MTL - There Is Chef Yu In The Entertainment Circle-Chapter 121
The exquisite door was pushed open by a slender white hand. Inside the door, men and women in uniform stood on both sides, bowed slightly, and said uniformly: "Welcome home."
The camera slowly zoomed out, and the back of a man appeared. Then, the man turned his head. At a 45-degree angle, the exquisite and handsome face occupied most of the screen. The eyes with a smile and a bend made him easily feel his joy. The camera slowly pulled farther away. He stretched out a hand with a smile, and quickly, another slightly smaller female hand was placed on his hand.
This is the prelude to the commercial filmed by Yu Siyang for the Emerald Hotel.
The entire advertising planning was carried out from his perspective. He was like a tour guide and a partner in it, and the objects he accompanied did not have a positive face, or a hand or a skirt appeared in the camera. Corner, or delicate lips and chin, and Yu Siyang is accompanied by "she" to enter the hotel and open the door, help press the elevator, enter the room to organize luggage, cook a fine lunch, accompany in the sunny bookstore Read a book or help choose clothes in a boutique, accompany sports in the gym, play games in the game room, sing in the KtV room, and so on, until finally help cover the quilt and turn off the bedside lights.
Then, the picture turned around. In the exquisite room, Yu Siyang held his hands on an empty chair like a throne and smiled and said, "Welcome home."
The final picture is the name and logo of the Emerald Hotel.
The full version of the advertising film contains almost all the existing service items of the Jade Hotel. It is 15 minutes long. The person served by Yu Siyang in the advertising film did not show up from beginning to end. The planning company said that this would allow Fans who like Yu Siyang are more representative and can think of themselves as "her" in the film.
The creative idea of the planning company really hit the fans' splendid points. Even the fans who were not Yu Siyang, many of them who saw the commercials screamed and couldn't stand it.
"That person is me or I am me. Seeing that hand is not there, I'm holding me."
"If the head can stay with me like this for a day, my life will be complete"
"The male **** marries me, the male **** marries me, the male **** marries me ... repeated endlessly ..."
"Mama, the head of the head turned his face, Jane! Straight! Too! Beautiful! There is wood there! There is wood there!"
"In order to see the beauty of the head of the delegation, I immediately threw away my mobile phone and turned on the TV in my house for a long time. The 55-inch look of the head was very emotional."
"65 inches in my house, it feels more"
"Oh, 75 inches in my house, the head of the head is so hot, so hot, and flawless"
"My home is a projector, and the whole wall is full of the head's prosperous beauty [proud]"
"I lost it"
"I lost it"
...
The full version of the Emerald Hotel was posted on the hotel ’s official blog. The hotel ’s official blog, which has n’t been followed by many fans, flooded in many people. The Weibo was released in just three hours on the day the full version of the ad was released. Tens of thousands of retweets and comments, likes broke 100,000.
The editor of the hotel's official blog was dumbfounded. Since she joined the company, she has taken care of the Emerald Hotel official blog for the past three years. She has always been entertaining herself. Although there are thousands of fans, most of them are Zombie fan, sending a Weibo to like three digits, she's going to laugh. She won't even pay attention to the event lottery. Suddenly, one day, her Weibo is comparable to the popular big V. It feels like ... It's not true!
Dwarf oil, I seem to have a very powerful idol! -Xiaobian thinking.
The advertising film of the Emerald Hotel is not only spread on the Internet platform, but also a fine-cut version of the advertisement of buying major TV stations, which is broadcast during prime time. For the purpose of this publicity, the hotel also saved the cost. The various marketing channels were integrated. With the help of Yu Siyang's fame, the manuscript was issued in the form of bombing, which made it fly.
After bombarding public opinion in this way, it didn't take long for the hotel to see the effect.
The booking rate of guest rooms has increased by 40%, and Chinese restaurants have even experienced the phenomenon of parity during peak periods. The passenger flow of boutique shopping streets, independent bookstores, and independent flower shops attached to the hotel has clearly increased, compared with the situation in Mencoloque. An underground project in the sky, which has been operating well in entertainment projects such as KtV, bars, theaters, saunas and other businesses is even more prosperous.
Although the advertising words in the advertisement film are "Welcome Home", all of them are exquisite and luxurious life. Accompanying the spokesperson, the appearance is exquisite like a little prince, which clearly defines the high-end of the Emerald Hotel. The expensive image and the reputation of the century-old shop make the Jade Hotel stand out among the same five-star hotels, conveying the "expensive, but very good and worthwhile" appeal.
After Huo Zhilun got the report for the new season, he saw each of the upward trend curves above and smiled with satisfaction.
Although the process was tortuous and the costs far exceeded the initial budget, the return was omnidirectional. Revenue increased, stock prices rose, and visibility was greatly improved. He wanted to reshuffle the internal forces of the group. Too much obstacle.
"Yu Siyang's new movie is about to be released, and our hotel also supports it. Let's have a fever." Huo Zhilun called the inside director to the brand director, his voice was full of joy.
The brand director has also been proud of the recent breeze. Before that, he had been crooked and said that people from another group of the group who had spent too much money shut up in front of the data. He completely established himself in the emerald hotel and became the core of the chairman. One of the members.
Ha ha, when I saw the deputy director who had been ridiculed to myself was beaten, it felt like a word-cool!
After Huo Zhilun hung up the phone, the brand director called a member of the team to have a meeting to discuss how to suppress the popularity of Siyang's newly released movie "The Traitor".
