MTL - Rebirth Starts at 7 Million-Chapter 220 Are you hungry?

After reading the data in the mailbox, Luo Fan suddenly thought of something. Last month, some players reported on the official website that game manufacturers copied the temple and escaped.

For this kind of behavior, Luo Fan directly arranged for Ying Qianlong to deal with it. First, the two sides communicated. If they didn't work, they would send a lawyer's letter to warn them. If they didn't work, they could only go to court.

Generally speaking, there are very few serious game makers who choose to go to court. They will only use a trick to keep the game active in the market for as much time as possible. When Xingyuan sues them, they will immediately go to court. A game to make peace with Xingyuan.

Luo Fan had been playing games for nearly 5 years in his previous life, and he was no stranger to the operation of these game companies. The purpose of the skin-changing game was to make money, and he could do anything that could make money.

They don't want to go to court and are simply afraid of losing. If they lose, they will lose money.

Luo Fan picked up his mobile phone, opened Xingchao, and clicked on Kaixingyuan's executive group, circled Ying Qianlong and asked, "How is the handling of that pirated game?"

After a while, Ying Qianlong sent a reply: "Boss, it has been dealt with. After we appealed, they quickly took the game off the shelves and wanted to keep it private with us. I asked them to apologize and compensate according to the general procedure."

"Well, well done."

As soon as Luo Fan's words came out, Qin Beibei suddenly posted a link in the group. Luo Fan clicked in and found that the content of the advertisement was actually a milk tea promotion: come and download, I'm hungry Yes, any 6 cups of milk tea are only 30 yuan, the average milk tea is 5 yuan a cup, and the quantity is limited on a first-come, first-served basis.

Qin Beibei: "Brothers and sisters, do you drink milk tea? Let's place an order together!"

Li Jingyi: "Sister Beibei, if you want to drink milk tea, just call the milk tea shop downstairs, and someone will bring it up in a while."

Li Jingyi took the opportunity to advertise her milk tea shop.

Qin Beibei: "The milk tea in the milk tea shop downstairs costs more than ten yuan a cup, and here it only costs 5 yuan a cup, so it won't be a **** if it's cheap."

Li Jingyi: "Sister Beibei, you had more than 2 million share incentives last year, and you still feel sorry for these ten yuan!"

Qin Beibei: "I just bought a house, and I'm dying of poverty. Not to mention more than ten yuan, I will save a few cents."

Zhou Yuqing: "5 yuan for a cup of milk tea? Count me in, I just want to have a relationship, Jingyi, please have a cup too!"

Li Jingyi: "Then I'll have two cups, a cup of taro milk tea and a cup of original milk tea."

When Luo Fan saw this, he knew that Li Jingyi ordered a cup for him, and he only drank the original flavor of milk tea.

Qin Beibei: "@yingqianlong, Longlong, you also have a cup to make up an order for us."

Ying Qianlong: "@Jia Ting, I don't like drinking milk tea, so let my senior sister come!"

Jia Ting: "Milk tea! Then give me a cup of iced milk tea! The original flavor is fine."

......

The women in the executive group were fighting for milk tea, and the men noticed the Hungry advertisement.

After a while, Cao Shuai, Wang Jing, and Xu Jiale came to Luo Fan's office together.

"Did you see the advertisement for "Is the boss hungry just now?" The three of them pushed open the door and came in. Wang Jing asked straight to the point.

"I see, are you hungry? You're going to take action!" Luo Fan said in a serious tone.

"Mr. Cao, don't we have a 15% stake in the company? Do you know their actions?" Xu Jiale asked.

"I know, they passed me through the day before yesterday."

"It looks like you're hungry and you're not satisfied with delivering takeaways only on campus and in a few communities." Wang Jing sighed.

"Mr. Cao, are they planning to use milk tea as the first step to expand the food delivery business to the whole of Shanghai?" Xu Jiale asked.

"Yes, this is the decision of the boss, Mr. Zhang, are you hungry?" Cao Shuai replied.

"Did he explain the reason to you?" Wang Jing asked.

"Yes, there are many reasons: the first is that milk tea has a wide audience and is liked by a large number of people, from students to office white-collar workers, they all buy a cup when they go shopping, and if they do takeout, the demand will also be very large.

The second is because milk tea is not a staple food, but a snack. Our Chinese people’s concept is three meals a day. If it is a staple food, there is a time limit for delivery. Generally, at noon or at night, there is no such restriction on snacks such as milk tea. .

