MTL - Rebirth Starts at 7 Million-Chapter 230 First-tier Internet companies
"Then boss, do we want to send vegetables directly to users?" Zhou Yuqing asked.
"No, I think the crops themselves need some changes.
The main crops of the penguin farm are vegetables, but vegetables are not very attractive to many people, because many people don’t cook at all, so they don’t need it, but fruits are everyone’s favorite, and the demand in this area is the widest. of.
Therefore, I plan to focus on fruit, and plant fruit trees on the farm. When harvesting, as long as you fill in the address, you will receive free fruit. ' said Rowan.
"Address?" Xu Jiale's eyes lit up and said, "Boss, this method is great. The user's address is one of the most important pieces of information."
"This can only be regarded as an additional benefit." Luo Fan said with a smile.
The user's address is the most important data for O2O, shopping, economic classification, and big data analysis. The simplest point is that different housing prices represent the user's economic strength.
When Meituan is doing takeout, the price of the product has a lot to do with the community where it is located. The same location, the same food, the same merchant, the high-end community is much more expensive.
Later, are you hungry? The price of different products is directly based on the price of mobile phones. Mobile phones above 5,000 in the same store are one price, and those below 5,000 are another price.
This most direct killing method is just a relatively low-level big data cash-out method, and there are many more advanced methods.
"Then boss, do we play the same way as the penguin farm?" Gao Meng asked.
Luo Fan shook his head and said, "It's different. Penguin Farm can directly steal the user's results, but we can't, because our results can be converted into real products. If they can be stolen, it will cause users' disgust.
But users still need interaction, and only interaction can increase the number of users.
So I plan to introduce some props, such as kettles and fertilizers. The kettles can water fruit trees and fertilize them. With these two props as nourishment, fruit trees can grow, and these two props can be stolen.
The way to generate these two items is to use Star Chat to work, chat, and pay.
Of course, for these two props, my setting is that at least half of the user's energy **** or water droplets cannot be taken away, and the part that can be taken away can also be used in a random mode, so that other users can experience a different feeling .
At the same time, these two kinds of props can also be given to each other every day, and newcomers can also get corresponding prop rewards when they open a star chat.
Because in the end, not everyone likes this kind of game, but as long as it is good, there will always be relatives and friends around him who will pull him in. "
After listening to Luo Fan's words, Xingyuan's executives had different expressions.
After a while, Wang Jing said: "Boss, I think the farm you mentioned is not just about delivering fruits, we can also add some animals.
For example, raising chickens, raising cows, raising chickens can deliver eggs, raising cows can deliver milk, which can attract more types of users and greatly enhance the playability. "
"Mr. Wang's idea is very correct. I want to start from this farm and build a virtual ecosystem cycle on Xingchao.
From fruit trees to crops to various livestock, the accumulated planting experience can finally be exchanged for corresponding saplings. After these saplings have accumulated to a certain number, the company will go to a specific place to plant the saplings and plant trees.
This can not only attract users, but also protect the environment, but also enhance the corporate image of Xingchao, killing three birds with one stone. "
"Boss, I'm really convinced, your idea is great!" Xu Jiale couldn't help but praise.
Luo Fan smiled and said nothing.
Could this be a great idea? This is the experience that Alipay has developed for so many years in the previous life.
When Xu Jiale was flattering, the rest of Xingyuan's executives were seriously thinking about the feasibility of Luo Fan's idea.
Using free fruit or some crops to attract users to use Star Chat for a long time, at the same time, because friends can help development, then it will stabilize the social chain, and can steal the results of each other, once this model is launched, it can indeed be greatly increased. Star Chat's user activity.
And more importantly, this is a model that can be carried out for a long time, without relying on outsiders, and in terms of cost, there is only one procurement and express delivery, which can be outsourced, and the only thing that needs to be guaranteed is the quality of the goods.
Thinking of product quality, Cao Shuai asked: "Boss, how can we ensure that the fruits, vegetables, eggs, and milk delivered to users are all fresh?
