Reaching the age of thirty, my income randomly doubled-Chapter 509 - 308 Reservoir

The times are developing quickly.

From the advent of the mobile internet era starting in 2010, to the current undeniable rise of short videos.

It has only been a few years.

For Pingsheng, he had been dedicated to traffic management from an early stage.

It could be said that wherever there was traffic, there was his commercial company.

Yao Anni’s current achievements are not bad, at least she is quite satisfied with them.

But for Pingsheng, it was just so-so.

During the bonus period, one could earn tens of millions a month; once it was over, it might be just a few million left.

Most young internet celebrities are like this, they shine for a while, and afterward, they go back to whatever they were doing before.

That’s why he needed to plan ahead, creating a dual channel consumption market that integrates online and offline.

No matter what, the service trade is still the largest daily consumer goods market in the country. Stay updated with novelbuddy

Although traditional clothing fields have seen worse days with each passing year under the impact of the internet.

But that doesn’t mean there’s no opportunity for clothing stores.

On the contrary, the rise of short videos has given them a chance.

First of all, from a business perspective, the reason why online clothing stores can sell at such low prices.

The main reasons are a few, one being no storefront costs, and the other is many manufacturers directly connecting with customers.

Without middlemen making a profit, prices are naturally low.

Just these two reasons alone can eliminate all information asymmetry, shattering the numerous small or individually-owned clothing stores.

But it’s only the smaller merchants that can be eliminated this way.

Small business owners who have operated on Taobao know that the idea of there being no difficult businesses under heaven is just a joke.

Let’s say you want to sell a product, you must spend money on Direct Hit.

That is, pay-per-click advertising.

Only then can your product be displayed at the forefront of the customer’s view; otherwise, among thousands of products.

If you don’t raise your Direct Hit bid, no one will see your product at all.

Let alone selling it.

And Taobao’s pay-per-click advertising isn’t a post-transaction payment; instead, as soon as a customer clicks, you have to pay an advertising cost of one or several yuan.

This undoubtedly is a critical hit for small merchants; many of them selling a few thousand yuan’s worth per day.

Yet at the end of the month, they can end up losing tens of thousands, and that’s why.

Direct Hit and Baidu’s pay-per-click advertising are essentially identical.

Of course, it’s extremely beneficial for capital, because no matter if the customer makes a purchase or not, they still earn as soon as someone clicks.

This cost turned out to be far higher than general rental costs.

Direct Hit is also Taobao’s most profitable revenue tool.

It was probably around 2013 when you needed a starting capital of at least a million yuan to be suitable for major category entrepreneurship on Taobao.

Because you can’t even afford the cost of Direct Hit.

Offline stores have rent to pay, while online operations require you to burn money on pay-per-click advertising fees.

Online, one can directly connect with source factories; offline, after investing one billion, the expanded channels can even secure goods at the lowest price directly from those super-large factories based on order patterns.

Comparing the two, the costs are actually about the same.

The key is still the battle for traffic.

This is also the main reason why Pingsheng decided to invest one billion in Yao Anni. He had Teng You Media and Xin Teng Live Streaming in his hands.

The traffic he could provide was definitely much greater than the usual type of internet shops.

Taking all the above factors into account, he could operate a traditional clothing store.

And he could do it very well.

That is the influence of short videos; they will redefine traditional industries.

Perhaps in no time at all, all physical stores will need to integrate with short videos in order to survive.

Yao Anni’s online sales certainly cannot be abandoned; it just means walking on two legs.

It also requires combining with the development of offline stores.

Pingsheng talked with her for over an hour, as long as she decided to take this route, then he wouldn’t just provide money.

He would also allocate a very decent offline physical store management team from within the group to assist her.

For him, this was completely familiar territory.

After all, the enterprises he took public were basically all chain operation models.

Yao Anni was still quite excited, after all, once the one billion investment was allocated, she leapt to becoming a super startup in the fashion industry.

In the future, if she succeeded, she could even become the CEO of a listed company.

From a social status perspective, that was far beyond what a web celebrity fashion blogger could compare to.

After much thought, she decided to go for it.

As for the specifics of business operations, Chen Pingsheng didn’t say much because a team would later coordinate with her.

The core strategy was just four words: high quality, low price.

If these four words could be achieved, most traditional businesses could basically succeed.

His was no exception; it just required higher standards.

For instance, high quality meant comparing with all products of the same type.

And low price was not about competing with the clothing store next door, which would be meaningless, but about comparing prices across all channels, online and offline.

Only then could real customer recognition be gained.

Because nowadays, people are accustomed to checking prices online when shopping.

One billion wasn’t too much, at least for Chen Ping, that was the case.

However, for Zhou Ye and Meng Ziyi, who had just joined the group, it was still quite novel.

After all, they witnessed the birth of a mega project over the course of a meal.

How could it not be novel?

Updat𝓮d from freewēbnoveℓ.com.

Stars, to some extent, are just tools for capital to obtain traffic.

In the afternoon, Tong Zelan and Shen Nanpeng came over together again.

Both were towering figures in Magic City, and whatever they discussed together would not be trivial matters.

Shen Nanpeng had the title of "venture capital deity" within the country, and he had also migrated to Singapore.

He had deliberately kept a low profile in his country recently, with much intention of exiting the public’s view.

Tong Zelan was different, though. She didn’t need to migrate, but her investment companies were all established overseas.

Held by overseas groups.

Whereas Chen Pingsheng chose to closely follow the national strategy.

Three different paths in seemingly different directions, but they were all to avoid some unpleasant matters.

The domestic economy was in a period of transformation, and while housing prices might not be at their historical peak, they weren’t too far off either.

Many wealthy people had realized this.

Therefore, there were increasing international reports of "Huaxia Aunties" speculating in gold everywhere.

In reality, it’s mostly the wealthy class; they believe that putting more money into the real estate "reservoir" is no longer safe.

That’s what led to the news of overseas aunties buying up an entire bustling street’s worth of gold shops.

And such news kept emerging.

A number of wealthy natives were gearing up to shift their money into hoarding gold, inevitably leading to a long-term rise in gold prices.

For ordinary people, this was a great piece of news for making money, but not so for them.

The gold market was still only bearing a very small portion of the overall capital, and another wave of the wealthy were preparing to flood into Vietnam. With the current model of property speculation, they planned to join forces to drive up property prices there.

Back in 2014, the Vietnam National Assembly had amended the Housing Law, lifting restrictions on foreigners buying houses.

The only two conditions were that foreigners could only buy one unit in a residential area and property rights lasted for only 50 years.

However, marrying a local woman could change that to permanent property rights.

With the cunning of Huaxia people in property speculation, these two limits were almost as if they didn’t exist.

When Huaxia houses can no longer serve as a capital "reservoir," do you know how great the impact would be on neighboring countries?

Take current Vietnam for example; ever since Huaxia speculators entered, local city housing prices have started skyrocketing.

In Ho Chi Minh City, prices soared from an average of three to four thousand to more than ten thousand in just about a year.

And some luxury houses even surged to forty to fifty thousand per square metre.

You should know that the local average salary is less than two thousand, yet housing prices have risen forcefully to fifteen to twenty thousand.

Work for a year without eating or drinking, and you could afford just 1.5 square metres.

As speculators’ fortunes skyrocketed, they drove even more speculators to flood in.

This is the impact on some surrounding markets after the turning point in Huaxia’s real estate market.