She Only Cares About Cultivation-Chapter 909 - 822: Famine Era 63
In essence, her starting point was higher than those vendors on the street, but with a storefront, she could sell clothes at higher prices.
A sweater purchased for 45 yuan, she could sell for seventy or even eighty, but on the street, you can only sell it for fifty, or at most sixty yuan.
A cashmere coat, bought for seventy to eighty, could be sold for 120, if you sold it for 100 on the street, people would think you’re out of your mind.
If they had that money, they’d go to the department store, who would want yours?
But with a specialty store, once the lights are on, and a model wears it, with matching shoes and bags, the effect is evident.
Selling clothes in line with the season, in order not to keep inventory, discounts are given at the end of the month based on stock. The prices in the specialty store are fixed, at most, you’ll get a buy-more-get-more deal, or receive small gifts. The belts, scarves, wallets, socks, underwear bought all come into play.
Also, Ye Huan would claim, find someone to design promo flyers, or before each event, distribute some flyers. So that people wouldn’t just throw them away, she would offer five yuan off with the flyer, all in all, the stimulative consumption concept never fails. In front of the unchanging department store businesses, [Huan·Yan], with its own charm, managed to establish itself in Wangfujing within just three months.
The better the clothes sold, the more often she traveled to Guangzhou. Once a week was already the limit, after all, it’s over two thousand kilometers from Beijing to Guangzhou, at least half the time was spent on the road. She even thought taking a day to rest locally was tight on time, mostly it was a round trip the same day, saving on accommodation expenses.
She always took the hard seat, never bought a sleeper ticket, even if she wanted to, she couldn’t get it. Without an organization, no special channels, they wouldn’t sell it to you.
Fortunately, there was always a seat available in hard class, she could always sit, but she had to eat well. Even if munching on cornbread each time, she would get some beef slices to eat with it, or had salted duck egg, tea eggs alternately. In this era, instant noodles and such were rare, most people couldn’t even buy them. With her space, any food was convenient.
She thought her eating was already high-profile enough, yet this middle-aged man by the window in her row, boarded the train with a roast chicken. The aroma was stimulating enough to make nearby passengers gulp continuously. Directly across was even a small child, but the man did not care, eating heartily, sucking bones, and gnawing meat. Honestly, if she hadn’t stuffed something in her mouth, the fragrance would make her swallow too.
How could the young boy endure such temptation? He kept asking his parents for meat, in this situation, his father could only carry him elsewhere, preventing him from seeing. From their attire, they didn’t seem like people who could afford roast chicken, so he quietly comforted his son, promising to buy something when they get off.
At this point, people around started to look down on that middle-aged man, seemingly using their eyes to scold him for not sharing a bit with the child. Even if not them, at least let the child have some.
Ye Huan didn’t agree with this. Firstly, it was his own food, he could give if he wanted, there’s nothing you can do if he didn’t. You can’t morally kidnap.
Just as she ate her tea egg here, the woman opposite constantly watched her. She pretended not to see, ate her own food, and didn’t take advantage of anyone.
All her goods were shipped by freight, so she was only carrying a bag here. Apart from daily necessities, she didn’t even have money, traveling light was much more convenient than for anyone else.
Now that individual enterprises were allowed in ’83, many people were secretly engaging in speculation prior to that, buying Southern goods and selling them in the Northern, then taking Northern goods to the Southern to sell. They passed their days regularly on the train, but this was risky, so they often got caught. Unlike her choice of timing, which was perfectly legal.
The reason she chose to take early retirement now was that these recent years were the best time to do business, a rare opportunity not to be missed.
Actually, whether it’s reselling clothes, electronics, snacks, building materials, home decor, or even real estate after ’85, they all made a lot of money. 𝒇𝒓𝙚𝒆𝔀𝓮𝓫𝒏𝓸𝙫𝓮𝓵.𝓬𝙤𝙢
The precondition is, you have to be sincere and hardworking, doing business with integrity as the foundation. If you start out by being sly and opportunistic, well, sooner or later, no matter how big and powerful you become, you’ll meet your water wheel.
