MTL - The Era of Hard Work-Chapter 392 Master style

   Chapter 392 Master Style

  In this era, the car is basically a symbol of the rich, unlike more than ten years later, as long as the family conditions are okay, it is not difficult to buy a car.

   Most people judge the strength of a person or an enterprise through external things.

   For example, the calligraphy, painting and art company went down to the community to distribute flyers, how to judge the economic strength of potential customers? When Lu Dong went there, he occasionally heard a supervisor imparting experience to new employees, doing work like sweeping streets. The most intuitive way to see the economic strength of the residents in a certain community or building is to look at the cars parked downstairs. Quantity, the second is to look at the air conditioner outside the unit.

   Clearly, this supposedly new Santana sedan is attracting people.

   Lu Jianren glanced at the coloring page, gave it to Lu Dong directly, and said naturally: "I am the driver."

   The young man who came over was embarrassed to laugh, then walked up to Lu Dong and gave the brochure first, then the business card: "Hello, my name is Yang Wei."

  Lü Dong glanced at the coloring page, the words of Pingcheng Hangdong Finance Co., Ltd. were printed on it, and then there was a loan phone number and so on.

  The young man looked at the car and said to Lv Dong, "If you encounter financial problems, you can call me at any time."

   Lu Dong asked: "Are you a regular company?"

The young man said: "Of course it's a regular company, and it's registered." He hit the snake and followed the stick: "This little boss, do you need anything? If you don't say anything else, I can do it for you today for 100,000 yuan. come out!"

   Lu Dong was curious: "Aren't you worried that I will run away with the money and find no one?"

   The young man laughed: "You're joking, little boss, what do we do? With a car and your face, we have to do a home visit. It's not easy to find someone?"

   Don't ask any further questions, there must be accounting companies behind the finance company.

   Lu Dong said no more and was ready to leave.

  The young man is very persistent: "You can find out if you don't need it, and you won't know when you will need it in the future."

   At first glance, these people are from other places. The accent is not far from Pingcheng. If they can drive, they have economic strength. This is a good customer: "We are always on call here, and the service is absolutely enthusiastic and thoughtful!"

He also emphasized: "When you are in difficulty, it is a friend who can give 100 yuan! It is a brother who can give 1,000 yuan! It is a relative who can give 10,000 yuan! Parents who can give 100,000 yuan! But we are the only ones who can come up with a million!"

   These words are so reasonable that no one can refute them.

  Lu Dong put away the business card and said, "Okay, I will contact you if necessary."

  The young man took two steps back and got out of the car a little bit. He was polite from beginning to end, not like a private lender.

   Lu Dong got into the car and took another look. Visually, he was in the finance company, and he was also the kind of person who swept the streets to find customers.

  Lu Jianren drove away, Song Na was a little confused, took the advertisement and business card in Lu Dong's hand, looked at it, and understood what was going on.

   "We are not short of money for the time being, and we can borrow money from the bank." Song Na is very concerned about Lu Dong: "Don't think about borrowing usury."

   Lv Jianren also said: "This thing can't be touched, nine out of thirteen returns, who can stand it?"

   Lu Dong said, "Don't worry, why are we touching these?"

   It seems that the financial company in Pingcheng is very famous, compared to Qingzhao, it can only be regarded as a small trouble.

   The three of them left Weiqiao and did not go back to Qingzhao directly, but passed through the city and went to Dongwang on the other side to turn around.

   Compared with Weiqiao, Dongwang is much smaller, and it is quite far from the county seat. In a relatively remote town, there are only a few thousand employees.

   Lu Dong and Song Na have learned about the specific situation and have not included this place in the recent store opening plan for the time being.

   After returning, you can ask Du Xiaobing to send someone over to do a specific preliminary inspection.

When    entered the county seat, Lv Dong saw the big billboards erected on both sides of the road, Weiqiao Cotton Spinning on one side and Dongwang Group on the other.

   The speed of the car was relatively fast, and the billboard flashed by. Lu Dong suddenly remembered something about corporate sponsorship of professional sports clubs.

   Many domestic companies have expanded their influence by sponsoring professional sports continuously or simply operating clubs. For example, Tai Neng Group in Taidong took over the provincial football team, claiming to build a century-old club and the like.

   There used to be a southern enterprise group that made a big fuss through football clubs and tapped into the national market, becoming one of the largest group companies in the industry.

   If it is in the south, this may be of great significance for reference or imitation.

   But in Taidong, just think about it.

   The cultural environment in some aspects is really bad. The Dongwang Group bought the provincial basketball team as the best example.

In the past, Lu Dong was not sure whether Dongwang accepted the Taidong Men's Basketball Club actively or passively after 2015, but regardless of whether it was active or passive, since Dongwang Group spent huge sums of money to buy the club, according to The simplest truth is to have control and management of this club.

But this is not the case in Taidong. You get the money for buying the club, you pay for the daily operation and management costs, you pay for the wages of all staff, and you still get the advertising sponsorship costs. Anyway, you can’t pay less where you should pay. .

   However, from the management and operation of the team to all aspects of large and small, it has nothing to do with the Dongwang Group, which invested in it, and it is all managed by the Provincial Sports Bureau.

   said that Dongwang Group had no management experience, and the province sent people to assist in the management for a period of time, and then the management was handed over.

