Basketball Legend: When Pride Still Matters
Chapter 680 - 480 Damn Good Guy (Combine Volume)_4
Chapter 680: Chapter 480: Damn Good Guy (Combine Volume)_4 Chapter 680: Chapter 480: Damn Good Guy (Combine Volume)_4 Would anyone call Scottie Pippen the âSon of Americaâ?
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Would Nike offer Scottie Pippen a $70 million endorsement contract before he even entered the NBA? No, even Scottie Pippen of the â90s wouldnât deserve a $70 million endorsement contract.
âI know, Uncle Memitt, but it takes time,â Durant looked very aware of his own situation, âFrye is our leader, Brandon is his assistant, and I need to find my proper place.â
âWhether itâs actual combat or statistics, from your performance on the basketball court, you have already surpassed Brandon Roy. Kid, I know you donât want to disturb the status quo, but you must try to compete. If you want to be the face of Nike, you have to fight for your rightful place just like Michael did!â
âJust give me some time, Uncle Memitt.â
âMake it quick.â
The phone call ended.
...
Durant gripped his cell phone, his gaze icy.
A confidant asked, âWhat did Lynn say?â
âThe moment I was chosen by Seattle, Nike found me,â Durant said coolly, âThey drew me a blueprint, promised me a great future, and told me all I had to do in Seattle was compete with Frye.â
Clearly, the way Yu Fei had been mentoring Durant for the past two years couldnât be called âcompetition.â
âNow, they suddenly tell me to try and compete with Brandon Roy, to fight for the place that belongs to me.â
Just two yearsâ time, and Nikeâs expectations of him had fallen from competing with Fei to competing with Roy. What had gone wrong?
Had Nike already put all their bets on the pair in Los Angeles?
âWhat do you guys think,â Durant said something a good guy like Durant should never say, âis it because Iâve always been acting too much like a damn good guy?!â
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Los Angeles
Kobe and James were the twin pillars of Nike in the new century, but with Yu Feiâs incredible rise, both had become footnotes under the empireâs shadow.
Nike believed that they must join forces to end Yu Feiâs reign, thus thwarting Reebokâs ambitious expansion.
In just eight years, Reebok had grown from a tottering sports brand to the worldâs third-largest with a market value of $9 billion. If Fei could continue to dominate like Jordan, Reebok would reach the same scale as Nike in the 2010s.
For Nike, this would be the most terrifying thing.
Therefore, where James would go this summer actually determined how Nike would stop the birth of the Reebok empire.
Thatâs when a top executive named Lynn Merritt suggested, âNeither 23 nor 24 can stand alone against 44, but if we can bring them together, there is great potential.â
Merritt was no ordinary Nike executive; he had deep ties with Jordan and was the key person who dug Kobe out of Adidas to Nike, followed by facilitating Jamesâs signing.
Basketball players signed with Nike usually respectfully called him âUncleâ or âDaddy.â
At that moment, having just finished his call with Durant, Merritt gave a brief report to the top brass: âKD is a kind kid, expecting him to stir up waves within the Supersonics in a short term is unrealistic.â
âOur hopes are still on the Lakers Team.â
But even if Nikeâs twin pillars led the Lakers Team to defeat the Supersonics, could they really break Feiâs dominance? Thatâs at best a sports fable of being outmatched by numbers.
However, they couldnât take care of so much anymore.
Ending Feiâs reign was a symbolic event, and it had to be completed by an athlete under the Nike umbrella.
Once it happened, perhaps there would be a public opinion that the Supersonics lost but Fei didnât lose; yet on a global scale, one fact would be unshakable: Nike defeated Reebok.
All of it would begin in two weeks, on Christmas Eve.
Before that, Reebok still had to launch the first âChosen Oneâ in the history of sports, âTigerâ Woods, to compete with Fei.
It seemed ironic that compared to basketball, golf was a relatively niche sport, but Woods was a figure who broke the barriers of sports and was the only person under Nike who could rival Fei.
As Reebok devoutly sang praises of Feiâs eight-year, six-championship legend, Nike was responsible for reminding the public: âHas anyone ever told you that âTigerâ Woods was actually the first âChosen Oneâ in American history?â