Chapter 479: Chapter 181: Xiaolinzi, Serve This Palace and Wash My Feet Tonight~~

Willow Branch Lane, the Su family.

Zhao Lixia held a registered letter. It was just delivered by the postman.

Seeing that the sender was the Finance College, she knew it was Su Zelin’s transcript inside.

The communication network was not yet developed, and some families didn’t even have telephones. Parents learned about their children’s university exam results through letters, so universities uniformly sent transcripts by mail to inform parents about their children’s performance at school.

However, because of this, some mischievous students with poor grades would purposefully fill in the wrong address or intercept the mail. In his previous life, Su Zelin did this, intercepting the mail twice in his first year.

Unfortunately, this did not last. Later, the two elders learned from other parents that university transcripts would be mailed home, and since they had never received one, they knew Su Zelin was up to something. That day, he got a beating with a broom from his mom.

But in this life, there was no need to intercept the mail.

"Rip!"

She tore open the envelope, and sure enough, it was a transcript.

After a quick glance, Granny Su’s face bloomed into a smile.

Just like the first two semesters of his first year, there were a few perfect scores, and the ones that weren’t perfect were in the nineties.

Back in high school, whenever Su Zelin brought home a test paper, Zhao Lixia would need to take blood pressure medication. But now, her mood was so smooth, she felt so content.

She went to Su Zelin’s room.

"Son, the school sent your grades. You did very well!"

Zhao Lixia placed the transcript on the desk and noticed something else.

Every time her son came home during the holidays, his room would be cluttered with comic books everywhere—here a volume, there a volume—on the desk, on the bed, even in the bathroom...

In short, those comics could be found in every corner.

However, this winter vacation, the comics were nowhere to be seen.

Once, while tidying up her son’s room, Granny Su found them neatly placed in a drawer.

It wasn’t likely that Su Zelin had tidied them up, so there was only one possibility: this time, he didn’t take out those comics at all.

At the time, Granny Su was quite surprised.

In the past, Su Zelin was an out-and-out comic book fan. He never spent a holiday without reading comics, sometimes even making her mutter a few complaints.

Now, her son’s sudden change of behavior made Zhao Lixia a bit unaccustomed.

Actually, before being reborn, Su Zelin had stopped reading comics. After all, he was no longer a teenager, but after his rebirth, he only felt a little nostalgic. Besides, in the previous winter vacation, there wasn’t much to do except surf the internet or read comics.

Back then, the first New Era store had just opened, the foundation was thin. Even with all his passion and ambition, he had to take it slow.

But now it was different. With five stores open, there was more and more business. During the holidays, he couldn’t just lay back as he used to.

At this moment, the idle fellow was bent over writing a business plan for the coming year. Upon hearing this, he just turned his head and casually glanced at the transcript, then retracted his gaze and gave an indifferent "oh."

He wasn’t surprised by these grades. After entering the Finance College, he was no longer the bottom student from high school. Every term exam ended with excellent grades.

"Son, aren’t you even a bit surprised?"

Su Zelin’s calmness made Zhao Lixia uneasy.

"Mom, what’s there to be surprised about? This is my usual performance, isn’t it?"

Su Zelin chuckled, "If you want me to be surprised, maybe you can reward me with a couple of Red Bulls!"

"Go, go, don’t talk about money with your mom as soon as you open your mouth. You’re already a manager now, your salary shouldn’t be low!"

Zhao Lixia wasn’t as easy to deceive as Su Jianjun. Granny Su never supported giving too much money to her son to prevent him from developing lavish spending habits. Su Zelin asking her for a couple of Red Bulls wasn’t an easy task, so he was just saying it casually.

"Son, what are you writing?"

Granny Su asked curiously.

"A store plan, setting a goal for next semester, and planning some marketing activities."

Su Zelin explained briefly.

"Good, good, doing business should be planned!"

Granny Su was quite satisfied.

After becoming a manager in a large company, her son seemed to have matured instantly.

He had responsibilities on his shoulders, had to answer to his boss and the store, and was no longer the reckless, thoughtless kid from before.

Seemingly reminded of something, Zhao Lixia added, "Oh, right, son, later, both your dad and I have to go out, so we won’t be making lunch. But I told Shiqing, so later you can go over and have some food there!"

Su Zelin had already been home for a week, but he no longer had the privilege of daily feasts. Besides, with business being more hectic around New Year’s, during the day, he was mostly left to fend for himself, just ensuring he wasn’t starving.

After explaining, Zhao Lixia left the room.

Su Zelin continued to immerse himself in writing the business plan, and after some time, he finally completed it.

For next year, aside from continuing to open more stores, he also needed to further promote New Era’s reputation. Television advertising could be considered.

Back then, TV ads weren’t very expensive yet, offering a good cost-effectiveness ratio.

Moreover, Su Zelin planned not only to advertise on the local Lin’an TV station but also on the provincial TV station.

Even though there were only stores in Lin’an at the moment, seemingly useless, it was actually not the case.

Once the brand was established within the province and gained notoriety, New Era could directly negotiate with universities in other cities in Zhejiang Province to have a presence.

After all, securing contacts at every university in different cities wasn’t feasible—that would be too troublesome—so brand influence was crucial.

Many universities’ digital markets were tough to crack, but once they knew that having New Era there could bring returns, they would be willing to discuss cooperation even without contacts.