This kind of free delivery activity, once there is a product quality problem, it will be a direct bloodbath! "
"I already have an idea about this. My hometown is mainly based on growing vegetables and fruits. My family knows my own affairs. I plan to directly deliver the supply of vegetables and fruits to my hometown.
As for milk eggs and the like, then Mr. Cao will have to work hard to find them. "
After listening to Luo Fan's words, Qin Beibei said, "Boss, the front desk of our company, Chen Junmiao, is from NMGSZWQ. I heard her say that their family has always been engaged in the breeding industry. There are thousands of cows and milk producers. We can ask her questions."
"Really? President Cao will leave it to you. Remember to ask her after the meeting."
Cao Shuai nodded to indicate that he knew.
"Boss, I have another question here. Earlier you said that the two props, kettle and fertilizer, are produced by using Star Chat for office, chat, and payment, but I think that if you force users to use Star Chat, it may be counterproductive. Effect.
One of the problems with the Happy Farm model is that users need very tedious operations. It was fine when they were first fascinated, but after a long time, users would abandon it forever if they were too annoyed.
We set the kettle and fertilizer to be obtained only through the use of Star Chat, which I think is a rather cumbersome operation. " Zhou Yuqing said.
Luo Fan thought about it too. After thinking about it, he asked, "Is there a better plan that week?"
Zhou Yuqing shook her head in embarrassment. She just felt that this method of forcibly binding users to use Star Chat was not very good, and there was no way to improve it.
"Boss, do you think we can give users water bottles and fertilizers based on the user's daily walking steps?
In this way, users do not need any additional operations, but in order to increase user stickiness, the number of steps after each user's exercise will not be settled immediately, but will be settled the next day, which is convenient for friends to help each other. " Xu Jiale said.
"Motion steps? Can the phone still detect this?" Gao Meng asked.
"Of course it can. Nowadays, there are GPS or vibration detection devices on mobile phones. Based on these data, the amount of exercise of the user can be calculated." Wang Jing helped popular science.
"Mr. Xu's exercise step count is indeed a good idea, and it is more conducive to promotion." Luo Fan said after thinking about it.
"The boss is right. Now both countries and foreign countries have been promoting low-carbon models. Many developed countries are still advocating carbon neutrality. We can also integrate the concept of environmental protection into our farms.
Let users who use our farm feel that they are not only winning free fruits and vegetables for themselves, but also helping the environment. The more roads they walk, or other low-carbon activities, the more rewards they will get.
You can do good things without spending money, and you can still get fruit, so why not do it? "Cao Shuai said.
"This formula is really good, but the water bottle and fertilizer only rely on walking as one source, isn't it too little?" Li Jingyi asked.
"It's a bit small, but since you can walk, run or bike, and you can get water bottles and fertilizers by using Star Chat, it should be enough."
Li Jingyi nodded and said nothing more.
"The boss's model is still very good overall, but I think the focus can be changed a little." Wang Jing, who has been listening to everyone's opinions, said.
"How to change?" Luo Fan asked with great interest.
"Our farm is to expand the number of users of Star Chat, so our focus should be on the teamwork model.
If teamwork can get you a lot of water bottles and fertilizers, users will naturally pull in more new users.
This team should preferably be a family unit. Parents who retire at home can walk every day, exercise can get water bottles and fertilizers, children who go to work outside can check in at the company, and they can also get water bottles and fertilizers by using Xingchao Office. It is best to add some groups. Task.
In this way, it will have a stronger effect on increasing the users and stickiness of Star Chat. "
Wang Jing is worthy of being the person in charge of Xingchao. This plan is very good, but the current problem is that many elderly people do not use smartphones and do not have smartphones, so this plan can only be implemented slowly in the future.
After all, no matter what changes Star Chat makes, the ultimate goal is to make Star Chat’s activity and number of users.
