Reborn: I'll Never Fail My Childhood Sweetheart Again-Chapter 240 - 108: Opening Day Results, Profit Surpasses Ten Thousand!
On the first day of the New Era's opening, there was quite a crowd, with a lot of college students coming for the buzz, but the actual number of computers configured wasn't as high as expected.
In total, only about a dozen computers were sold, including three already arranged by Zeng Kaiping, Luo Xi, and Ding Linna for friendly support, all counted towards Liuu Wanyin's performance.
The class belle and Nanaz came to help, but they got roped in by freeloaders, with no paycheck, just two lunch boxes to seal the deal.
The two ladies didn't get a commission, so performance wasn't useful, naturally, they helped Liuu Wanyin.
As for Zeng Kaiping's computer, it was indeed Su Zelin's idea, having him order from Liuu Wanyin on the opening day to boost her confidence.
Su Zelin also shone, securing a few orders, mostly from girls.
Under the intense verbal onslaught from the freeloader, with flowery rhetoric, the girls who initially intended to compare options at the computer city inexplicably placed orders, as if under a spell. Yet, they didn't regret it, the handsome store manager was so slick, even with another chance, they'd probably be swayed again, willingly placing orders.
In business, service is crucial.
In the future, countless enterprises even base themselves on service, considering it the lifeline of the company.
With technological advances, many products' competitiveness is similar, so differentiation must be reflected in the service.
If your service is assured, consumers will feel happier and perceive your company as more reliable, naturally returning for more and possibly becoming fans.
Su Zelin's formidable performance also earned the complete respect of the other employees, especially those who witnessed the freeloader's astonishing marketing tactics firsthand.
While guiding customers, the store manager's role didn't provide any advantage, he merely used his eloquence to secure those orders.
With such tactics, who would dare say he's unfit to be a store manager?
This is also one of the reasons Su Zelin, as the store manager, personally participates in store affairs — to set an example for others.
Selling over ten computers on the first day isn't that bad.
With the foot traffic and market size at the computer city, some shops struggling would only manage to set up one or two computers in a day and still make a profit.
In this era, the profit margins on digital products were extremely high, even a computer with the lowest configuration would yield at least five to six hundred in gross profit, and more expensive ones could exceed a thousand. With high margin brands, sellers could even secure up to two thousand in gross profit.
Moreover, aside from the dozen computers, a few MP3 players were also sold today.
Digital stores don't just sell computers; even at the computer city, many stores dabble a bit into the digital realm, like selling MP3 players along with computers.
The main sellers were local brands like Aigo, Newman, Teclast, and Onda; iPods and high-margin brands were too expensive, so Su Zelin didn't stock them.
What's left is a plethora of accessories.
The profit from these accessories shouldn't be understated either.
A mouse pad or CD that costs a few cents can be sold for a few bucks, which is multiples, if not ten times the profit, and they have high demand with large sales volume!
Today a game fanatic snapped up twelve game discs in one go.
He bought quite a few CDs and was familiar with the price; New Era had a promotion, buy five get one free.
Even without the freebie, the price was fifty cents cheaper per CD than outside at the computer city, so seeing such a bargain, the game fanatic couldn't hold back, grabbing twelve discs to start, figuring he could play them slowly later.
Of course, what he didn't know was, from these twelve CDs, Su Zelin made dozens of bucks.
You think you got a deal, but the store never loses out.
Which is why the computer market in the early 2000s was so booming, all the early players in this field made a killing, for good reason.
Before Taobao's inception and online shopping becoming trendy, whether it was computers, phones, digital cameras, or these peripheral products, the profit margins were staggering. Moreover, since these items were newfangled with a high investment demand, the number of entrants wasn't that many yet, the market hadn't reached saturation, allowing for years more of profit.
In the future, when Taobao emerges, the profit margins for digital products sharply diminish, competition becomes fierce, and many computer and phone shops will be weeded out, leaving those service-based stores to survive. This is why Su Zelin insisted on prioritizing service from the start.
The gross profit for the day has already exceeded ten thousand, more than enough to operate the store and remain profitable.
The store isn't located in the popular commercial district on campus, with low rent to begin with, plus the vice dean's wife had Dai Chuangxing secure the most favorable lease terms.
At this time, real estate wasn't being speculated, so there was no yearly increase in rent. It was these terms, at least for a four-year lease, and as long as Dai Chuangxing remained the vice dean, renewing at a low price after Su Zelin graduated wouldn't be an issue.
The lease even waived the first three months for renovation.
In fact, the digital store was finished renovating in just over a month, effectively saving a month and a half's rent.
Currently, labor costs in the country are low, even in the provincial capital Lin'an, average working-class employees earn only four to five hundred a month. Despite having quite a few student employees, the expenses remain manageable.
Moreover, the employees' wages are primarily tied to orders; as long as more orders are made, Su Zelin doesn't mind paying them more.
The more the employees earn, the more he earns as well, which is a delightful thing!







