MTL - Rebirth Starts at 7 Million-Chapter 215 The potential of the smartphone market
Looking at the official data released by Xingyuan, those game makers who were bad at Xingyuan were silent.
Xu Jiale took out his phone and opened the group he added earlier:
"This... Is this result really fake? Xingyuan will not lie about the data for the sake of face, right?"
"It's unlikely to be a false report. Everyone should have sent someone to watch. If the results are fake, they should have received feedback by now."
"That tribal conflict is really hot!"
"In fact, with so much advertising investment, it is not incomprehensible to have this data on the first day."
"This is true. Xingyuan invested more than 10 million yuan in the early stage of publicity, and the 24-hour results will definitely be very good. The key is to look at the follow-up."
"And feedback from foreign markets is also important."
......
Seeing these people's remarks, Xu Jiale sneered, Xingyuan invested a lot of resources to promote, but with 10.52 million download data, 7 million players who played for more than three hours in a row.
This already shows that Clash of Clans is on fire.
At this stage of domestic mobile games, except for several games from Xingyuan, the best performance is Penguin's Fishing Master, but its downloads are less than 30 million as of January 20, 2012.
Clash of Clans has reached one-third of the fishing masters in just one day after it was launched. It's really terrifying.
And this is not counting the foreign market. If all are added, this number is estimated to be quite scary.
In fact, those game companies also understand that under the support of such a huge download volume, as long as the quality of the game itself is not bad, even if it is just reasonable, it can bring huge economic benefits.
Xingyuan is afraid that he really wants to create a myth in the industry!
Among the players, Xingyuan's announcement made them even more excited.
"Wow! More than 10 million downloads in one day, which is better than some end games."
"The number of downloads is actually nothing. The key is that 7 million people have played for more than 3 hours in a row. This data is estimated to be only comparable to some head-end games of Penguin, right?"
"Penguin's head-end game is not so easy to touch porcelain. The number of colleagues in DNF that year exceeded 10 million online, and the number of online users was 10 million at the same time. It is two concepts with 7 million people playing for more than three hours that day."
"Indeed, the terminal lobby is about the number of people online at the same time, and the mobile game is the online time. If the DNF also counts the online time, Clash of Clans is not comparable at all."
"Why do you have to compare it with a PC game? This is a mobile game! Isn't 10 million downloads a day awesome?"
"It's really awesome, this result is unprecedented in mobile games."
"After playing for a day, Clash of Clans has done really well, and it deserves this result."
"Clash of Clans is where the true God is, my base camp is about to be level 5, and I look forward to flying dragons coming out soon!"
"Fuck, you have almost five books in one day, how do you play, the boss will take me."
"By the way, is your holy water enough? I'm dying waiting for the upgrade."
......
Unconsciously, the topic discussion on Weibo changed direction and turned to the game content of Clash of Clans, but this happened to be the best demonstration of the extremely successful game of Clash of Clans.
The next day, Xingyuan released the download data of Clash of Clans in other countries and regions one after another.
The United States and several European countries that Company H is responsible for contributed a total of 7.7 million downloads, of which 7 million entered the game, 6.4 million played for more than one hour, and 5.5 million played for more than three hours.
Other European countries also have a combined download volume of over 7 million, and the overall data is similar to that of Company H, with 5 million people playing for more than three hours in a row.
In comparison, the data for the island country is much worse. Less than 100,000 people have downloaded Clash of Clans, but nearly 90,000 people have played for more than three hours in a row.
With the release of these data, all those who were bad at Clash of Clans disappeared.
Xingyuan slapped them in the face with facts. At the same time, the popularity of Clash of Clans also reminded people in the industry that the dividend period of the smartphone market has really arrived.
According to official news, as of January 1, 2012, the number of domestic smart machines has reached 216 million units, and the monthly shipments are more than seven or eight million units. Smartphones will reach 300 million units.
In the face of such a huge market, all walks of life are looking for the development direction under the general trend.
Among them, Xingyuan is undoubtedly at the forefront.
Xingyuan's games, daily headlines, and Xingchao all occupy a lot of daily life.
Especially Xingchao, you must know that social software is the basic disk of Penguin, and no one has been able to shake it before this.
