This celebrity became even more popular after being exposed of having multiple girlfriends-Chapter 100: Giving the New Spokesperson a Performance Card

Chapter 100: Chapter 100: Giving the New Spokesperson a Performance Card

After all, they were the first brand to seek his endorsement after the "collapse."

Wu Mu felt that he still needed to show everyone a demonstration of effectiveness.

With two Performance Cards worth ten million each, he could help boost the brand’s sales and let everyone know he still had "fans"—fans who actually paid up.

That way, maybe he could even coax other brands to come knocking, and those who had wanted to terminate their contracts might reconsider.

But since he was using Performance Cards, discounting his own endorsement fee would be a major loss; he had to symbolically tack on one million at the very least.

After all, with the two Performance Cards in play, most of the endorsement fee would come back instantly. It would be like signing him for two years at six million—a definitely advantageous deal.

After stating his terms, Wu Mu put the matter out of his mind, played with his phone for a while, played some games, and then went to bed.

But Rouyun Paper Factory, upon receiving Duan Ming’s new terms, found it a bit hard to sleep.

...

At Rouyun Paper Factory, the factory director Zou Dezhong received a call from the operational manager and furrowed his brow, pondering whether they could agree to these terms.

After much contemplation, he was indecisive.

The price was still a little too high. They weren’t afraid of the high cost per se—they could afford the twenty or thirty million—but paying such a high price and then seeing no results would be a considerable loss.

After mulling it over, Zou Dezhong simply asked his son Zou Xing, who was a manager in the factory poised to take over the business, "Ah Xing, what do you think about this?" freeweɓnovel.cѳm

What do I think?

Zou Xing immediately responded unabashedly, "How could we possibly agree to such a price? Has he gone mad for money or what? Isn’t this a million higher than his previous price?"

That’s just damn extortion!

So, after your house collapses, your value goes up, huh!

He wasn’t in favor of hiring Wu Mu as an endorser, to begin with. After all, could a young person like him be unaware of Wu Dog’s online reputation?

Hiring such a repelling person to represent their factory, wouldn’t it backfire?

But his father insisted, and he could only reluctantly accept it.

He thought that Wu Mu, upon receiving their endorsement offer, would surely be thrilled and immediately agree.

But who could have predicted that the damn dog would turn up his nose and even ask for a raise!

Does that damn dog have any idea of his own predicament?

He had a house collapse like that, and other brands were all clamoring to terminate contracts, and now he finally had a new brand approaching him. Shouldn’t he cling to it like a lifeline, instead of hiking up the price?

Is this reasonable at all?

Zou Dezhong also found it quite unreasonable.

But what could he do if the other party insisted on raising the price?

If it had been before, he would definitely not have agreed to such conditions.

But now...

Zou Dezhong sighed inwardly, knowing his own family affairs. Rouyun Paper had been experiencing a decline in revenue for three to four consecutive years.

Five or six years ago, their brand could still maintain a foothold in the market with their reputation and quality, sustaining a certain market share.

But with the economic downturn in recent years, the entire market had entered a stage of downgrading consumption. Brands like theirs, which relied on reputation and quality, were undoubtedly hit the hardest.

The leading brands in the industry continued to increase their marketing investments. With somewhat outdated thinking and not being savvy in marketing, he was falling even further behind.

Even after blindly setting up various social media marketing teams, they still couldn’t reverse the downturn. In the current situation, refusing to change meant slow death.

The idea to invite Wu Mu as their spokesperson came after a recent dinner party when he heard Jiang Nantian mention Wu Mu’s interesting stories of selling products.

Buy from Jiang Nantian and then resell at ten times the price, still in short supply?

Who wouldn’t be envious of that!

Zou Dezhong was immediately intrigued by the thought that perhaps having Wu Mu endorse their factory could produce some effect.

After thinking it through, he didn’t rush to approach Wu Mu right away; instead, he started doing market research.

The research seemed to show promise.

He had assumed that those who bought Wu Mu’s products were just like what Jiang Nantian described—fanatics of Wu Mu rushing to make purchases.

But after a thorough investigation of Wu Mu’s clientele, he wasn’t sure how many were actual fans, but surprisingly, a significant portion were just people who thought Wu Mu’s image was attractive, which led them to believe the products were high-end and exquisite, prompting them to place orders.

Just a face that makes people think the products are high-end and exquisite?

He wasn’t blind and could see that Wu Mu had an exceptional image, but could relying solely on that image really have such an effect?

For this, he specially made a batch of samples with Wu Mu’s image and went around asking people for their opinions. Unexpectedly, quite a few people said they liked the look, that it was eye-catching.

This spurred him into action, leading to contacting Wu Mu for an endorsement deal.

But he really hadn’t expected that after the house collapse, the endorsement fee would actually increase.

Twenty-six million...

After some deliberation, Zou Dezhong made up his mind decisively, "Sign it! Only twenty-six million, we can afford the loss."

...

Wu Mu was somewhat surprised to receive the news that Rouyun Paper wanted to sign the contract. Was this brand so bold, willing to sign him even after he raised the price?

Duan Ming was even more puzzled. What the hell was going on? Before Wu Mu’s downfall, with the company’s marketing support, the endorsement fee was twenty-five million.

Now, after the collapse and without any company marketing, the endorsement fee actually went up by one million?

Way too bizarre, man.

Wu Mu quickly signed the contract with Rouyun Paper—an after-tax endorsement fee of twenty-six million—and according to the previous agreement, he kept all the money without any company taking a cut.

After the new endorsement contract was signed, the next few days involved shooting commercials and various promotional materials.

Once all that was done, Rouyun Paper finally announced Wu Mu as their new spokesperson.

Wu Mu also announced it on his Weibo account.

Under the new Weibo account, his following of over one million instantly generated dozens of comments with the new post.

"Wu baby’s new endorsement, I’m going to buy so much!"

"Yay, Wu baby’s first endorsement after such a long time!"

"Ha ha, a brand finally recognizes Wu Mu’s excellence."

All comments from his fans.

Hmm, new fans garnered after the collapse.

After all, he had so many reputable songs and eye-catching performances on shows; no matter how severe the collapse, he was bound to attract some new fans.

Some came for his show performances, and some simply for his looks.

To be honest, Wu Mu wasn’t too fond of them.

These people calling him "Wu baby" made him feel weird.

He thought even "Wu Dog" sounded better.

He didn’t need any fans at all. He was content to shear the sheep with his Performance Cards, but the thought of rallying his own fans to buy products didn’t sit right with him.

Luckily, these people were still an extremely small fraction. His anti-fans still held absolute dominance.

In just a few minutes, his anti-fans took the stage.