Rebirth: The Ascent of a Socialite-Chapter 638 - 259: Shang Yin’s Love (Part 2)
"Once Su Hang and the other family’s marriage alliance is formed, they will double down on suppressing us in both the service and consumer sectors. Pello, did you hear what I said?" Wen Maixue’s voice interrupted Pello’s thoughts.
"Let’s do it this way, make sure the procedures are thoroughly handled," said Pello, being particularly perturbed by the words ’marriage alliance.’ The room filled with various scheming thoughts felt oppressively heavy. Just as Pello was about to step out, Chang Chi came in with medicine and warm water.
Wen Maixue instantly stopped speaking. Shang Yin was somewhat displeased with her reaction; Chang Chi was about to get married, and he didn’t wish to keep her in the dark about everything in the future.
"Xiao Chi, we’re planning to poach talent from Espr, do you have any objections?" Shang Yin bluntly asked, causing Wen Maixue to grumble quietly to herself.
"Even Mr. Pello has no objections, what other objections can I have? I’m almost married to the Shang surname. The matters of the Su Family have nothing to do with me. I won’t forget that my mother was sent to prison by them," Chang Chi said with a smile, handing over the medicine to Shang Yin.
Her casual remarks sparked a sense of division in Wen Maixue’s heart, "It’s urgent, I’ll handle this matter right now." Wen Maixue wanted to see how Espr, with its popular sales, would win back consumers when there was nothing to sell.
The recent "double cruise ship proposal event" was slowly being forgotten, and Su Ziceng was not in a hurry to clarify her feelings at the moment. Taking advantage of the soaring sales of Espr in Mo City and Bianjing City, and with the support of Su Qingzhang, she seized the opportunity to rapidly open over fifty specialty stores nationwide, like a fully powered motor leaping into action, only slowing down in early February.
"We should consider hiring more workers near Mo City," since Lin Ying accepted the suggestion from Su Ziceng and the others to set up factories in Country Z, she has been traveling around the country with Su Ziceng, selecting store locations and recruiting staff.
Months went by, and both she and Su Ziceng had lost a lot of weight, which made Jim incredibly envious. Jim, in charge of public relations and socializing, gained visible "love handles" after over half a year in Country Z. Helpless, he had to part with his beloved Versace and opted for the "locally produced and sold" Espr.
"The main workforce in Mo City comes from the Sixth District. Recently, due to Espr’s large-scale recruitment, the basic wage in Mo City has been driven up. As a result, the municipal government, supported by several enterprises, has already warned us once," Sister Mu was in charge of overseeing the headquarters in Mo City. The division of work among the four was very clear, and their opinions were mostly aligned. Often a single conference call could decide a store’s entire process from location selection and staffing to opening.
"Then we should temporarily slow down the store opening trend and just use the existing production scale in Mo City to hold the fort," Lin Ying said while desperately trying to squeeze any excess fat from her waist in front of the mirror. She hadn’t walked the runway in a long time, yet she was getting thinner by the day, which nearly killed Jim.
Running the business was apparently a thousand times harder than modeling. Recently, she received an invitation to Paris Fashion Week, but she had to painfully decline it due to Espr’s new store opening.
"We can slow down domestically, but ladies?" Jim preferred to be treated as one of the girls by Su Ziceng and the others. His old grievances with Sister Mu also gradually smoothed over through the process of managing Espr.
"Isn’t it time we expanded abroad? I think this is exactly what Ziceng is suggesting," Sister Mu understood Su Ziceng very well. Just last month, she had Qiu Zhi, who is far away in the United States, use the internet to gather a large amount of data.
"The internet is really a useful thing. Compared to the nascent internet environment in the domestic market, the information collected by Qiu Zhi is absolutely firsthand. Our competitors definitely don’t have access to this information," Su Ziceng organized the data into categories and distributed it to the other three.
"Our base, the United States? The debut stage, Japan? Europe? Brazil, Russia, South Africa, India?" The group could understand the rationale behind choosing the first few countries; you rise from where you fall. Espr’s revival in the United States serves as compensation for Jim’s long-held wish. No wonder Jim’s eyes reddened with excitement as soon as he saw the expansion plan.
When Melin walked the runway in Shibuya, Japan, the local response was positive, so opening a store there involves low risk and high profit potential. Europe is the birthplace of fashion, and Espr seizing the market there would bring a spectacular fashion counter-attack.
"Russia, Brazil, Russia, and South Africa will become the world’s most emerging markets in the next decade, much like Country Z," Su Ziceng stated with conviction, dissuading any doubts from the others.
"Let’s split up and inspect the target markets, then assign local consulting firms to conduct research. Considering our manpower and energy issues, for design and preparation, I think we should entrust Europe to Master Rang and his wife. As for Japan, which Lin Ying is familiar with, leave it to her. The United States will be the responsibility of Director Jim. After Melin returned to the States and reformed, she’s now studying at a fashion school in New York, so you can ask for her help if needed. I proposed the emerging markets, so I will take full responsibility for them, and Sister Mu will monitor the domestic market trends." Su Ziceng’s brain rotated at high speed, issuing instructions without missing anything.
After listening to her, the other three exchanged glances, wondering, "Is this still the Su Ziceng we know?" (To be continued. If you like this work, we welcome you to Qidian (qidian.com) to cast your recommendation ticket and monthly ticket. Your support is my greatest motivation.)