The third is that because the type of milk tea is simple, the platform can control the type and reduce the procurement cost with a huge acquisition volume.

The fourth is because the cost of milk tea itself is very low. Generally, milk tea purchased for 15 yuan costs only 1-2 yuan for raw materials, and the rest are shared equally by artificial rent and the like.

That is to say, the larger the quantity, the lower the amortized cost, and with its huge purchase volume, the purchase cost can be reduced to the greatest extent.

If you usually need to buy milk tea worth 15 yuan by yourself, if you can buy it for only 5 yuan, someone will send it over, so for anyone who likes to drink milk tea, this is an impossible benefit. "

After listening to Cao Shuai's words, Wang Jing said in a serious tone: "If you can think of so much, Mr. Zhang who is hungry should not be underestimated!"

"However, there are so many types of milk tea. There are all kinds of milk tea, and the cost and brand are not the same. How did they get all the stores to agree to five yuan a cup?"

"Broadcast the net! What else can we do? They selected more than a dozen common milk teas on the platform, made a list, and then took the list to various milk tea shops. They would ask if there are any of these milk tea shops, and if not. Can't do it again.

You should also know that the business of the milk tea shop is not bad at all. For example, in the one downstairs, I don’t know which swindler spent hundreds of thousands of advertisements on public headlines, and the business started.

If there is no such a big deal, compared to not being able to sell a few cups of milk tea a day, it is still good to accept the cooperation proposal of Are You Hungry and give it a try. "

"So that's the case, then did they set the price of milk tea to death on this list?" Xu Jiale asked.

"Of course not. Are you hungry? They will leave the list to the owner of the milk tea shop. The phone number will be left on the list. They will give the milk tea shop owner some time to think about it. Usually, before the evening, if there is no reply, the shop will be called. The shop has crossed it out, if there is a reply, it is necessary to bring the quotation.

Anyway, they cast a wide net, and they were all looking for milk tea shops with ordinary business. The price of milk tea was set on the top, and they didn't have much time to bargain. When they heard the offer of the milk tea shop owner, they knew whether they could cooperate or not. If it is suitable, we will cooperate, and if it is not suitable, we will pull it together. "

"For a milk tea shop that is not very good in business, this is indeed a chance for me, I would choose to give it a shot, but the bosses of the milk tea shop are not fools, right? They have to make sure the authenticity of this cooperation?" Wang Jing asked road.

"Are you hungry? The other side also thought about it. As long as the milk tea shop's offer is passed, someone will contact them the next day. Both parties will sign a contract. Are you hungry? Will prepay the milk tea fee for one day in advance according to the contract.

Mr. Zhang, who is hungry, knows very well that when his platform does not have any reputation, it is not realistic to ask a small shop to advance money for him first.

In order to achieve the purpose of quick cooperation, Mr. Zhang, who was hungry, decided against the crowd and decided that he could pay for the day's expenses in advance. In fact, it didn't cost much, because according to the plan, the money could be recovered at the time of the day.

Of course, this is only the money for milk tea. The salary and commission of the delivery staff still have to be borne by the company, but after all, it is to cultivate user habits in advance, and it is normal to burn some money. "

After listening to Cao Shuai's words, Luo Fan thought to himself: "As expected of the hungry people who can still occupy nearly half of the market after the takeaway war is over, it can be seen from this milk tea promotion that they have a good grasp of the market and users' hearts. It's all set."

"Mr. Cao, since when did they start preparing for this operation?" Xu Jiale's question interrupted Luo Fan's thoughts.

But this time Cao Shuai failed to give an answer: "I really don't know about this, I only know that their goal this time is to find a suitable milk tea shop in the major business districts of the Shanghai Stock Exchange, and then choose the right one according to the location and price. Cooperative partner."

"In that case, didn't they disclose to the shareholders the specific time to start the action?" Xu Jiale asked.

"No, all these things were known to me only the day before yesterday. Before my report was sorted out and sent to the boss, the promotion had already started."

"What about choosing the target of promotion?" Luo Fan asked.

"The target of the first wave of promotion options is also the major schools listed in Shanghai and white-collar workers in office buildings in prosperous business districts.

Residential areas are not involved, because compared with office buildings and university towns, the population density of residential buildings is relatively low, and it is more troublesome to enter the community, and it takes too much time for takeaway delivery.

