MTL - Reborn Capital Empire-v2 Chapter 701 Red Star Auto's Reform
Chapter 701: The Reform of Hongxing Automobile
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London Heathrow Airport ranks seventh in the world for airport passenger transfers. After visiting Bush Sr. in Austin, Texas, Guo Shouyun came here on his own private jet, the Kunpeng.
Revisiting the old place, seeing this city that once carried his countless memories, Guo Shouyun couldn't help but feel a little emotion in his heart.
No. 196 Park Street, this is a 389-square-meter three-storey street-facing apartment, and the only apartment under Guo Shouyun. It is located in central London, just one block from the Royal Academy of Arts.
When Molly Bevin was studying here, the apartment was their frequent date love nest. Today, the people are still in a coma. The apartment they named 'Rose', although cleaned by the servants, is not as sweet as it used to be. Only the photos of the two people's voices and smiles placed in the corners are still telling the story of the past.
"Boss, this is the information you want about Rover Motors."
Wang Jue interrupted Guo Shouyun's meditation with some caution.
"I know, let it go!"
Putting the documents on the table, Wang Jue, who was about to turn around and leave, stopped again. After hesitating for a while, "What do you want for lunch?"
"As usual, home-cooked food is enough!"
Noticing her strangeness, Guo Shouyun turned around and said with a smile, "Don't worry about me. After so many years, no matter how serious the heartbreak has been, it has long since healed. It's just that I can't help but have more memories when I come back here again."
"Then I'll go to work first!"
Wang Jue said with a sigh of relief.
"Go!"
After sending her away, Guo Shouyun turned around and looked through the window at the Royal Academy of Arts in the distance shrouded in the rain, with a trace of sadness in his eyes.
However, Guo Shouyun will not let his feelings affect his work.
Two days after Guo Shouyun arrived in London, Brito also flew here from the capital.
After handing the brewed coffee to Brito, Guo Shouyun sat down on the sofa opposite him.
"In the past few months, you have been moving a lot. I heard that the staff under you even gave you the nickname of 'Iron Masked Foreigner'?"
Brito smiled, put down the coffee cup and said, "Actually, I quite like the nickname they gave me!"
Guo Shouyun nodded, "The rumor of Xiangtorch's collapse some time ago caused some turmoil within the company. In addition, Delong has been making mergers and acquisitions within the automotive industry in recent years. Although the scale has increased, the integration work has not been done properly. In this case, the implementation of iron fist management is very necessary."
"In the past three months, through comprehensive evaluation, Red Star Auto Group has streamlined 1,873 unqualified employees, accounting for about 10% of the total number of employees in the group. Work efficiency has increased by 13.4%, and wage expenses have decreased by 43 million Chinese dollars."
“… passed the new employee rating system, from the group CEO to the newly recruited employees, a total of 11 different levels. Each level corresponds to different salaries and bonuses, which effectively improves the work efficiency of employees. In addition , We have set up technical training courses in various factories to provide free technical training to the incoming workers to improve their work ability, and also cultivate excellent technical workers for the group. In addition, we have also established automobile research and development institutions in Wuchang and Chang'an, Improve the weak R&D system and R&D facilities of Red Star Automobile Group.”
"...In terms of business, we sold the iron armor off-road vehicle production business, as well as several parts factories in Fengtian and Quancheng. We have formed heavy vehicle production bases mainly in Chang'an and Shancheng, and auto parts production mainly in Zhuzhou and Modu. Base, a family car production base mainly in Xiaogan and Ningbo, with six business blocks.”
"In the next three to six months, the main task of Hongxing Automobile is to upgrade the automobile production equipment and improve the production efficiency and quality of the whole vehicle. Establish new production standards and quality inspection systems, and conduct research and development for new models."
Guo Shouyun nodded and said with a smile: "It seems that you are right to choose you to be the CEO of Red Star Automobile Group. In three months, you have sorted out the management, production and R&D systems of the entire group very clearly, and laid a solid foundation. Good foundation."
"I couldn't have done so much without your full financial support."
