users of Douyin.

Now, Xingyuan's daily headlines have stabilized the market, and the big data algorithm is also very perfect. It stands to reason that Xingyuan already has the ability to launch short videos at this time.

However, limited by the popularity of smartphones and the high cost of data usage, short videos are absolutely impossible at present, at least after the initial popularization of 4G networks.

Today's smartphones are scrap iron without wifi, and in such a market environment, it would be more appropriate to launch connotation jokes to divert traffic and layout to Douyin.

Today, the preloading technology of Daily Toutiao is very mature.

Xingyuan's preloading can preload a dozen or even dozens of videos in advance according to the memory size of the user's mobile phone under the condition of WiFi, so that even in the case of no traffic, it can also provide services for users.

However, this is not so easy. Video processing, background construction, and drainage all take time, and a new team needs to be formed. This team will also be the core member of Xingyuan short video field in the future, so Luo Fan will Call Wang Jing over to discuss this matter with him.

"Boss, are you looking for me?" Wang Jing asked after pushing the door in.

"Yeah! President Wang, I have a plan here for you to take a look at." Luo Fan handed a folder to Wang Jing.

Wang Jing took the folder and flipped through it and said, "Boss, is this connotation joke a funny paragraph?"

"Duanzi does not only refer to paragraphs of text. To be precise, it is a funny video or a picture, not just text. Moreover, text is also very marketable, but it looks too tired, and it is far less convenient than pictures and videos."

"Is that a short film or a GIF of the joke?" Wang Jing continued to ask.

"That's understandable!"

"It sounds similar to a sitcom." Wang Jing said after thinking about it.

"It's not the same, sitcoms have good plots and lots of laughs, but they're too limited.

The first limitation is the market. Now sitcoms have been declining day by day. This is the choice of the market. In recent years, only one "Love Apartment" has become popular, but a large part of the reason for this show's popularity is plagiarism. Relying on foreign sitcoms many years ago, it became popular.

The second limitation is that everyone's laughs are different. Some people like costume sitcoms like "Wulin Gaiden", and some people like military sitcoms like "The Story of the Cooking Class". Of course, some people like me Urban sitcoms are like Love Apartment.

The third limitation is that the plot is too long, which is naturally not a problem for people with enough time, but for other busy people, they simply don’t have time to chase a complete TV series because it takes too long . "

"I understand, boss, you want to replace the market gap of sitcoms with this kind of funny short video." Wang Jing said.

"Yes, I have always said that in the era of mobile Internet, fragmentation is the king of content, and any news, content, video, and music must be short, so that everyone can quickly get the cool points.

From the explosion of "Love Apartment", we can confirm one thing, that is, there are many people who like sitcoms, and our users are also extremely large.

As long as we win this group, we can get unimaginable traffic, and at the same time, user stickiness will greatly increase. For funny videos, basically as long as it is not homogeneous content, one person will not watch it for an hour or two. feel bored. "

"According to your idea, boss, can we also cut some of the content of comedy or variety show, shorten the content, extract the essence and put it on the connotation of this new product?"

"Yes, but it's not that we cut it, but let a large number of netizens participate."

"Let netizens participate?"

"That's right, we just need to use big data recommendations to push every user's favorite content directly to them.

Because if we cut it ourselves, it will make the content homogenized and make users feel aesthetic fatigue. Only when enough users participate, the content will always be innovative. "

After listening to Luo Fan's words, Wang Jing pondered for a moment and said, "In this case, boss, I don't think we should launch this Connotation Duanzi APP directly.

I suggest that we should now set up a funny video section in Daily Toutiao, where users can freely submit articles to communicate.

These content can be cut plots of sitcoms, which we can promote to those who like to watch sitcoms, clips from funny variety shows, or content cut by users themselves from other places.

Wait until the traffic in this area picks up, and then announce that it will be separated from the daily headlines. "

Luo Fan's eyes lit up when he heard the words: "Mr. Wang, your idea is very good. We can also use some funds to get a bonus or something."

"Boss, if we guide and intervene, this sector should develop very fast. At that time, I estimate that in addition to the cut of funny videos, there will be some funny plots made by netizens. What should we do in this regard?"

"That is of course an encouraging attitude, and you can even give some traffic inclinations. Original funny videos are more difficult than editing. If such users can grasp it, they will continuously produce new content.

So it is very necessary to encourage users to create by themselves. "Roman said in a serious tone.