Of course, it is not that the residence is not delivered, but the server pushes coupons according to the GPS location, and controls the location of the user who buys milk tea, so as to facilitate the centralized delivery of the delivery staff and improve the efficiency. "

"Although there is no big data support, Zhang can always think of using the GPS location to push coupons. This person has a great idea!" Wang Jing exclaimed.

Meanwhile, Hungry HQ.

Are you hungry today? The technical team is very busy. With the start of the first wave of large-scale promotion, there are constantly requests.

Are you hungry now? This software involves user needs and offline cooperation, and the workload is much stronger than ordinary software.

In order to make sure nothing goes wrong, Mr. Zhang from Are Hungry asked friends to urgently seconded 15 senior data analysis engineers to help Hungry’s technical team deal with various data problems.

Are you hungry on the first day? The full expansion, Mr. Zhang is nervously waiting for the result in the office.

He wants to know immediately whether he is hungry or not, and whether the promotion can be successful today, and the boss is in the company, which is also helpful for morale.

Before I knew it, it was 10 o'clock in the evening, and Mr. Zhang's secretary came to Mr. Zhang's office with a piece of data excitedly and said, "Mr. Zhang, the data is out. Today, more than 700,000 users have downloaded our Hungry. Well, nearly 500,000 of them have ordered a milk tea, and more than 20,000 people chose to order other foods for the second milk tea coupon."

Mr. Zhang breathed a sigh of relief. According to his initial thoughts, the coupon of 5 yuan for the first cup of milk tea is available to everyone, just to attract users to download the APP.

And if you want to get the second coupon, you have to order another non-milk tea takeaway. The price is also very cheap, at least cheaper than eating in dine-in. At the same time, the takeaway delivery fee is also exempted. Are you hungry? , and the purpose is to cultivate users' usage habits.

The reason why it is not directly free is not because it cannot afford to burn money, and the users cultivated by the free model cannot form user habits. Just like the group buying websites in the past two years, they tried their best to spend money, but they could not retain users at all. Once they started charging, they ran away. A whole bunch of people.

The initial discount is relatively large. Users only need to pay for the fee they don’t care about to buy, and then they can choose a stable subsidy for a period of time, and then slowly increase until it returns to normal. In this way, participating users can get used to it. this mode.

Of course, the quality of offline services must also be in place, and this promotion model can only work if there are no competitors. If there are competitors, and money is burned, the expansion strategy will be completely different.

"It seems that the first step of our expansion plan has been completed. Xiao Wang, please remind me to contact President Cao of Xingyuan tomorrow. We should also prepare to advertise."

"Okay, Mr. Zhang."

......

The next day, Cao Shuai received a call from Mr. Zhang?

Cao Shuai was not surprised by Mr. Zhang's call, because if you want to expand your business in Shanghai, you cannot do without advertising.

Now there is no other company that can accurately push advertisements except Xingyuan.

Besides, even if there is no accurate advertising push, Xingyuan's traffic is not low among many Internet companies. The daily life of Toutiao is nearly 20 million, and the daily life of Neihan Duanzi is more than 6 million. With these two traffic bombs in hand, You will never lose money by looking for Xingyuan to advertise.

"Mr. Zhang, congratulations on the great success of the promotion plan for Are You Hungry." Cao Shuai congratulated Mr. Zhang as soon as he answered the phone.

"Happy and happy, Mr. Cao also has shares in our are you hungry. We have successfully promoted it, which is also a good thing for Mr. Cao." Mr. Zhang calmly pulled a wave of his relationship with Cao Shuai.

When Cao Shuai heard the words, he smiled and asked, "Hehe, President Zhang called me today, didn't he just want to talk about this?"

"Of course not, Mr. Cao will tell you, I'm here to buy a few advertising spaces of your company."

"I can't control this matter. How about Mr. Zhang come to our company in person?"

After listening to Cao Shuai's words, President Zhang flipped through the schedule and said, "Okay! President Cao, I am free on Friday morning, and I will visit your company then."

"Okay, then I'll wait for you at the company."

After Cao Shuai put down the phone, he opened Xingchao and told Luo Fan the content of the phone call with President Zhang just now.

After listening to Luo Fan, he thought to himself, "This is really interesting! Meituan advertised in Xingyuan last year, and it's coming this year if you're hungry. If you count it, the two giants of the food delivery industry will be here in the future. Done."