"It seems that after staying in China for a while, you have also learned to be humble." After a pause, Guo Shouyun briefly thought for a moment, "You have no problem with the transformation of Red Star, I only have a few things to add here. First, the automotive industry belongs to In technology-intensive enterprises, executives, R&D personnel and technical elites are the core talents that we cannot ignore. If we want to retain these talents and not be poached by other companies, money alone is not enough. We must use shares and options. It is planned to take out 49% of the shares of Red Star Auto and set up an employee stock ownership club with 500 million preferred shares. In the future, the middle-level and above employees of Red Star Auto Group can get part of the options and enjoy the annual dividends of this part of the options. At the time of Red Star, the employee stock ownership will recover the option at the market price.”
It is said that there are similarities in success. Guo Shouyun intends to learn Huawei's management methods: retaining talents with high salaries, and attaching importance to R&D.
Of course, this also means that Red Star will not be listed in the future.
After leaving some time for Brito to digest, "There is also the sales system of Red Star Auto. I don't want to cooperate with dealers, but all direct sales. In the next year, Red Star Auto will set up 4S in 334 prefecture-level cities in China. In the second year, 4S stores will be established in 363 county-level cities in China. In the third year, the 4S stores directly operated by Red Star Motors will be expanded to all counties with a population of more than 300,000 in China. The international market is temporarily dominated by cooperation. In the future, our main market will be Huaxia."
"Boss, doing this will consume a lot of our time and money!" Brito frowned slightly.
"But it can also increase our income, right? Moreover, facing customers directly allows us to understand their feedback on the use of vehicles in a timely manner, and timely handle customer complaints and improve service levels, which is very important for shaping the image of Red Star Auto. It's important!" Guo Shouyun said firmly.
Before his rebirth, the video of the female owner of a Changan Mercedes-Benz crying while sitting on the hood became popular on the Internet. Several similar rights protection cases followed, which not only uncovered the dark side of the auto industry, but also made the high-end luxury that Mercedes-Benz has built in China for decades. The goodwill of the car fell to the ground in an instant, and it fell to pieces.
The catchphrase 'drive a Mercedes, ride a BMW' has become 'Mercedes made women cry in the car', 'did your Mercedes leak oil', etc. It is certain that Mercedes is slow on this matter, And the stupid handling of the 4S store directly destroyed the high-end image of Mercedes-Benz in the minds of consumers.
This fact fully shows that it takes decades or even longer to build a brand; it may only take a few hours or even a few words to destroy a brand.
Therefore, Red Star Motors, which also intends to enter the field of high-end luxury cars, must not make mistakes in sales. The best way is to establish a direct-operated 4S store with unified standards for sales and after-sales. Because distributors only care about profits, they never care about the reputation of cars among consumers.
"You don't have to worry about funding, I will support you. All you have to do is train enough qualified employees for the 4S store!"
"clear!"
Without financial constraints, Brito is confident to do this well.
"In addition, for mature automotive platforms, such as our Hongyan heavy truck, and the Rover 25, 45, 75 and other models to be acquired, we should make a small change every year, a change every three years, and a major change every five years. Change, run fast, and iterate quickly. Keep up with the most cutting-edge technologies and always be at the forefront of automotive design and manufacturing.”
Building a car is different from the Internet. If the Internet starts from nothing, it can develop through rapid iteration, but the car is different. It must be a mature model when it is launched to the market.
From scratch, a model needs to go through market research, conceptual design (general layout, styling design and clay model), engineering design (general layout, body data design, engine engineering design, body-in-white engineering design, site engineering design, interior Decoration engineering design, electrical engineering design), prototype test (wind tunnel test, proving ground test, road test, crash test~www.novelbuddy.com~ before entering mass production stage, namely: stamping, welding, painting and General assembly.
Such a process requires a team of thousands of people, investment of more than one billion yuan, and three to five years of research and development to do it. Although with the advancement of new technologies, especially the use of modular assembly methods, this process is much shorter than in the past, but the development of a new car also needs to be measured in years.
Of course, improving on a mature car platform takes less trouble and takes much less time. Modification and replacement are two completely different concepts.
Brito originally wanted to talk about the issue of funds, but when the words came to his lips, he remembered the generous investment of the big boss in the sales system, and swallowed it back.
After explaining what he thought to Brito, he changed the subject again.
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