The current business model of Xingchao is basically to make profits for users, thereby increasing its own stickiness and number of users, from the initial social interaction with strangers, to the later check-in function, and now to the upcoming 'low-carbon game' , users can get some benefits and conveniences.
The purpose of various activities is to increase the number of users and stickiness of Star Chat, which is a process of mutual benefit.
"What's the name of the boss game?" Xu Jiale asked.
"Let's call it Happy Farm."
"Happy Farm, the name is not bad. The farm can grow fruits, live in vegetables, and raise chickens and cattle. There is nothing wrong with it." Gao Meng said.
"I thought that the name of the boss would be called Xingyuan Farm or something." Li Jingyi said with a little teasing.
Luo Fan ignored Li Jingyi's ridicule and said with a smile: "It doesn't really matter what it's called, the key is what you give.
I think there should be not many people who like to send vegetables. We don’t have to care about small groups in the early stage, and we should focus on sending fruits at the beginning.
Later, when the base is up, you can add tomatoes, cucumbers, pumpkins and other vegetables that are better preserved when you open the vegetables to enrich your choices.
You can figure out other details by yourself, as long as it can increase the playability. "
Xu Jiale nodded and said, "Okay boss, I will arrange for someone to develop this game immediately, and strive to make a preliminary version within a month."
"The gameplay doesn't need to be complicated, but the graphics must be beautiful. Is there any problem with Mr. Li?" Luo Fan turned to Li Jingyi and asked.
"Don't worry! Guaranteed to complete the task!"
"Boss, if the popularity of our Happy Farm can reach the popularity of the original Penguin Farm, then the investment of Penguin a while ago will be in vain." Wang Jing said with a smile.
"It's not a waste of time, penguins have now established a firm foothold in the field of social life.
And we have our own world in the field of business social networking.
As far as the current situation is concerned, we are actually slightly at a disadvantage in socializing with strangers. I think everyone should also know that my initial goal was to occupy 20 to 30% of the market.
Now this goal has been achieved with the current scale of Xingchao, but our success depends on creativity in the final analysis, and resources have always been our weakness. "Rofan said with some emotion.
Xingyuan's executives nodded in agreement when they heard the words. The struggle between Xingyuan and Penguin in the social field has always been that Luo Fan came up with all kinds of interesting ideas, and obtained short-term results in a very special way. time advantage.
And these methods, in the final analysis, are tricks, which are completely different from the real resource investment of Penguin.
Coupled with the fact that Xingchao has a certain basic number of users, it has shifted its target from socializing with strangers to the field of business socializing.
If you think about it carefully, Xingchao has never really collided with real swords and guns. Many times, Xingchao chose to actively avoid wx's edge, and even later, Xingchao also accepted the financing of Penguin.
But in any case, Xingchao has been done now. In terms of volume, the social software on the market is Xingchao except wx. In the initial user accumulation, Xingchao did not lose.
In the "battle" that follows, the winner is the first one is the huge number of users and stickiness. The purpose of Xingchao doing these activities is for this, and the second point is the construction of the ecological chain, the latter is the most important Yes, only when the ecological chain is successful can it be considered truly stable.
The development speed of Star Chat has been regarded as the fastest in the Internet field, and there is no one.
From the beginning in 2048, the two small games of Fruit Ninja started, and later dominated the Xingyuan application platform in the application market. At the same time, in the social field, there was also Xingchao, which can threaten the dominance of Penguin, and the mobile portal website has achieved full platform. First, the game has also made a lot of money overseas. Later, it has reached a comprehensive cooperation with Xiaomi. The video website includes a long video website Xiaopozhan, a short video APP with connotations of jokes, and the number of theaters in Xingyuan Cinemas in terms of entertainment. It has also ranked among the top three in the national theater chain.
Adding up these achievements, Xingyuan has successfully entered the front line of national Internet companies.
Of course, Xingyuan is a lot worse than the giants like BAT, but in five or ten years, Xingyuan may be the next giant.
