MTL - A Day In a Japanese Fishing Village-Chapter 636 Rome Olympics (fourth more)

The    news is a sports report.

A host reported: "The 17th Summer Olympic Games, the 1960 Rome Olympics, were held in Rome... 2,600 years ago, the Roman Empire, in the form of a conqueror, forcibly moved the ancient Olympic Games from Olympia, Greece to Rome. In 1960, in The significance of the 17th Summer Olympic Games held in Rome, the capital of Italy, is incomparable. The flame it ignites symbolizes peace and friendship. Before the opening of the conference, the Rome Olympic Organizing Committee held a large-scale torch relay. In Greece After the ancient Olympic site got the fire, it was sent to Sicily, Italy by sea, and the torch team passed through all parts of Italy, and finally arrived in Rome…”

"In 1908, Rome won the right to host the 4th Olympic Games. However, due to economic and other reasons, it had to be taken over by London. This time, Rome defeated many opponents and won the right to host the 17th Olympic Games. The Games were held in 1960. August 25-September 11, 2019…”

   "Hey, this year is 1960, the year of the Olympic Games!" Minamino Shuichi said in surprise. He has been busy with business all these years, and he really doesn't pay much attention to this aspect.

   This year, the Olympic Games are definitely an event that attracts people's attention. I don't know how many countries and how many people are paying attention to it. This is definitely a very good business opportunity!

   That's right, Shuichi Minano plans to use this Olympics to promote his Nike sports products!

   I believe that many sporting goods companies in this Olympic Games are aiming at this business opportunity.

   "It's just August 1st today, there's still time!" Minami Shuichi secretly said.

   The next day, Minamino Shuichi informed Bill Bowerman, who was far away in the United States, to go to Rome, and he planned to go there in person.

  Three days later, the two and the company's team appeared in Rome.

In a cafe, Bill Bowerman said to Hideo Minano: "Mr. Chairman, Phil Knight and I also attach great importance to this Olympics. We also feel that this is also an opportunity to launch our brand. But our company Although the brand is well-known in the United States, it has little influence in Europe. This is almost the world of Adidas and Puma!"

   "I know this, but it doesn't matter, we just need to be able to put our brand into the Olympic Games." Minamino said with a smile.

   "But it's hard to put it in! We're not as famous as Adidas and Puma, and the Olympic organizers wouldn't even consider us." Bill Bowerman sighed.

   "It's alright, what do you think the audience usually watch when watching the game?" Minano Shuichi asked.

   "Generally, it depends on the athletes who won the championship." Bill Bowerman thought about it carefully and then said.

"That's right! The audience won't pay too much attention to the sponsor of the Olympic Games or the sponsor of a participating team. What the audience wants to see is the athletes who have won the championship. Only the athletes who have won the championship are the highest focus of the entire event. The highest exposure point. We just need to grab this one!" Minami Shuichi smiled fascinatedly.

   "This, how to catch it?" Bill Bowerman suddenly had an idea after listening to Minano Shuichi's words, but he was not clear about this idea.

   "We don't have to sell all of our products, we just sell one thing, shoes!"

"In this way, we don't know which team, which athlete will win the championship. We can do this, we sponsor all competitions about running for free. If once someone wins the championship, let those athletes say something about our Nike shoes during the interview. Yes, the shoes are good. In this way, our products will spread to all corners of the world in an instant. At that time, our Nike name will be known to the whole world without advertising!" Nanye Xiu said with a smile.

"Nice! Chairman, your idea is really good. There are 7 events in the running competition, namely sprint, middle distance, long distance, relay running, obstacle running, marathon, and race walking. We only need to give each Each participating country sponsors shoes for free. Then the athlete among them wins the championship. By the way, our shoes are good!” Bill Bowerman said with bright eyes.

"Right, that is it."

   "Okay, you immediately contact the people from which countries are participating, and visit me and you one by one the day after tomorrow." Nanye Xiu said.

"Yes."

at the same time.

   Adidas, Puma and more than a dozen sports brands are attaching great importance to this Rome Olympics.

  Especially Adidas and Puma have spent a lot of money and effort to promote their products in this event.

   First of all, Adidas won the permission of football, basketball and other sports equipment for this Olympics. That is to say, the football, basketball, and various sports equipment used in the game are all Adidas.

   At the same time, it also won most of the athletes' clothes, shoes, etc.

   At this time, Puma also did not forget this, and began to compete with Adidas.

   At this time, Minamino Shuichi asked Bill Bowerman to take some of the shoes of the participating national athletes. This convenience can only be obtained without financial support.

   Anyway, now that Minano Shuichi has money, he is not afraid to spend it.

  Adidas and Puma and several other sportswear giants have completely ignored Nike.

   Because Nike is still a little bit in their eyes. Although the other party invented this thing of shoe air cushion. But sporting goods are like this, fame is the most important thing.

   The biggest highlight of this year is the battle of the two brothers between Adidas and Puma!

   First of all, Shuichi Minano came to the US imperial team and explained his intention to the team leader here.

   "Mr. Williams, this time we are here on behalf of Nike to sponsor you shoes and clothes for free!" Bill Bowerman explained his intention.

"Nike? Oh, the shoes you designed are very good." As the team leader of this competition, Williams praised. After all, although Nike has established a company not long ago, it is currently well-known in the United States. After all, the shoes designed by Nike are recognized. Well, the invention of the shoe air cushion is really good.

   "I wonder if Mr. Williams can use our shoes? We can sponsor it for free."

"I'm sorry, Puma also provided us with shoes and clothes. We plan to use them, but you are a little late. Of course, we don't think your products are bad, but you are really late. We promised Puma. ." Williams said apologetically.