MTL - You Don’t Understand The Pain Of Being Popular-Chapter 44 The forty-fourth day of the hit
The first hot comment: "There is no harm without comparison. Thanks to Yao Bianliang for making me realize how unreliable Yao Xinxin's drama is."
The second hot comment: "I saw the article on the marketing account, and thought that Yao Xinxin had changed her ways. I didn't expect that she could be called dedicated even if she shed a little sweat."
There are also many comments in the back, all of which are full of ridicule.
"Yao Xinxin, take a rest and stop struggling."
"Absolutely don't watch her brainless sweet pet drama, boycott Yao Xinxin and start smiling from me"
"Everyone watch Yao Bianliang's drama for me! That's true dedication and good acting skills."
Looking at these negative comments, Yao Xinxin turned pale. She was a little dazed and a little unbelievable.
"how so?!"
She originally thought that after working so hard and having such a good team, the direction of comments would definitely improve.
But now it seems that the situation has not only not improved, but worsened.
After looking through the comments of netizens and the comparison chart posted by the big V, Yao Xinxin finally understood the cause and effect of the matter.
"Damn..." Yao Xinxin's heart was bleeding, she was really panicking now.
The PR team is pressing the heat, but that's not the answer at all. If this continues, she will never even think about turning over in her life.
What should she do?
She really... has no chance?
"Xinxin, what are you looking at?" At this moment, a gentle female voice suddenly sounded from behind.
Yao Xinxin turned her head and saw a woman with a good face and a slender waist walking towards her in high heels. She brushed her long hair and sat down beside Yao Xinxin.
"Sister Wen, you are here," Yao Xinxin managed to suppress her emotions, but her fingertips were still trembling, "It's nothing, I just saw some comments from netizens."
Sister Wen's full name is Wenxuan, she is the first sister of Ansheng Entertainment's company, that is, the person who was sent by Lu Yanchen to play with Yao Xinxin.
She made her debut at the age of twenty, relying on a costume group drama, she became a front-line star, and received good resources along the way.
Although in recent years, several plays she acted in have been criticized, but as a senior who has been popular for several years, Wen Xuan still has great popularity and good reputation.
"Are you still worrying about those **** things?" Wen Xuan looked at Yao Xinxin, smiled and shook her head, "Don't worry too much, these are not what you need to pay attention to the most."
Yao Xinxin pursed her lips, a little puzzled: "Sister Wen, what do you mean?"
Wen Xuan has been in the entertainment industry for so many years, so she naturally has a deeper understanding of the rules of this industry.
She looked at Yao Xinxin and sighed slightly.
This child is still too young.
If you encounter a little setback, you can't bear it.
"Now you can see how popular your live broadcast room is, and how popular Yao Bianliang's live broadcast room is," she said.
Yao Xinxin paused, turned on the phone and checked the data.
It doesn't matter if you don't check, after doing this, she discovered an extremely shocking fact——
The number of viewers in her live broadcast room is actually more than seven times that of Yao Bianliang!
"There are so many more people?" Yao Xinxin was stunned.
"Is it strange?" The corners of Wen Xuan's lips raised slightly.
Although she didn't look at the specific data, anyone can guess this situation.
Most of the netizens were surfing the Internet, booing along with them, scolding Yao Xinxin's drama and praising Yao Bianliang's drama. But, will they really go to support Yao Bianliang?
Most likely not!
Even if a few people were caught by Amway, they ran to watch the show. When you experience the depressing and boring atmosphere, you have to quit within a few minutes.
There are really a lot of good reviews, but the amount of playback is really small.
"Redness is actually just an appearance. The most important thing is the traffic and the market," Wen Xuan said with a light smile. "How many popular dramas are not complained by the audience these days? As long as there is enough broadcast volume, we will be invincible."
Yao Xinxin was taken aback for a moment, feeling that she had grasped something vaguely, but she couldn't fully understand it.
Wen Xuan: "Actually, the audience who scold is not the same as the audience who watch the show. They scold as much as they want, and this does not affect our ability to make money from the huge market."
What Wen Xuan said was the truth. The audience is different, the market is naturally different.
In recent years, dramas produced by various assembly lines have emerged in an endless stream. If there is no market for these dramas and no dividends, why should directors, actors and investors flock to them and rush to shoot them.
In fact, Yao Xinxin also knows that Yao Bianliang's drama is too boring, there is no point of excitement or laughter, and the market must be pitifully small.
It's just that she didn't expect that her audience would beat Yao Bianliang in such a crushing manner!
This is just a live broadcast, with barrage, interaction, and entertainment.
When the work is officially launched, Yao Bianliang's drama is depressing and boring, without any commercial value at all, and the gap in the number of broadcasts between the two parties will only widen.
The corners of Wen Xuan's lips raised slightly: "Look, those people are clamoring to boycott your drama and support Yao Bianliang. But now, Yao Bianliang made a realistic work, and you made a pure What's the result of commercial works?"
"Your audience is still large, while Yao Bianliang's audience is still very small."
"This is reality."
Speaking of this, Wen Xuan seemed to think of her own past, clicked her tongue twice, her eyes were somewhat mocking.
Like the popular stars of their generation, who doesn't have a few masterpieces, and who hasn't played classic roles that impress the audience?
She herself has also been praised for her "reiki" and "high acting skills".
But now, it's not just a product on the entertainment industry's assembly line.
However, Yao Bianliang is not afraid of tigers as a newborn calf, thinking that he is special, even if he makes a film with no commercial value, he can still succeed.
What a joke.
What's the use of praise, can it be eaten as a meal?
"What Sister Wen means is that our drama has a lot of bad reviews, so that doesn't affect our ability to beat Yao Bianliang in terms of broadcast volume?" Yao Xinxin relaxed a little.
