Writing Web Novels In America-Chapter 348 - 332: The Fashion World

Although the benefits of World War II had put the United States on the fast track of economic development and allowed it to rapidly dominate culturally, economically, and militarily over Old Europe, becoming the leader of the Western World,

there was one aspect in which it could not surpass Europe, which even the proudest rednecks had to admit.

That was the realm of high-end apparel and luxury goods, which required the accumulation of time and reputation.

In this regard, the only entity that could salvage the dignity of the United States was probably Victoria’s Secret, which focused on lingerie and often hosted grand shows.

At that moment in the HBO conference room, Roy Raymond, the founder of Victoria’s Secret, was quietly watching the well-known European counterpart sitting opposite him.

"Mr. Versace, you also have a strong interest in Mr. Wang Jian’s collaboration project with HBO?" asked Roy.

"Of course," replied the middle-aged Italian fashion guru, nodding gracefully.

"But don’t your top luxury brands primarily use Paris Fashion Week and Milan Fashion Week as your main promotional platforms, utilizing Europe’s fashion influence to expand globally?"

Upon hearing this, Ganni Versace just slightly smiled and did not respond.

But in his heart, it was as if he had drunk a cup of unsweetened black coffee, incredibly bitter.

As Roy Raymond had said, Paris and Milan were indeed the centers of global fashion.

Back then, Ganni Versace didn’t even bother to come to the United States, which was dubbed as the "fashion Sahara."

At that time, Versace was synonymous with "Lafayette" Carl and designer Saint Laurent in the media, modeled after the Roman Empire’s magistrates, and known as the Three Giants of the global fashion world.

However, a few years ago, a scandal suddenly emerged, completely changing the landscape of the fashion industry.

It was rumored that "Lafayette" and Saint Laurent had become enemies entirely because of a young and handsome male model.

The scale and detail of the scandal, and the speed at which it spread, were absolutely shocking.

Just when Ganni Versace, like other fashion insiders, was happily watching the spectacle,

suddenly one day, he discovered that sales of Chanel and Dior, both directed by the two men, had soared.

While Versace’s products had plummeted in sales and could barely keep up with Saint Laurent’s own brand.

Despite his efforts afterward, he could never restore his past glory.

Out of desperation, Versace could only turn his attention to the United States, where nouveau riche were abundant, hoping to shift the sales focus to rescue the company from its plight.

But upon arriving here, he realized that Hermes was the favorite among Americans.

That "bling bling" design style completely matched the superficial aesthetics here.

Just when Versace was considering whether he should hold back his disgust and change his design style,

he suddenly saw his designs being copied by a brand called "Zara," and they were selling quite well in the United States.

Versace felt disgusted by Zara’s slight modifications, which were not strictly considered plagiarism,

yet he was also curious why Zara was popular among Americans.

"Although a huge marketing budget is definitely one reason. But Zara is not the only one spending a fortune on advertising."

At this time, a bestselling author with a peculiar name gradually caught the attention of this fashion master.

And what truly made him determined to secure this project, regardless of the cost, was also because of the real troubles faced by Sofia Coppola, a fashion-savvy little princess of the Coppola family, who also had Italian origins.

Back then, Versace hoped to get as many Hollywood stars as possible to wear his designs to events, through his connection with the Coppola family. fгee𝑤ebɳoveɭ.cøm

Although he did not fully achieve his goal, he witnessed firsthand how a movie that even the director did not have faith in managed a box office miracle.

"That girl also became the chase of millions of directors and was pursued by Hollywood," he muttered.

Ganni Versace sipped his coffee and nodded slightly, "The most critical point is that, regardless of the plot of that film, the visuals were indeed a product of Sofia’s aesthetics."

That was the most invaluable point!

If Zara and Sofia could leverage Wang to make Americans pay for aesthetics vastly different from Hermes,

"Then why can’t I?"

Unlike Ganni Versace, who observed others succeeding due to Wang Jian’s influence,

Roy Raymond, the founder of Victoria’s Secret, had his own personal experiences.

Initially, it was because of ABC that Victoria’s Secret decided to sponsor "Anomalies," a somewhat unconventional TV show adapted from a novel.

"Nowadays, ’Friends’ and ’Seinfeld’ are serialized comedies," his assistant had argued. "This is completely different from ’Anomalies.’"

"It’s fine, even if ’Anomalies’ isn’t popular, just being broadcast on ABC is enough," Roy had replied nonchalantly at the time.

Unexpectedly, what had started as a mere investment in "Anomalies" due to the television network turned out to be incredibly popular with the public.

Later, due to the Emmy Awards controversy, it was further elevated to a status similar to ’Friends.’

Victoria’s Secret-sponsored ladies’ wear from "Anomalies" started selling like hotcakes.

Among them, the black wings worn by the female protagonist became a sensation like the gold bikini once worn by Princess Leia in "Star Wars," and sold out completely.

If the success of a production was just a coincidence, and the viewership of HBO and ABC were not even comparable,

then the rise in sales of ck-sponsored men’s underwear in "Prison Break Special Forces" convinced him to secure the exclusive apparel sponsorship for "Prison Break Transformation" at any cost.

"Fashion-related film and television productions are already rare,"

"And those that delve deeply into the fashion world are even rarer," thought Roy Raymond as he remembered the novel he had specially read and nodded slightly, "The most important point is that this TV show is produced by Wang."

"Whether it’s novels, TV shows, movies, or even songs, he has never had an unsuccessful precedent."

Moreover... Victoria’s Secret’s interests were not limited to just this production.

With "Anomalies" already winning an Emmy Award, there would definitely be a second and third season.

Collaborating with websites to launch Victoria’s Secret and "Anomalies" co-branded ladies’ wear would be a win-win situation.

He looked up at his competitor, his gaze slightly sharper.

Despite being financially weaker than the fashion master opposite him,

in terms of brand recognition in the United States, Versace could not compare with Victoria’s Secret.

"Besides..." Roy Raymond thought about previous reports, his lips curling slightly, "From the photo of Wang with that con artist’s daughter, one could see he also suffers from the common ailments of artists."

"And what Victoria’s Secret is most famous for, besides lingerie, is something else..."

This 𝓬ontent is taken from f(r)eeweb(n)ovel.𝒄𝒐𝙢