Superstar's Development Diary-Chapter 775 - 776: Shock, Resignation!

Luo You felt that Gong Hongyu was an exceptionally strange person; not strange in temperament but in mindset, utterly different from what was typical of ordinary people.

For instance, if someone were to point a gun at another’s head, most people would be scared witless, their legs giving way and sobbing uncontrollably, yet Gong Hongyu seemed exactly the type who, even with a gun to his head, could still converse and laugh without changing his expression.

Following a private conversation with He Jinxia, they both agreed that Gong Hongyu had concealed a lot from them, and he was certainly more than just a simple special police officer.

Gong Hongyu’s unusual behavior had made many people aware, yet no one dared to speak openly, only speculating secretly.

This week, not only was He Jinxia busy filming, but a lot of interesting events had also occurred within Huaxia and even the entire international entertainment circle, and Luo You, reporting to her, kept her informed despite her busy schedule.

In September, the global fashion feast commenced, with all celebrities focusing their attention on Country Y, home to the freshest and hottest fashion capital leading the world’s trends!

He Jinxia deeply regretted her inevitable absence from this gala and had also regretfully turned down a runway invitation from two months prior.

That was from a top designer in Country Y’s fashion circle; walking in his show could have taken her fashion stature to the next level!

Tony had been very encouraging about her participation, but, unfortunately, it was an underwear show.

Although fashion knows no boundaries, and the beauty of the body is something models must display, He Jinxia’s inherently conservative nature made it impossible for her to consider walking in just underwear.

Not to mention her inability to free up her schedule from filming, not even to watch the show, let alone walk in it.

On the other hand, Sheng Yan definitely did not approve of her participating in the runway show, as he was not pleased with the idea of other people seeing her body.

Just as everyone was anticipating the fashion feast to unveil, PDZ, an aging noble in luxury brands, suddenly exploded with a major event—

Fashion Director Kevin had resigned from PDZ!

This news came without any warning, catching everyone off guard.

Kevin had been poached by PDZ from another luxury brand five years ago, immediately taking up the position of director and boldly initiated a series of reforms shortly after his arrival.

The internal effects of the reforms were unknown to the outside world, but given PDZ’s steadily climbing sales and relentlessly innovative clothing ideas over the years, Kevin’s significant role was evident.

According to insider information, Kevin still had five years left on his contract with PDZ. Why did he exit halfway?

The internet had thorough coverage on this matter, and when it came to gossip, netizens from all over were professionals.

Because this event involved Sheng Yan, He Jinxia specifically picked some reports to read.

[Discussing the love-hate relationship between Design Director Kevin and PDZ: after five years of collaboration, the two paths diverged sharply!]

[Kevin speaks out, claiming the termination with PDZ was due to conflicting ideas!]

[Kevin anticipates suing PDZ, accusing them of unreasonable treatment during his tenure!]

[Shocking, major internal reorganisations within PDZ, Design Director Kevin became a casualty of the strife!]

...

As a luxury brand like PDZ, it was not only well-known in the fashion world but also possessed significant business strength, and no one underestimated it.

Because its business involved the entertainment circle, the company’s affairs often caught the attention of netizens, facing more pressure than other companies.

An ordinary public company could still see its stock price plunge and market value shrink due to false online exposés, such as allegations of food not being rigorously inspected, not disinfected, or being counterfeit inferior products.

For a giant in the fashion industry like PDZ, even baseless news could cause international stock prices to fluctuate intensely.

In terms of public relations, PDZ consistently spent a lot of money to maintain its reputation.

Now, the sudden news of Kevin’s resignation had caused PDZ’s stock price to steadily decline, dropping a full three points!

He Jinxia had little interest in the fashion world, and her attention to PDZ was mostly because Sheng Yan was a spokesperson there, and she had gleaned from private conversations that Sheng Yan and Kevin were quite close.

She didn’t know whether Kevin’s sudden departure would affect Sheng Yan’s position in PDZ.

With this thought, He Jinxia immediately called Sheng Yan.

At that moment, Sheng Yan was still on set filming, and it was even the final scene, so his phone was turned off.

Once he finished filming this last movie, Sheng Yan would make a swift exit, not even having time to attend the wrap party as he needed to fly nonstop to Y country for Fashion Week.

His phone had actually been bombarded by many people, ever since the media broke the news, with some celebs who were good friends inquiring about his next steps.

Sheng Yan’s collaboration with PDZ had been personally sealed by Kevin, who had taken a shine to Sheng Yan and made him a spokesperson from the first glance. Kevin had even made the effort to fly to Huaxia three times to woo him.

The proverb of visiting someone thrice had its modern counterpart in Kevin’s sincere invitation, and after some thought, Sheng Yan had agreed to become PDZ’s spokesperson.

With Kevin there, Sheng Yan naturally became PDZ’s favored sweetheart, being the global spokesperson every year, and he also endorsed their best-selling series.

Now that Kevin had left, Sheng Yan found himself in an awkward position at PDZ.

It’s often said that good horses are common but good breeders are rare; a fashion director holds considerable sway in a fashion company, and a brand spokesman significantly represents the brand’s style direction.

During the five years Kevin was there, PDZ was branded with his imprint, and the clothing styles he produced bore strong personal characteristics and charm.

Now that he was gone, it was uncertain whether the new fashion director would gel with the current spokesperson.

In fact, at the time Kevin chose to leave, Sheng Yan’s fate in PDZ was sealed—he was definitely going to be replaced!

History has shown that no new fashion director refrains from making some changes to the company.

The last time Kevin had switched over to PDZ, he had mercilessly replaced the "Sweetheart Favored" spokesperson brought in by the previous fashion director.

This time, Sheng Yan would not be the exception.

Therefore, over the past few days, numerous luxury brands have been trying to get in touch with Sheng Yan, hoping to discuss endorsement deals with him.

Sheng Yan is a global superstar; although PDZ’s new director might not favor this spokesperson, it doesn’t mean other luxury brands don’t. On the contrary, they were eager to get Sheng Yan on their side.

Amid this, Sheng Yan was focused on filming, paying no heed to the external commotion.

He Jinxia’s call got mixed in with the others and failed to get through.

He Jinxia thought for a moment, then called Zhang Ming.

From Zhang Ming, she learned that Sheng Yan hadn’t met with any misfortune but was occupied with a heavy schedule due to filming the final scene, so he might not be able to answer calls. He Jinxia felt relieved and didn’t pursue the matter further, instead immersing herself in intense filming.