Urban God-level Youth-Chapter 343 - 345 Advertising Promotion
Chapter 343: Chapter 345 Advertising Promotion
A few people were all sitting on the sofa, watching TV.
It was now 6:55 PM, and what was broadcast on TV was Satellite Channel One.
At around 6:59:55 PM, the commercials for Jiangshan Roasted Duck and Xinghui Wine aired.
The commercial showed a round table, on it sat a golden-brown Jiangshan Roasted Duck, still steaming, alongside a bottle of Xinghui Wine and a wine glass.
Zhao Yuying sat at the round table, tearing off a duck leg to eat, then elegantly sipping a small mouthful of Xinghui Wine.
“Eating Jiangshan Roasted Duck, how could one not drink Xinghui Wine?”
After Zhao Yuying finished speaking, the scene switched to a group of elderly couples, who in unison declared, “Eat Jiangshan Roasted Duck, drink Xinghui Wine.”
In the end, a synthesized male voice boomed powerfully, “Eat Jiangshan Roasted Duck, drink Xinghui Wine!”
The commercial was only fifteen seconds long, quite brief, but it was quite good.
Qin Hao nodded in satisfaction, it met his expectations.
Zhao Xingbo said with a smile, “Not bad, this commercial is pretty good. Eat Jiangshan Roasted Duck, drink Xinghui Wine.”
At this time, the number of people seeing this news was at least in the tens of millions.
Zhao Yuying’s official website also updated a message at the same time, the content being about her endorsing Jiangshan Roasted Duck and Xinghui Wine.
In the end, Zhao Yuying also tagged the official websites of Jiangshan Roasted Duck and Xinghui Wine.
She had over seventy million followers online, a truly horrifying number.
The moment she posted, tens of thousands of people liked, commented on, and shared the post.
Meanwhile, the official pages for Jiangshan Roasted Duck and Xinghui Wine saw a crazy increase in followers, quickly surpassing fifty thousand.
Originally, the official Jiangshan Roasted Duck page had tens of thousands of followers, but with the promotion from Zhao Yuying, it might break one hundred thousand tonight.
The commercial ended and the news broadcast began.
The seven o’clock Satellite Channel One news broadcast was a must-watch program for many people.
Because the seven o’clock news segment is known as the “national spokesperson,” the “compass of public opinion.”
It is the most authoritative and credible mainstream media.
Issues regarding politics, people’s livelihood, and world news were the focus of many people’s attention.
Government officials and corporate executives would watch this news broadcast, as it served as a weather vane for future policies.
The news broadcast also highlighted the new cancer medication, with the government and pharmaceutical factories now producing it at full capacity.
All top-tier hospitals in major cities have begun sales, and all patients are able to purchase it.
However, there was still some supply shortage, and the country had already collaborated with some private pharmaceutical factories to jointly produce cancer medication in hopes of supplying top hospitals across the nation’s cities in the shortest time possible.
The news detailed the cancer medication developed by Xuan Country, particularly its medical properties.
It completely surpassed those so-called cancer drugs from abroad and was much cheaper, whereas foreign cancer drugs cost at least tens to hundreds of thousands.
From this, Qin Hao could see just how terrifying the profit margins were.
The cost of those foreign cancer drugs was probably not high, and yet they were sold outside their country with profit margins several times over, simply terrifying.
Qin Hao could have kept the operation rights for the cancer medication in his hands to earn high profits.
But he did not do so, transferring not only the research and development technology to the state but also the operating rights.
Because he knew only in this way the public would get the most direct benefit in pricing.
Some money can be earned, but some should not.
Afterward, the news broadcast announced a list for deep reforms, which to the average citizen might go in one ear and out the other.
But for many companies, this was a massively important piece of news.
Especially for companies that were not at an advantage in certain areas, they had to be ready for the impact of foreign enterprises.
…
This night was a sleepless one for many companies.
Jiangshan Dayuan Wine Group.
Upon seeing the advertisements for Jiangshan Roasted Duck and Xinghui Wine, Ma Bing’s face instantly turned ashen.
With Xinghui Wine piggybacking on the expansion of Jiangshan Roasted Duck’s storefronts, Da Yuan Wine had already been heavily impacted.
It wasn’t just Da Yuan Wine; other liquor companies had also been affected.
Now that Xinghui Wine had even started advertising on satellite TV, it seemed as if Ma Bing was being driven into a corner.
He was now praying that Qin Hao didn’t have enough funds to keep up the advertising. A few days would be manageable, but if it continued daily, Xinghui Wine would definitely explode in popularity.
Ma Bing had tasted Xinghui Wine, and its flavor indeed far surpassed his own Da Yuan Wine.
If on top of that there was an overwhelming advertising campaign, this year’s baijiu brand rankings were likely to change.
…
Not only Ma Bing of the Dayuan Group felt anxious, but other companies in the roasted duck industry also felt a jolt upon seeing Jiangshan Roasted Duck’s advertisements.
Jiangshan Roasted Duck’s move was too sudden; logically, a company going through such rapid expansion wouldn’t have sufficient funds to run such large advertisements.
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Now they realized they had greatly underestimated Jiangshan Roasted Duck Company.
The next day, the number of patrons at each Jiangshan Roasted Duck restaurant had significantly increased compared to before.
The sales of Xinghui Wine spiked even higher, far exceeding Qin Hao’s estimates, and at the factory, a large number of main distributors had already gathered.
They wanted to place large orders and had already signed the contracts.
These main distributors got the goods at a slightly cheaper price; the market price was all set by Qin Hao.
These main distributors could also make a profit, so that there wouldn’t be price chaos, which could negatively affect Xinghui Wine.
An Linxuan conveyed the news from the factory over the phone to Qin Hao, and Qin Hao approved his hiring expansion plan.
With Jiangshan Roasted Duck expanding every day, the time had come for the factory to expand its workforce; otherwise, it would be impossible to keep up with the pace.
Having just hung up with An Linxuan, Qin Hao received a call from Fatso, who was inevitably talking about the business at the roasted duck restaurants.
Today, business was booming not only in the Jianghai City stores but also in several other cities in Shuinan Province.
Qin Hao anticipated that today’s turnover would be quite high.
He received many calls today, most of which were to offer congratulations.
There were many names he couldn’t even recall, including people from the Jiangshan business world and also many from the Jianghai business world.
He had been to a few banquets and exchanged numerous business cards, but he had never taken the initiative to contact those people.
As soon as he hung up one call, another rang through, also from an unfamiliar number.
It was likely from another CEO.
He answered, saying, “Hello, this is Qin Hao.”
Ding Shanshan’s voice came through, “Brother-in-law, I saw your company’s advertisement yesterday; you even got Zhao Yuying as the spokesperson, that’s so impressive.”
It was fortunate that nobody was in the office. If Feng Xiangyi had heard that, Qin Hao would have had a hard time clearing himself even if he jumped into the Zhuo River.
He exchanged a few words with Ding Shanshan and then hung up the phone.
Later, he also received calls from Zhao Han and Li Minghai, who asked when he would have time to teach them martial arts, but Qin Hao deftly excused himself.
After ending the call with them, he received a call from He Tingting.
He Tingting said, “Qin Hao, in a half-month, Jianghai University will have its 118th anniversary celebration. The school wants to invite you as a guest, what do you think?”
The anniversary celebration is a big event for the school, and at that time, alumni, especially those who have achieved success, are likely to attend.
Qin Hao being invited as an honored guest reflected the school’s high regard for him; not just anybody could be invited as a guest.
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