She Only Cares About Cultivation-Chapter 914 - 824: Famine Era 65 (A Prosperous Year of the Ox)
After the fashion store’s business stabilized, during her free time, Ye Huan would design her own clothes, make them herself, and then hang them in the store. If someone liked them, she would customize them according to their measurements. Of course, for this, she also purchased quite a few high-end fabrics.
Basically, the store’s business could be managed by the three sales assistants. Besides purchasing goods, she spent the rest of the time sketching out the ideas in her head, outlining them into drawings, then coloring them, and pondering over a series of complex processes such as what kind of fabric, buttons, and lining to use.
She had thought it through; before she gained enough strength, she would focus on retail. When she had enough capability in the future, she would find some tailors to start mass production based on her patterns.
In March 1984, after all the winter designs were discounted and sold out, on April 1st, new designs were launched. Although March’s profit was not as high as the five to six thousand before the New Year, it still netted a profit of over four thousand yuan. Earning over four thousand yuan in a month, in an era where the average salary was not even one hundred, was indeed quite impressive.
In April, she designed several dresses that were different from the blouses of this era. Instead, she selected fabrics that met her requirements and aesthetic from existing materials, then added simple embellishments, focusing mainly on a simple and conservative style, complemented by a pastoral and playful style. To match these outfits, she also specially designed two pairs of shoes.
She went to several shoe factories in Wenzhou, found some retired master craftsmen, and paid processing and production fees to have nearly thirty pairs of women’s shoes custom-made.
At the beginning of May, as the weather warmed day by day, she placed the finished clothes, along with matching bags and shoes, in the transparent display windows.
As a result, just after putting them up, someone was attracted inside.
After a curious look, they quickly asked to try them on. This time, Ye Huan personally attended to them because she wanted to understand customer requirements and feedback first-hand.
The result was that once these designs were worn, they looked surprisingly good, especially the effect of the embroidery on the white floral long dress, which was like a fairy among flowers.
"This dress is simply beautiful, I love it! How much is it? And this bag, so small and exquisite, the color is just right for summer. The airy shoes also look better than those displayed in the department building. No wonder people say the clothes in [Huan·Yan] are good-looking. I didn’t believe it before, but this time I do."
Being so praised, Ye Huan was very happy. As the designer of this dress, she walked back with a smile to explain.
"Miss, you really have an eye for beauty. This dress is the first piece of this design I made. When you walk on the street, no one else will have the same dress as you. I personally designed and made it. Look at the embroidery on this, it’s authentic Su Embroidery. The neckline, the lining, all have our Huanyan brand tag, and every tag is embroidered by me. Your figure fits this dress perfectly, as if it was made just for you. If you let your hair down and braid it into a nice hairstyle, it would make you look even more like a goddess."
In this era, perming hair is popular, but the permed look is especially old-fashioned. Girls at eighteen or nineteen are at an age where they love beauty. She was very grateful she didn’t follow the trend, so she pulled her to sit down, in front of the mirror, and taught her several updos. As soon as the hairstyle changed, she looked prettier and her temperament immediately transformed.
Even without makeup, natural beauty is true beauty, and Ye Huan also preferred this zero-additive beauty.
After her persuasive efforts, not only did the girl buy the entire set including the dress, bag, and shoes for 188 yuan, but was also informed that if she could bring someone over and place a new order, she would be given a small gift like a scarf or wallet, and would receive a ten percent discount for future purchases.
Because the hairstyle Ye Huan gave her was so pretty, wearing the white dress highlighted her charm, making her instantly look elegant and refined. So despite the price of one hundred and eighty-eight, she still went home to fetch the money to purchase it.
With the first transaction completed, subsequent orders came in quickly. The custom-made clothes also became the soul of everything in the store, naturally becoming the most expensive items there.
However, at the same time, the energy and time she needed to spend also gradually became insufficient.
In April, the store’s profit reached six thousand, and in May alone, just such orders alone were more than twenty or thirty, not to mention the goods that came in. Those who couldn’t afford custom clothing just bought the store’s ready-to-wear, making May’s orders reach eight thousand yuan.