   The final result was that he never had the right to manage and operate, and King Dong became a big man who paid for the money. He couldn’t even transfer the club. He just expressed his intention to transfer the club, but the superiors suppressed all kinds of intentions and could only continue to be the club owner in name only.

  Lu Dong remembered these things, at least one thing was certain. In the future, the way of advertising professional sports clubs would at least not work in Taidong.

   I don't have the background of a state-owned enterprise as big as the group, so it's better not to touch it.

   I'm not afraid that people won't sell it, but I'm afraid that I won't be able to get rid of it after I get it.

   As far as the domestic professional sports system is concerned, no matter what line of business you do, you can’t get around the various sports associations.

   If you have the money, you might as well invite big-name stars to advertise on TV.

  As the scale of the three major catering brands under Lu's Catering continues to expand, it will not take too long. Relying on Da Ivan and Natasha to advertise again, the effect will become very general, and it is imperative to invite celebrities to advertise.

   It is best to be a big star.

   Lu Dong is also considering this aspect, and it will be implemented in the second half of the year or next year.

   Of course, for superstars like Liu Tianwang or Big Brother Cheng, whose endorsement must die, even if the advertising fee is low, Lu Dong would not dare to use it.

  Some things are too evil, and I would rather believe what they have or not.

   Forget about the past, for now, the companies and products that have fallen under these two endorsements are already about to be counted.

   Returning to the company from Pingcheng, Lu Dong discussed with Lao Du. The people from the market research department are still conducting preliminary investigation and evaluation in the counties around Quannan, and it will take two days to arrive in Pingcheng.

   This kind of thing can’t be rushed. Without sufficient investigation, shops outside the urban area of ​​Sennan and Qingzhao cannot be opened indiscriminately. Once it is not suitable, it will be a huge investment loss.

   In the next two days, Lu Dong accompanied Song Na to negotiate the opening of Wenxin Warehouse in Quannan Ginza and RT-Mart. Afterwards, Wenxin Warehouse can fully enter the two shopping malls in Taidong Province to open stores.

   In addition, Jiang Xiaoxiao joined Song Na's Warm Business, and designed several small accessories according to the popular styles in the market. The response of the initial trial sales was OK, and Warm Business is gradually launching its own brand.

  Before the new weekend, Lv Dong attended a meeting of No. 1 Sports. Yang Min and Yuan Baoshan, after a period of investigation in the Quannan area, came up with several alternative addresses to enter the Quannan market to open a store.

   Lu Dong looked at each other and couldn't see the details, so he simply asked the professionals, "Mr. Yang, which one do you prefer?"

   On the whiteboard in the conference room, there is a large map of Quannan City, and the optional business district streets are pressed with corresponding magnets.

   Yang Min stood up, pointed to the spot where one of the red magnets was pressed, and said, "I personally highly recommend this place."

  Song Na took a closer look: "Where is the old sports academy?"

"There are a large number of universities nearby, and it is close to schools such as the Academy of Arts and the Provincial Film Academy, which have higher requirements for physique." Yang Min used to work in the old sports academy: "Further east, it is the provincial road known as the Silicon Valley of Taidong. There are a large number of young office workers, and according to our investigation, the residents of the surrounding communities are mainly young people..."

She clapped her hand on the whiteboard: "This place has its own traditions in this regard. The Provincial Wushu Association and the Provincial Taijiquan Association are here, and there is also a Yang's Taijiquan gym nearby, which teaches people actual combat and taijiquan. Self-defense, it can be said that this area has sports genes and traditions.”

  Song Na took this place more than once, and nodded slowly: "This place is really suitable."

   Lu Dong sometimes thinks more: "Let's open over there, will the boxing gym have any opinions?"

   "We are a fitness club, and Sanda is just one of them." Yang Min said with a smile: "Practicing martial arts with them is not an industry at all."

  Lu Dong nodded: "That's right."

   The two sides are indeed not the same industry, so there is no need to consider so much.

   Finalizing the location of the store is only the first step. After that, we have to find a storefront, recruit personnel, and prepare funds. There is a lot of work to be done.

   Lu Dong falsely participated in the daily operation and management of No. 1 Sports Culture Company.

When    left the conference room, he saw a promotional poster brought by Yang Min, which belonged to the Yang-style Taijiquan gym.

   Yang Style Taijiquan has been popular in the past two years, especially Wu Jing's main Taiji Master, which has made more people know the name of Yang Style Taijiquan.

   Martial arts gives Chinese people a sense of invincibility in the world, which is closely related to the popularity of martial arts novels and TV series. Such a TV series will inevitably affect the choice of many people.

Qingzhaotai has pirated "The Master of Tai Chi" for a long time, and Lu's Catering has also advertised behind the prologue of the pirated episode. Lv Dong took the promotional poster until he looked at it, and there was a bald man in his thirties. , Wearing a white training suit and standing with his hands behind his back, he looks like a master.

   Above the head, there is also a line of propaganda - learn Tai Chi, practice actual combat, and find Shengqi.

   (end of this chapter)