Super Rich from Winning a Lottery-Chapter 363 - 249: Beaten Right at Our Doorstep (3)

The competition is quite fierce. We not only have to compete with local dining companies but also with large national dining chains.

"Hai Li Lao is opening a store in Shenzhen, directly competing with our Chuan Yu Restaurant!" Li Sisi said with some concern.

"Hasn’t Hai Li Lao already been competing head-on with Chuan Yu Restaurant in major cities across the country?" Yi Anguo smiled and said.

"Can the competition in other cities be the same as in Shenzhen?" Li Sisi said discontentedly.

"Shenzhen is the stronghold of our Chuan Yu Restaurant, and now they’re at our doorstep. Do you think I can feel comfortable about that?"

Yi Anguo, of course, was also aware of Hai Li Lao’s plans to expand into Shenzhen, but he didn’t take it to heart.

Hai Li Lao is an established restaurant chain, founded much earlier than Chuan Yu Restaurant, back in 1994.

By 1999, it had already begun expanding from Sichuan and Chongqing into Chang’an City, and later gradually entered Central China City and Magic City, and Beijing for development.

By 2007, they had already started preparing for overseas expansion.

This year, the number of Hai Li Lao outlets has exceeded 50, and they operate through their direct outlets.

In terms of the current number of outlets, Chuan Yu Restaurant now has twice as many as Hai Li Lao.

Hai Li Lao is a restaurant specializing in hotpots, mainly featuring Sichuan and Chongqing hotpot. Although Chuan Yu also offers hotpots, it focuses on comprehensive development, where customers can choose to have hotpot or not.

Besides hotpot, Hai Li Lao also offers other dishes like stuffed tofu, smashed cucumbers, and mango sticky rice. However, people go to Hai Li Lao primarily for the hotpot and its services.

Although there’s competition between the two, the competition is actually not that intense. Chuan Yu Restaurant relatively has more advantages.

"Competition is inevitable. With so many dining companies nationwide, even without Hai Li Lao, there would be Lake Li Lao, River Li Lao. Just because Shenzhen is Chuan Yu Restaurant’s stronghold, you can’t stop other dining companies from opening and developing there, right?" Yi Anguo said helplessly.

"Other dining companies are other dining companies, but this Hai Li Lao is different, isn’t it?" Li Sisi said.

"No way! I want to encircle and suppress them with all my might before Hai Li Lao can find a footing in Shenzhen. Wherever they open a Hai Li Lao, I’ll open two Chuan Yu Restaurants next door."

"No, I won’t open Chuan Yu Restaurants next to them, I’ll open Chuan Yu Hotpot shops directly. If they’re called Hai Li Lao, maybe I should open a Shenzhen Lao; what do you think?"

"I will not only compete with them on service but also on price, wage a price war, let them suffer losses continuously, and finally voluntarily withdraw from the Shenzhen market."

Li Sisi’s words were clearly spoken in frustration. Yi Anguo shook his head and said: "It’s okay to open a few more chain stores in Shenzhen, opening a hotpot-focused Chuan Yu Hotpot is also fine, but as for waging a price war, such evil competition is completely unnecessary."

"Hurting the enemy by a thousand means damaging yourself by eight hundred, why bother?"

"The dining market in Shenzhen is so big, and you want to completely dominate it? That’s not possible."

"It’s okay to hold some promotions and let people benefit a little bit, but malicious price wars are totally unnecessary."

Li Sisi said depressingly: "You don’t care at all about the business of Chuan Yu Restaurant. Even when competitors are at the doorstep, you remain indifferent, as if Chuan Yu Restaurant is not yours, and it has nothing to do with you."

"How can I not care at all about Chuan Yu Restaurant? I believe in you, support you. I trust that you can lead Chuan Yu Restaurant to develop even better." Yi Anguo said with a wry smile.

"Actually, there’s no need for you to mind at all. Let a Hai Li Lao hotpot shop come to develop in Shenzhen, just focus on managing your Chuan Yu Restaurant well."

"The national market is so big, and our Chuan Yu Restaurant has only opened just over 100 stores. Even if it expands to over 1,000 stores, it still can’t fully satisfy the national market!"

"Our current goal is to accelerate growth, speed up our national market layout, open more chain stores, and also go international to open overseas chains, develop the overseas market."

"For example, we can choose to start in Singapore, where 70% of the population is Chinese. Our Chinese cuisine will surely have a great market in Singapore."

"We can also expand into Southeast Asian countries. There are also many Chinese and overseas Chinese in Southeast Asian countries! Chinese cuisine will definitely have a great market in Southeast Asia as well."