MTL - Rebirth Starts at 7 Million-Chapter 206 Appointment mode
To talk about the cultural export of island countries, it is inevitable to mention one person and one thing.
In 1996, Huntington, a professor of international relations at Harvard University in the United States, published his book "The Clash of Civilizations and the Reconstruction of the World Order".
Luo Fan felt that the division of civilizations in this book was very outrageous. In the book, he divided Europe and the United States into one civilization system. Instead, he separated the island countries that belonged to the Chinese cultural circle from China, and divided them into two civilizations.
His theory is that the island country was indeed influenced by the main civilization in the region, that is, the Chinese civilization, but it was not assimilated by the Chinese civilization, but retained a certain uniqueness.
What is the uniqueness of the island nation?
To put it bluntly, it is cultural output.
The word "modern" in modern society is defined by the West, and even traditional culture must be expressed in terms of "modernization" defined by the West.
This is an objective fact. To put it bluntly, whoever is stronger can be defined.
This is how Huntington's book expresses it. In his view, the United States is the leader of cultural export.
Cultural exports such as animation, music, and movies are dominated by the United States.
The island country came from behind, and found another way to overwhelm the United States in the game.
In 1974, the island country developed the world's first truly explosive game, Spavider, which is the bee-fighting game on Little Bawang. This game has attracted 3.8 billion yuan worldwide.
The purchasing power of 3.8 billion yuan in 1974 is now about 10 billion yuan.
Since then, the game culture output of the island country has begun.
Pac-Man, Super Mario, Sonic, Mega Man, Final Fantasy...
One after another, popular games began to be pushed from the island country to the world, and the culture of the island country was also transported to the world.
There is a game company in the island country called Glorious. They started out by making pornographic games, but because of the average sales of games, they switched styles and started historical games.
The first historical game their company made was the history of the island country, and then they discovered that the history of the island country was as wonderful as the history of China next door?
In this way, the Three Kingdoms was adapted into a game by the islanders.
The love of the islanders for the Three Kingdoms made this game popular, and the company launched a number of games of the same type one after another, and the Three Kingdoms went to the world.
But not many people know that the Three Kingdoms are our history.
Like Luo Fan's boss, who has played Three Kingdoms games since he was a child, he always thought that the Three Kingdoms were island countries.
So when Luo Fan decided to make the game Clash of Clans, he decided to rely on this game to do some cultural output, more or less to make some of his own contributions.
Before I knew it, another two weeks had passed.
It has been a month since the game began to be produced, and 50 people in the game department have gone all out, and the progress of Clash of Clans is still quite rapid.
According to the current progress, the game has entered the post-production process, and Luo Fan set a six-week period for the game to enter the closed beta should be no problem.
Luo Fan had high hopes for Clash of Clans, he thought about it and decided to give maximum propaganda to Clash of Clans.
Then let the front desk Luo Fan call Wang Jing.
"Boss, are you looking for me?"
"Well, Mr. Wang, your department has been working overtime these days, and started to promote Clash of Clans in all our apps, put in all the resources we can use, and make it hot first.
By the way, I went to Weibo to buy a few hot searches, posted a few entries, and clicked on the loading page of Xingchao to change it to the animation of Clash of Clans for me. "
Wang Jingwen was a little surprised to know that Luo Fan didn't invest such a large amount of resources to promote it when "My Name is MTOnline" was launched.
However, Wang Jing did not express any objection. He had always been very convinced of Luo Fan's decision.
So Wang Jing nodded and said, "Okay boss, I'll go back and sort out the propaganda plan."
"By the way, this promotion should not be too monotonous, and some new tricks can be adopted."
"What new tricks?" Wang Jing asked.
"Game reservation."
"Reservation? Boss, I only listen to meal reservations, will game reservations work?"
"There must be, just do it, open the reservation page on the main recommendation position of Xingyuan application platform, and open the corresponding function on the company's official website and Clash of Clans.
There is also the distribution of gift packs to players who have made an appointment in advance after the server is opened. "
"Will it be a bit too big for the boss to do this?" Wang Jing hesitated and asked.
"I'm reluctant to let the child fall for the wolf, the reservation function shouldn't be difficult to achieve, right?" Luo Fan asked rhetorically.
"A hyperlink thing, well implemented."
"Then let's do it! President Wang's game is one of the pillars of our company's future game industry, and you can invest as much publicity resources as you want.
I only have one request, that is to make the game warm up as much as possible, and the contents of the gift pack should be generous, anyway, they are all virtual props.
As for the promotional content, you can ask Mr. Li for some art drafts of the game. After Mr. Xu has almost finished the game, you can replace it with the actual demo screen of the game. "
"Okay boss, I'll make arrangements now."
Luo Fan nodded and signaled that Wang Jing could go out.
After coming out of Luo Fan's office, Wang Jing immediately went to Li Jingyi and wanted to ask for some artworks from her.
It happened that Li Jingyi had a video here. Wang Jing saw this video and his eyes lit up. Isn't this just used for publicity?
The next day, the official account of Xingyuan Technology Co., Ltd. and the official accounts of major platforms released a short video at the same time.
When you click on the video, the first thing that catches your eye is the majestic Chinese ancient city wall standing on the ground, and there are dragons soaring in the sky.
As soon as the screen turned, the line of sight came to the battlefield. A big stick was heavily smashed to the ground. Behind the giant was a group of archers who were very similar to the black-clothed arrow team in the Chinese martial arts novel. Rain shoots at the giant.
The screen turned again, and a group of wild boar riders appeared. The pigs made a sudden advance, ooh, and charged towards the arrow team.
Seeing this, the dragon flying in the sky spurted out fiery fire, burning the boar rider to ashes.
Upon seeing this, the mage chanted a spell, and a large-scale frost spell fell, blocking the dragon's attack.
At this moment, within the city wall on the Huaxia side, a number of giant repeating crossbows fired huge bows and arrows, mercilessly shot at the mage who chanted the spell.
At the same time, there are various styles of soaring artillery towering in all directions of the city, attacking and destroying flying targets in the sky.
At this time, the camera turned to another city confronting the ancient city of Huaxia. This city has a strong Western fantasy style. The two thunder electromagnetic towers exude divine power and control thunder and lightning!
On the city wall stood a tall warrior dressed as a Viking with a giant axe. He threw the giant axe, broke the crossbow arrow shot at the mage, and rushed out screaming.
The video is so beautifully produced that it is almost as good as a movie.
The **** and huge war scenes and the background of the confrontation between China and the West make everyone feel its charm for the first time.
As the leading mobile game production company in China, Xingyuan's promotional video immediately attracted huge attention as soon as it was launched.