As for the deputy director who was beaten, he saw them in a meeting but didn't tell him what he thought ... hehe, who cares.
That's right, "Traitor" is about to be released.
From last year's killing to the summer release this year, the post-production time of "Traitor" is not too long but not too short. The director Liu Cai has a good set of commercial filming and will catch the audience's cute points, but he still has a little The director of professional ethics, at least will not shoot that kind of bad money, and also has high requirements for post-production.
In the teaser trailer of "The Traitor", you can see that Liu Cai's intentions towards this film are subtle and subtle, and the special effects are not inferior. After the theatrical version of the trailer came out, the shocking scenes of the war, the gripping characters and the trailer of the plot, the beautiful scenes made people hate to go to the cinema to see the whole scene.
With the release of the posters, the overall publicity of the movie "Traitor" spread widely.
As the male No. 3 in the movie, the contract originally signed by Yu Siyang did not have much publicity obligation. When he signed the contract, he was still a very well-known newcomer. The film pay was not high, and the film owner did not want to hold his idea. There aren't many obligations to cooperate with publicity, and the events that need to be attended are just premieres.
In the so-called Hedong 30 years and Hexi 30 years, the film side did not expect that Yu Siyang would become so fast. Although the number of people in the celebrity is higher than him in the whole crew, such as Zhanheng, Yi Jiaojiao, Li Yi There are some super-first-line big names like Liang, as well as some old opera bones who are not well known but artists. However, if it is more topical and searched than today, I am afraid that the entire crew will have a fight.
He made headlines casually with a little bit of dynamics, no less than ten groups of paparazzi guarding him, and even went abroad in an alternative way (cooking).
Huaxia's entertainment circle is superstitious abroad, and has become a popular international star among foreigners.
Although Yu Siyanghong's point was a bit crooked, this did not prevent him from being stamped with the "international superstar" by the people who eat melons. It was just that his real fans of the food group saw this and laughed. Frankly speaking, his head is a mudslide in the entertainment industry. He is an actor, but he has gone abroad with his culinary skills. The head is indeed the head. He will one day lead the foodie to rule the world with Chinese food.
Uh ... this one goes a little farther, let's talk about the announcement of "Traitor".
Yu Siyang's contract did not stipulate that he needed to cooperate with the propaganda obligation of The Adulterer. When the movie was about to be released at this moment, the film side was bare-chested and could not regret it. Regrets will not help. You can only announce the agreement and make another payment. Please ask Yu Siyang to cooperate with the film promotion.
Today Yu Siyang is no longer Yu Siyang of that year, he is now up! price! It's up!
The price has not risen even a little bit, and the value has increased several times. Besides, he also has a broker who knows "the price is high, sitting on the ground to pay back"-Wei Xiaofeng is well tuned, and the film side is angry with Luo Peng. One Buddha knows the other, the Buddha rises to the sky, calculates the past with the budget table, how can I control the announced budget within a reasonable range, and how much of the additional money can satisfy the other party and not let ourselves lose money.
Yu Siyang didn't know that Luo Peng was helping him to bargain for the funds of the management. He was criticized by Mr. Xue because he secretly accepted a character who needed to gain more than 100 kilograms of fat.
"It's not sneaky," Yu Siyang whispered. "Luo and Tang Hang both know."
"So, these two guys knew that you were going to take on such a role, but they didn't stop it." Xue Chengxiu was laughed at, a little scary, "What's the use of them both."
Yu Siyang hurriedly said, "I want to play this role, don't blame them, okay." He also held Mr. Xue's hand and shook.
"Stand up, don't be coquettish." Mr. Xue was almost cold.
Yu Siyang stood upright, but still held Xue Chengxiu's hand.
"It ’s very fat to lose weight and lose weight. Do n’t you know about gastroenteritis!" Xue Chengxiu learned that his stupid child had to gain more than a hundred pounds in just a few months. Fainted, "What role do you want to play so much?"
Yu Siyang said happily: "Police, undercover police, it ’s cool to save the world." Regardless of the age of a man, there is always a dream in his heart that "he is a superhero who can save the world."
Seeing his longing appearance, Mr. Xue really didn't want to spill the cold water of his stupid child, so he had to move the anger script, "Who writes the script, are you sick? The actor is a fat man of more than 200 pounds. Who would watch such a movie! "
Yu Siyang: "..."
Although he felt that Mr. Xue was unreasonable, he thought he was right. However, Master Yan said that Wu Wenjing must be a fat man. This setting is an important plot that cannot be changed. I really want to play the role of an undercover police officer. .
Justice, kindness, bravery and strength, even in the most dangerous place of death, never shrink back, never go forward.
This is a very charming character.
Looking at Yu Siyang's tangled expression, Xue Chengxiu sighed, "I'll let people contact Yan Haiqing."
"Well?" Yu Siyang asked, "Are you going to invest in this movie? I heard that there are a lot of capitalists talking to Master Yan."
"First inject capital to become the biggest owner of the film, and then let Yan Haiqing change the script." Xue Chengxiu Lengheng.
"Don't." Yu Siyang flew up and hugged Xue Chengxiu's arm. "I like this fat character." Let Master Yan change the script. Master Yan will definitely explode. When there is a conflict with Xue All right.
Xue Chengxiu was speechless for a long time, and flicked his forehead with his fool.