But now, Xingchao has brought in the first batch of users of Xingchao through the Xingyuan application platform and several popular free games.
Then, through the introduction of functions such as shake, circle of friends, and sending voice messages, acquaintances and strangers were all brought in to socialize, and finally, Xingchao gained a firm foothold in business and social circles through the punch-in function.
Now as long as it is a white-collar worker or a job that needs to be opened, there must be a star chat on the employee's mobile phone.
Relying on this hand, Xingchao tore a hole in Penguin's basic social field.
Of course, this does not mean that Xingchao has already defeated wx. With Penguin on its back, wx is already invincible in a sense.
Moreover, the main direction of wx penguin in the mobile terminal has been determined, and the subsequent layout of penguin in the field of smartphones will also drive the development of wx.
But now Penguin also knows that Xingchao is as indestructible as Weibo. Fortunately, Xingchao's basic business is in business and social networking, and it is not too conflicting with the development of wx, and it is not impossible to coexist.
In addition to the mobile social field, companies in other fields have gradually emerged, and many applications that will shine in the future have already appeared.
For example, Meituan is now focusing on group buying, and Ele.me has left Jiaotong University’s on- and off-campus sales platform and has begun to expand outward.
Predictably, it won't be long before the smartphone market is completely turbulent.
In this big environment, the game industry must also see the form clearly and seize the opportunity in time to avoid being eliminated.
Mobile games are an extremely promising emerging industry direction.
With the increasing number of smart phones, the accompanying entertainment applications are bound to rise. The success of a series of mobile games developed by Xingyuan has already demonstrated this.
Xingyuan's mobile game can be regarded as grasping the difference between the gameplay of smartphones and ordinary mobile phones, which has attracted a lot of attention and earned the first pot of gold in the domestic mobile game circle.
Followed by the Penguin, although the Penguin Xianyou developed by them failed to catch fire, the fishing experts who followed closely succeeded.
There are also several attempts from other game developers, or they simply copied Xingyuan's gameplay and made parkour games. They also achieved good monthly turnover ranging from hundreds of thousands to millions.
This just illustrates the potential of the smartphone market.
It is very important to have a keen sense of smell in the Internet industry.
With such explosive achievements in Clash of Clans, those with a keen sense of smell have realized the potential of the smartphone market. The potential huge market is about to emerge, and now is a good time to enter the market completely.
Xingyuan's great success in the field of mobile games is a perfect reference.
The success of Xingyuan's games one after another obviously fully grasped the core points of mobile games and knew what to do to attract players' liking.
The big Internet companies have started to study Xingyuan and Clash of Clans, trying to get some inspiration from them.
Many corporate companies, regardless of their previous attitude towards Xingyuan, quickly arranged for someone to contact Xingyuan privately, wanting to learn from Xingyuan and learn from Xingyuan's successful experience.
There are also some gamers who fully analyze the game characteristics of Clash of Clans, and want to find out the key points to convert the terminal game into a mobile game.
Most of the game companies of this type have several popular end game products before, and they want to use this to convert the original players to mobile games and open up new battlefield channels for themselves.
However, no matter how the market fluctuates, Xingyuan has already had its annual holiday at this time. It is January 21st, and New Year's Eve is only one day away. Not to mention the employees, Luo Fan himself can't wait any longer.
Xingyuan held its annual meeting on the afternoon of January 21, and everyone went to dinner together in the evening. Luo Fan prepared a red envelope for all employees.
The game department, the art department, and the technology department, the three core departments for developing Clash of Clans, each gave an extra 5,000 yuan in bonuses.
The next day, Luo Fan and Li Jingyi drove back to their hometown.
At this time, the myth of Clash of Clans continued.
Three days after the launch, the total global downloads exceeded 50 million.
Such an astonishing increase stunned the eyes of everyone at home and abroad.
Many Internet news channels and ports are reporting this miracle news.
"The global downloads exceeded 50 million in three days, what kind of game is so attractive?"
"Shocked, the leading company in the mobile game industry actually launched such a popular game around the world."
"As the Chinese New Year is approaching, Xingyuan sent a gift called the rise of domestic games to domestic games."
......
