Lu Man is not only an actress but also a very famous public relations expert.

Her PR skills are just as outstanding as her acting abilities.

She’s even dubbed as the number one PR expert in the entertainment industry.

When a crisis hits, if you can get Lu Man on board, people usually don’t consider anyone else.

If a rival knows their opponent is Lu Man, they tend to back down several steps mentally before the confrontation even begins.

Clearly, Lu Man is truly intimidating in the industry.

This TV network happens to be Donghua TV, which has previously collaborated quite happily with Lu Man.

Because Lu Man participated in Donghua TV’s variety show "Classic X-File" before, she has a good relationship with the show’s chief director, Lu Dongliu.

Especially when Lu Man was ridiculed by the entire internet and targeted for a ban by the Star Guest Platform, Lu Dongliu stood by her side supporting her.

So, Lu Man always remembered Lu Dongliu’s kindness.

Now, with the issue involving Liu Renxian.

The TV network entrusted Lu Dongliu to get in touch with Lu Man.

They wanted her to help analyze the pros and cons of this situation.

Whether airing Liu Renxian’s drama would be feasible or not.

Whether any profit could be gained.

Airing Liu Renxian’s drama as scheduled would certainly attract criticism.

But how much damage could such infamy bring to the TV network?

Lu Man didn’t hold back and provided some analysis to the network.

Ultimately, they determined that pulling the slot for "The Return" might result in losses for the network, but it would definitely be less than the losses incurred from airing "The Return".

Interestingly enough.

Right after speaking with Lu Man on the phone, the network was informed that the brands originally sponsoring the drama had all pulled out.

The drama would air for free on the network, and the network’s revenue depended on the ads inserted during the broadcast.

As well as sponsorship and naming rights for the ads at the beginning and end of each episode.

But now, because of the negative news about lead actor Liu Renxian, these sponsors felt that the audience would boycott the drama.

As a result, no one would watch the drama and the ratings would be poor.

If no one watches the drama, then even fewer people would watch their ads.

It’s one thing if no one watches.

But if this causes the audience to dislike these advertisers as well, it would be counterproductive.

Haven’t you seen that all those brands that Liu Renxian endorsed are busy terminating their contracts with him?

Therefore, with not a single advertiser left for this show, what’s the point of airing it?

The network hurriedly pulled the show from the schedule.

They wanted to reschedule another drama, but coordinating the timing was needed.

So, they thought to let Changping Culinary Contest’s Spring Festival special fill in as a buffer.

"The network said they would compensate by promoting the show all day today. They will insert promotional ads into every program aired on Donghua TV today. The costs of promoting on Donghua TV’s official website, trending searches on Weibo, and through marketing accounts will be covered by Donghua TV."

As long as Changping agrees to allow the program to be rescheduled at short notice.

If it were any other program, Donghua TV wouldn’t be this courteous, proactively offering so much compensation.

After all, buying a trending spot on Weibo isn’t cheap.

The top five trending spots on Weibo are priced by the hour.

A rate of 400,000 yuan per hour is quite painful.

Even for Donghua TV, spending this kind of money still stings a bit.

After all, you can’t just have the trending spot for one hour, can you?

Since Donghua TV promised all-day promotion, they need to cover at least five to six hours for the program.

Additionally, they need to hire marketing accounts to assist with the promotion.

Marketing accounts with lots of followers and high reading volumes are not cheap either.

And they can’t just hire one marketing account.

Several marketing accounts need to work together to maintain the heat.

All these costs add up and aren’t small.

Such compensation is rare for Donghua TV.

Frankly, they’re afraid of offending Zhao Gushen.

If it were someone else, Donghua TV wouldn’t offer these compensations.

Talking about rescheduling like this wouldn’t be such an easy negotiation.

"The market department did some calculations and said that following our original plan, the promotional costs would be lower than what Donghua TV suggested," Xiao Ruofeng said.

The main issue is the tight schedule now.

With the sudden decision to reschedule, promotion needs to be thorough.

This means the expenses will be much higher than if the promotion were rolled out gradually.

"However, this level of promotion would have a similar effect to our originally planned scheme," Xiao Ruofeng added.

"Alright," Zhao Gushen said, "Also, have someone contact those short video platforms to buy some promotions; Changping will cover these costs. Have someone liaise with the TV network to get clips of tonight’s show’s highlights for promotion."