This was the only good news she had received during this period of time.
"But..." Yao Xinxin bit her lip, "Sister Wen, I have to rely on this script to improve my reputation. This is my last chance. If this continues, I'm afraid I'll never be able to stand up for the rest of my life."
Wen Xuan didn't take it seriously: "With traffic, are you afraid that you won't be able to get ahead?"
She paused, and then said: "Our script will definitely be popular in the market. When the show is officially launched, there will definitely be fans of the show who will fall in love with you because of it. The online reviews will not be one-sided."
Yao Xinxin pursed her lips tightly, but said nothing.
Perhaps for Wenxuan, if a drama hits the street, it won't have much impact. But her situation was different.
She was really a little scared.
Now there is a lot of scolding on the Internet, and everyone is mocking. If she still goes all the way to the dark, is there really a possibility of turning over?
I'm afraid there is little hope.
No, she had to find a way out.
Yao Xinxin's heart was tense, and before she could think about it, a new message popped up on her phone.
Those three clear big characters are extremely conspicuous - Yao Bianliang.
[Yao Bianliang: Sister, are you there? 】
Yao Xinxin: "..."
Yao Bianliang came to mock her again? !
Yao Xinxin was already a little desperate, but now her face was even more ugly, and she wanted to block Yao Bianliang with her backhand.
However, when she saw the message from Yao Bianliang clearly, the movements of her hands stopped slightly.
[Yao Bianliang: Yao Xinxin, does your public relations team have nothing to do with it? 】
[Yao Bianliang: There are so many ways to guide public opinion. Now, you are going to be ridiculed like a sieve, so you shouldn't act quickly. 】
———
In fact, not only Yao Xinxin was scared, Yao Bianliang was also a little bit scared.
According to the current posture, the whole internet is praising her!
Although it is expected that there are good reviews, and there are many dramas that are not well-received, but seeing such positive reviews, Yao Bianliang inevitably feels guilty.
The popularity is too high, if some viewers really watch her drama in order to support her, won't the number of broadcasts break through the line stipulated by the system?
Wouldn't it be worse if it fell short at that time.
"It's just pressing the heat, definitely not..." Yao Bianliang was a little anxious, "We have to think of other ways."
Yao Bianliang didn't believe that Yao Xinxin's team was so useless that they couldn't even come up with a better public relations plan.
But I don't know why, except for pressing the heat, Yao Xinxin didn't do anything else.
Is it because of the setting problem of the original author that the IQ of the characters in this book is not high?
Yao Bianliang was not sure either.
Now she only feels distressed: "We must guide public opinion."
Anyway, her goal is just the playback volume, so there is no need to consider other aspects.
As the saying goes, blocking is worse than sparse.
Since the public thinks that her drama is well-produced, but Yao Xinxin's drama is not deep, then she will follow the public's thinking!
Her drama by Yao Bianliang is indeed well-produced, but 90% of the content of this drama is too depressing and too realistic.
You can simply appreciate it as a work, but if you want to catch up with dramas and relax during the holiday break, there is no need to choose it at all.
Even after watching this drama, people will feel depressed and uncomfortable for a long time, and they can't let go of it for a long time.
—Wouldn’t it be possible to quickly dissuade a large number of eager viewers if these remarks are publicized?
Yao Bianliang asked cautiously: "System, this is not a violation of the rules, is it?"
The system paused for two seconds: "It doesn't count."
Indeed, 90% of the content of the play is very depressing, only the last one or two small unit plots are full of hope for the future.
These words are not deceiving the audience at all, because this is the truth.
Plan to pass!
Yao Bianliang heaved a long sigh of relief and finally relaxed.
She had to implement the plan immediately.
Time is running out, she must let the masses know the true face of the show and realize how unsuitable it is to watch during the holidays before the show is officially launched!
After clicking on the chat box, Yao Bianliang was about to send a message to Assistant Chen, asking him to give orders.
The few marketing PR people she had just hired came in handy.
"Wait, that's not right..." Yao Bianliang was typing halfway, but his fingers suddenly stopped.
She suddenly realized a grim fact—
She didn't leave enough publicity budget for herself at all!
According to her original thinking, the more publicity, the more broadcasts, she was stupid to spend money to make herself suffer.
However, the plan cannot keep up with the change.
Now that the situation is in crisis, she must launch new ideas on a large scale to guide public opinion.
At this time, a large amount of funds must be required.
Yao Bianliang: "..."
Unexpectedly, the problem turned out to be money.
However, thinking about it carefully, even if she reserved a budget for herself at the beginning, this amount of money is probably a drop in the bucket, and it is difficult to attract too many people's attention.
So, how about she post a Weibo on Yao Bianliang's official account and advise everyone not to read it?
As soon as this idea came up, Yao Bianliang denied it.
These days, one must not underestimate the rebellious psychology of the public. The speeches of passers-by and the speeches of actors themselves are completely different things.
If you see that the show is too depressing in the comment area, the audience may not watch it.
But if the actor himself said: "This show is too depressing, don't watch it for me. You can hear me clearly, don't watch it!"
Yao Bianliang can guarantee that within a day, there will be a bunch of rebellious people running to contribute to the broadcast.
The risk is too great, she can't afford to gamble.
"Host, why don't you change the plan." The system felt that this idea was no longer feasible.
Yao Bianliang stroked his chin with his fingers, pondered for a moment, and finally said slowly: "No, who said it won't work?"
It is true that she has no funds, but there is a person who has a lot of funds to squander.
With a smile on the corner of his lips, Yao Bianliang tapped the screen with his fingers and opened the chat window with Yao Xinxin.
She made that familiar opening sentence: "Sister, are you there?"