Under such a terrifying download volume, the streaming effect of Clash of Clans is also quite gratifying.
You must know that Clash of Clans is giving out gem packs to all pre-registered players in the early days, but even so, after three days of Clash of Clans being launched, the global turnover has exceeded 10 million.
For war games like Clash of Clans, which are upgraded and constructed, the later stage is the time when players recharge the most.
After a long period of perseverance in the early stage, the vast majority of players finally reached the top of each building. Suddenly they found that the upgrade time alone would take a week or even half a month, and many of them could not help but contribute. own wallet. (The author is like this, because of this, I had a lot of krypton.)
And in the middle of the game, when players have a certain strength, factors such as the speed of building troops, fortifications, and weapon levels will affect the winning or losing of the game.
People are promoted first, and they may lose because of the difference in this level during the battle. In this case, it is estimated that no one will be reconciled.
So, think about it and know that the prospects for Clash of Clans are definitely bright.
As long as there are no major bugs in the update of the subsequent version, the operation of Xingyuan will not affect the reputation of the game itself, and the achievements that Clash of Clans can achieve will definitely exceed most people's imagination.
......
Luo Fan and Li Jingyi drove three hours to a service area on a highway. Today is New Year's Eve, and there are not many vehicles on the road.
Originally, Luo Fan planned to drive the car back in one breath, but Li Jingyi felt that she had to eat when she should eat, otherwise it would be troublesome if she had stomach problems in the future.
So Luo Fan stopped the car and entered the restaurant in the service area with Li Jingyi.
"Brother, your tower is wrong, it shouldn't be here."
"Go, go, I play or you play?"
As soon as Luo Fan and Li Jingyi entered the door, they heard the background music of Clash of Clans.
Luo Fan looked in the direction of the music, and there were two men sitting on the table, one looked like a 25, 6, and should be an office worker, and the other looked like a college student. The two were playing Clash of Clans together. .
Luo Fan told Li Jingyi what he wanted to eat, and asked her to order a meal. Then he walked to the table of the two brothers and asked, "Are you playing Tribal Clash?"
The two brothers obviously did not expect someone to talk to them. The younger brother was a little shy and did not speak. The older brother nodded and said, "Yeah, what? Dude, do you play too?"
"Play! How did you start playing this game?"
"I have always been a big fan of Xingyuan, and I have been playing their game since Fruit Ninja."
"Really? That's a coincidence, so am I! What's your name, buddy?" Luo Fan asked with a smile.
"My name is Xiao Rui, how about you, buddy?"
"My name is Rowan."
Hearing the name of Luo Fan, the younger brother was stunned for a moment, looked up at Luo Fan, then lowered his head again, and said, "It should be the same name!"
Luo Fan smiled slightly and continued to ask about Xiao Rui's gaming experience.
According to Xiao Rui, he mainly played CF before, and had never played other mobile games except Snake. Later, he accidentally came into contact with Fruit Ninja before he started playing mobile games.
Fruit Ninja came out after playing Temple Run for a while. He played Temple Run again, and then he played Defend Radish. My name is MTOnline, and he didn't play it because he didn't like this style of painting.
After Clash of Clans came out, Xiao Rui immediately went to make an appointment, because he liked this promotional video very much, and because he was still a big fan of Xingyuan, it was difficult to support a wave of reason.
"I remember that on January 20, I downloaded the game as soon as it was online, and set an alarm for 9:30 the next day, trying to get into the game.
At ten o'clock that day, as soon as the game started, I just clicked to enter.
As soon as I entered the game, the first reaction to Clash of Clans for me was a clean screen.
Then I followed the novice guide to understand the general gameplay of this game, construction workers, base camp, gold mine, holy water, fortress, barracks...
These settings are very common. I often play these kinds of games, and basically I can see the role of these settings at a glance, and then I start playing games. At that time, I..."
"Luo Fan, your beef noodles." Li Jingyi came over with a bowl of beef noodles and put it in front of Luo Fan.
Xiao Rui's words were also interrupted by Li Jingyi. He just wanted to continue, but his brother couldn't help exclaiming after seeing Li Jingyi's face: "You...you are Li...Li Jingyi?"
